bcliving is a website that provides content on living well in British Columbia across 7 lifestyle categories: food, health, home, garden, entertainment, style and travel. It aims to be the go-to online resource for inspired everyday living on the West Coast. The target audience is people aged 30-55 interested in work-life balance. The document outlines various advertising and sponsorship opportunities on bcliving including display banners, category homepage sponsorships, business profiles, e-newsletter banners, promotional features and contests.
2. Reach BC with bcliving
What is bcliving?
The name says it all! bcliving is about living the good life
in BC. We are the province’s go-to resource for inspired
everyday living.
The only local site to bring you the best of West Coast
living, bcliving features quality, on-trend content from
both leading web writers and top print magazines in the
province on 7 popular lifestyle topics in BC:
Food
Health
Home
Garden
Entertainment
Style
Travel
And it’s all presented in a beautiful, mobile-friendly design
with an intuitive, easy-to-navigate structure that facilitates
the best possible user experience.
www.bcliving.ca
3. Reach BC with bcliving
Who comes to bcliving?
bcliving appeals to anyone interested in improving their lifestyle and living well in BC. But there is also a key
target demographic:
70/30 female/male audience
Aged 30-55
Employed with mid-to-high household income
Well-educated, socially aware, discerning and web-savvy consumers interested in achieving work-life-
family balance on the West Coast
The primary purchasers Sample Visitor Profiles
The Modern Mom - The multi-tasking guru looks to
bcliving as a trusted resource for her range of daily
interests from health tips, recipes, gardening know-how,
home décor ideas to weekend planning.
The Gourmet - Food and drink aficionados rely on
bcliving to stay informed on the best restaurants in
town, inspiring new tastes in the kitchen, and the latest
dining trends.
The Social Butterfly - What are the hottest events to
check out in town this week? bcliving has the answers!
Connect with BC through bcliving
Let us help you showcase your business and increase
your brand awareness in the regional markets of BC
through a wide range of advertising and sponsorship
opportunities.
Let bcliving drive your business in BC!
www.bcliving.ca
4. Advertising opportunities with bcliving
Get Results with bcliving
bcliving o ers a range of advertising and sponsorship opportunities to help you connect with the BC lifestyle
market. Whether your goal is to reach broad or to target a specific market segment, bcliving can get you results!
Advertising Opportunities at a Glance
Display Banners. Get noticed with run-of-site (ROS) or
targeted, category-specific display ad banner campaigns.
Category Homepage Sponsorship. Position your brand in
front of a specific market segment by sponsoring one or
more of bcliving’s 7 categories. Receive page domination
and a business profile to promote your company’s
products and services.
Featured Business Profiles. Showcase your business with
a detailed profile, including an image gallery, video, and
contact information.
E-Newsletter Banners. bcliving sends out regular
e-newsletters to double opt-in subscribers for each of our
7 lifestyle categories. Enjoy high visibility to a targeted
audience with display advertising banners.
Promotional Features. Share your industry expertise in
your own words with a branded content piece that will be
promoted within a bcliving category of your choice.
Contests. Entice reader interest and boost brand
engagement by headlining a contest hosted on the
bcliving website. A great way to reach new customers,
generate sales leads, and stimulate viral attention.
www.bcliving.ca
5. Header Leaderboard
Display Banners: Run of Site
Big Box 1
For Comprehensive Reach:
Reach a broad audience with ROS display advertising on
bcliving. With just 4 ad spots on each page, you will
receive exceptional exposure.
The Rates*
ROS
Header Leaderboard (728 x 90) $450/month
Big Box 1 (300 x 250) $500/month
Big Box 2 (300 x 250) $400/month
Footer (728 x 90) $350/month
* Rates are based on supplied artwork. Extra charges apply if design and production
services are required.
Big Box 2
www.bcliving.ca Footer
6. Header Leaderboard
Display Banners: Category Specific
For Specific Category Reach:
Target one or more of bcliving’s 7 lifestyle Big Box 1
categories by displaying your ad next to editorial Example shows
display banners
content within the category of your choice, including running beside an
Food, Health, Home, Garden, Entertainment, Style, article within the
and Travel. Home category
The Rates*
Category Specific Advertising (per category)
Header Leaderboard (728 x 90) $900/month
Big Box 1 (300 x 250) $1000/month
Big Box 2 (300 x 250) $800/month
Footer Leaderboard (728 x 90) $750/month
Buy More and Save!
Purchase 2 categories and receive a 10% discount
Purchase 3 categories and receive a 20% discount
Purchase 4 or more categories and receive a 30% discount
Limit to 3 category-specific advertisers per ad spot per
category (a minimum 30% share of exposure within content Big Box 2
of selected category)
* Rates are based on supplied artwork. Extra charges apply if design and production
services are required.
www.bcliving.ca
Footer
7. Category Homepage Sponsorship
Make a Big Splash to Readers! Header Leaderboard
Align your brand with one or more of the
top lifestyle categories on bcliving.
Category Homepage Sponsorships give you
exclusive exposure to a niche audience at
the front door.
Page Domination
Logo ownership in the main feature
section of the category homepage
- Exclusive ownership of header
leaderboard and big box ad banners on the
category homepage
Big Box 1
BONUS: Have your logo link to a custom Your
Business Profile where you can promote
your company’s products and services.
Logo
The Rate*
$750/month
* Rates are based on supplied artwork. Extra charges apply if
design and production services are required.
www.bcliving.ca
8. Featured Business Profile
Showcase Your Business to bcliving
readers
Promote your company’s products and services
to new and existing customers with a unique
featured business profile on bcliving.
Package Includes:
- A unique profile page with slideshow and
video features*
- 30-day rotating promotion on homepage
- Regular rotating promotion on category
content pages
- Exclusive, one-time promotion in a category-
specific e-newsletter
- SEO copy-editing
- A permanent link to your website for
longterm tra c value
The Rate*
$300/month (12-month commitment)
* All information and materials to be supplied by client. Video
production services available for an additional fee.
www.bcliving.ca
9. Featured Business Profile (con’t)
Your Business Profile will
receive ample promotion
throughout the bcliving
website to increase exposure
to your target market.
30-day rotation on homepage
Additional spotlight on
homepage
Promotion on content
pages within specified
category
High-profile promotion
in one category-specific
e-newsletter edition
www.bcliving.ca
10. E-Newsletter Banners
For Higher Visibility with Target Consumers
Header Leaderboard
When you want your message to go directly to target
consumers, the bcliving family of newsletters will deliver.
You know you are reaching the right audience because our
subscribers have signed up to receive the type of
information they want.
For each of the 7 content categories, bcliving sends out
regular bite-sized e-newsletters to a growing list of double
opt-in subscribers. Cumulatively, the entire bcliving brand
of newsletters reaches close to 20,000 subscribers, with an
impressive average open rate of 47%.
There are only three exclusive positions available for each
e-newsletter: Header Leaderboard, Big Box and Footer.
Secure your spot today!
The Rates*
Big Box
TRAVEL $500/month, bi-weekly
HEALTH $500/month, bi-weekly
HOME $500/month, bi-weekly
STYLE $500/month, bi-weekly
ENTERTAINMENT $500/month, weekly
FOOD $500/month, bi-weekly
GARDEN (beginning in April) $500/month, bi-weekly
BC’s BEST $500/month, monthly Footer
www.bcliving.ca * Rates are based on supplied artwork. Extra charges apply if design and production services are required.
11. Promotional Features
Engage the bcliving Audience in Your Own
Positioning within editorial content categories
Words
Promotional Features o er a unique way of sharing your
industry expertise with prospective customers in an
editorial setting.
Use the bcliving content format as a direct platform to
establish rapport with your target market and get them
thinking about your products and services.
Package Includes:
- Custom article with image to
be placed on bcliving as a
promotional feature
- Feature will be showcased on
the relevant editorial category A “Promotional Feature”
landing page(s) label will be applied
- SEO copy-editing for
maximizing exposure
- 30-day promotion on the
bcliving homepage
The Rate:
$2000/feature*
* with client-supplied copy and image
www.bcliving.ca
12. Contests
Generate sales leads and perform quick
market research
Who doesn’t love winning free prizes? Running contests
on bcliving gives you the opportunity to build buzz,
promote your products and services, and generate quality
leads from bcliving visitors.
Contest package includes:
A contest page with entry form promoting your
prize and business
Promotion of contest on bcliving
Contest can run for up to 2 months
Promotion of contest in a monthly Contest Update
newsletter sent to opt-in subscribers
The option of including a marketing research
question
Submission data from all entrants*
The Rate
$500/contest plus prize
* information provided in accordance with privacy laws
www.bcliving.ca
13. Contact Us Today!
For more info or to book your next
campaign with bcliving:
Email:
sales@bcliving.ca
Call:
604.299.7311
Or visit:
bcliving.ca/advertise
www.bcliving.ca
