Presentation given at Type-A Parent Conference Disneyland Bootcamp on July 12, 2014 in Anaheim, CA.

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N I C O L E B U L L O C K
@ C U T E C U LT U R E C HI C
Search Intent and
Conversational Metadata:
Optimizing Your Blog in a Post-Hummingbird
World
@cuteculturechic

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Hummingbird and Other Google Algorithm
Updates
What is Semantic Search?
Metadata, Tags, and Schema
The Best SEO Tools
Q&A
Session Overview:

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Panda: 2012 - Content farms, thin content
Penguin: 2012 - Unnatural linking strategies
Hummingbird: 2013 - Conversational search (From a
“search engine” to an “answer engine”)

4. @cuteculturechic @typeaparent #typeaDL
Exact match keyword search: 1-to-1 correlation between
keywords targeted and the search query that returns the
content
Semantic search: organizes information to deliver more
relevant and higher-quality search results
Semantic = Synonym
Subject Predicate Object

5. @cuteculturechic @typeaparent #typeaDL
You can target more natural keyword phrases
It’s easier to write great content
Rankings take into account your brand strength, social
media activity, and inbound links
It allows you to write for humans, not just for the search
engines
It factors in your location without typing it in
Search engine is able to handle more complex queries
and deliver more accurate results

6. @cuteculturechic @typeaparent #typeaDL
Metadata (titles, descriptions keywords)
Author Markup (“rel=author”)
OpenGraph Tags (social graph)
Schema.org
 Person
 Product
 Event
 Location
 Review

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Summary of content with keyword phrases
1-2 relevant hashtags
Add on Google+ for faster indexing
Boldquote a headline for each post on Google+
Use a mix of directly linked posts and photos with link

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Submitting to link directories
Keyword stuffing
Having too much in your sidebars
Neglecting your 404 errors
Autoplayed music and videos
Using layouts and large headers that put your written
content below the fold

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Structured Data Testing Tool (Google WMT)
Facebook Linter
Moz Beginners Guide to SEO
Schema.org
Ahrefs.com
Ubersuggest and Soovle
Annielytics SEO Tool List
WP Plug-ins: All in One SEO or SEO by Yoast

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Nicole Bullock
@cuteculturechic
www.google.com/+nicolebullock
Cuteculturechick@gmail.com
www.cuteculturechick.com
Linkedin.com/in/nicolembullock