This document describes a paid marketing system for generating real estate and mortgage leads. It includes: - Results showing leads generated for real estate and mortgages from online advertising. - Details on how the system works, including targeting search phrases with purchase intent, controlling budgets, and getting local leads. - Information on how the paid advertising gets quality traffic and leads that are interested in homes and need mortgages. - Suggestions for how real estate professionals can partner with the system, including selling leads, getting free leads in exchange for access, or splitting costs to get very cost-effective leads.

1. Paid Marketing Systems!
Direct Response Lead Generation Success for Mortgages and Real Estate

2. The System
• Crazy Awesome Whiteboard Session!

3. Here’s Some Of My Results From This Year.
Those Are Only The Real Estate Leads!
20% Of These Real Estate Leads Asked For
A Mortgage PRE-APPROVAL!
All The Mortgage Leads Are FREE!

4. Live Results From Palm Harbour!
• Live Leads Account Demo

5. Behind The Curtain!
• Live Leads Creation Demo

6. Why Does This Work So Well?

7. Ads Convert Traffic To Clicks

8. Quality Prospects
• Incredible ability to focus on search phrases that have
“ZMOT” Purchase Intent

9. On Demand Results
• On demand lead generation (Like a Faucet)

10. Full Budgeting Control
• You set and control your advertising Budget!

11. Local Leads
• Target Leads Only InYour Area

12. PPC GetsYou
• Quality Traffic of Consumers that WANT
Homes and NEED Mortgages
• Leads that have searched with Buying Intent
• That show up when you want them
• From the Local Area where you do business
• At a price thatYou Control!

13. Step 2 - Direct
Response Website
2%
The Secret To Online Lead Generation!
Conversion

14. Step 2 - Direct
Response Website
10%
The Secret To Online Lead Generation!
Conversion

15. Why Is This Important?
10%2%
1 Click = $2.00
100Visitors = $200
Regular Direct Response
2 Leads Total
$100 Per Lead!
10 Leads Total
$20 Per Lead!

16. Don’t Forget The Free
Mortgage Leads!
• An additional 20% will request a Pre-approval!

17. Retargeting

18. Step 3 - Allied Associates
• You want a large team or producer so that you
tap into an already large source of business
Learn from my years of experience
• They must have an existing follow up SYSTEM in
their business
• They must understand Lead Generation Based
on the Numbers!

19. The Mindset “Hack” To
Success
What is100 Leads?
95 Soul Crushing No ThankYou’s
OR
5 Awesome Deals That Lead To
Multiple Repeats and Referrals

20. Your Opportunity
1. Profit + Free Leads
Sell the leads and make a markup
2. Free Leads
Give your Real Estate Partner “Direct Cost Leads”
and Exclusive Access to the System
3. Very Cost Effective Leads
Split the cost with your Real Estate Partner
4. Multiple Referral Leads
Pay for the system and “Free Sample” your way to
multiple referral sources

21. WhatYou Need
1. Ad Accounts - Google,Yahoo, MSN, Facebook
2. Unbranded Direct Response Website
3. Real Estate Partner with Excellent email and
phone follow up systems
“Chris, How am I supposed to explain all this to a
Real Estate partner?”

22. First Call Phone Script
Hi,
Thanks for calling. I know how crunched you are for time so I will get right to the point.
I am a mortgage broker here in (area name)
Long story short, I am launching out a lead generation system here in (area name) that generates both Mortgage and Real Estate Leads.
In the initial test it generated 99 real estate leads in 29 days.
Now, I am looking for a Unique Real Estate partner that can handle the leads.
Now, I know you already have a relationship with a broker, and that is totally cool with me. I am sure they are doing an excellent job for you and the last thing I want to do is throw a wrench
into the gears.
I am not trying to solicit your business. Just partner with someone who can effectively close real estate deals from new leads.
As I explained in my email... the more deals you do the better it is for me.
Sound good so far?
(Yes leads to the next step. No = I understand your getting pitched all the time, and trust me I get it, I get pitched all the time as well... Then into the next step)
So let me level with you... I am not a techie genius and I have had some help setting this whole online marketing funnel up.
Basically it works like this. People use Google to search for Real Estate in (area name)
They click on our lead generation page that is on the front page and about 10% of them give us their contact info and what type of Real Estate they are looking for.
At this point they are going to have questions! For example...
-! How did you get a front page ranking?
-! How good are the leads?
-! How do you know the leads are from this area?
-! How much?
-! How many leads can you generate per month?
Your answer to all the questions are the same.
Look, If I try to explain the whole thing to you without you seeing it this is going to get complicated for both of us.
Do you have time for a 30 minute online meeting so I can show you the whole thing working live online?
I will make sure the techie guy in on the meeting with us. He can answer any technical questions and we can walk through the entire system live together.
What time works for you?
Ok great. I will setup the link and email it to you half an hour before the meeting.
Looking forward to speaking with you and thanks again for your time today.

23. Yes, It Works. IfYou Do It.