(Weekend photography course for amateurs and professionals ) Objectives:•       To initiate an aesthetic vision and composition skills required forbetter photography.•       To clarify approach to handling of still photography camera andother related equipments.•       To familiarize students with basic and intermediate techniques ofpractical photography (both studio & outdoor).•       To provide an insight about the current scope of still photographyand various career options available in this field.

1. E–QUBE Education WORKSHOP ON ARCHITECTURAL PHOTOGRAPHY

2. PHOTOGRAPHY Photography , as a powerful medium of expression and communications, offers an infinite variety of perception, interpretation and execution . — Ansel Adams “ Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever... it remembers little things, long after you have forgotten everything — Aaron Siskind Photography is a creative art, which nourishes with each photograph that you click. While some photographers understand photography as a medium of communication, presentation of reality, others describe the photography in terms of expression Photography is the art of using and manipulating the camera and film to produce unique images of reality or formal abstractions. The subject and the stylistic or aesthetic intentions of the photographer will determine the "type" of photography.

3. Architecture serves as a voice to express the artistic stance of the architect at that time. Photography takes a step further to interpret architecture in several ways. What used to be an accurate portrayal of the structure has now gradually evolved into a manipulation of different perspectives to bring out the interesting elements of a single structure. The art of photographing architecture takes on many forms. Whether it is photographing the exterior or interior, many awesome images can be resulted with the correct techniques and more importantly, the observant eye to spot the different points of view . ARCHITECTURE PHOTOGRAPHY

4. Like other types of photography , what lies ahead is always a series of challenges for photographers before an excellent shot is taken. However, there are two main challenges in architecture photography – Lighting and Image distortion . When photographing the exterior, natural lighting is all you have got and you have to capture the building at its most glamorous moment. Image distortion occurs when the building has lines running horizontally and vertically and they appear distorted. The right equipment and the right angles would prevent that pitfall. ARCHITECTURE PHOTOGRAPHY

5. Course Summary: • This course will target all students, amateurs & professionals who have passion for photography. It will be undertaken with an aim to polish their basic photography skills and at the same time pass on new ones. • The curriculum will be divided into 48 hours of supervised training which will be spread over four weekends. Four sessions of three training hours each will be specified for each week to cover the specified curriculum. Self shoots and guided assignments would also be an intrinsic part of this programme. • Programme will cover theoretical components and practical aspects of photography in a ratio of 1:3 and all aspirants would be expected to be present for all sessions. • It is required that each learner owns a digital camera. Although, for a better understanding, having a Digital SLR of any make or model is strongly suggested. • At the conclusion each student will be given a certificate of course completion. Also an online photo-exhibition of photographs taken by students will be organized. This will also be a competition that will be judged by a very eminent photographer who will be judging the best photographer of the programme. (S)he will be awarded 50% re-fund of course-fee a gesture of appreciation along with a certificate PHOTO VÉRITÉ (Weekend photography course for amateurs and professionals )

6. Objectives: • To initiate an aesthetic vision and composition skills required for better photography . • To clarify approach to handling of still photography camera and other related equipments. • To familiarize students with basic and intermediate techniques of practical photography (both studio & outdoor). • To provide an insight about the current scope of still photography and various career options available in this field. PHOTO VÉRITÉ (Weekend photography course for amateurs and professionals )

7. Course Curriculum Week 1 Session 1: Introduction to art and science of photography. Session 2: Art of observing. Self Guided Assign. (SGA -1) : Observe ‘n’ Detect (Observing Images) Session 3 : In-Focus: The Golden Exposure Triangle. (After SGA-1 follow-up) Session 4 : CA-1: Shot@Work (3 Hour Shoot concentrating on aperture,shutter & ISO) Week 2 Session 5 : Using different lenses for Constructing Depth: Exploring possibilities with various film and digital camera designs. Session 6 : Exercising & contravening Compositional Conventions. SGA-2 : Photo-stocking Nature & Wildlife. (mock shot collection for next day’s shoot.) SGA-3 : Read study material on Nature & Wildlife photography. Session 7: CA-2: Creating Another Dimension (3 Hour Shoot concentrating on DoF) Session 8: CA-3: Imperative & Artistic Shooting (3 Hour shoot using composition rules) (Sessions 7 & 8 will be done on an outdoor trip covering National Science Museum, Zoo and Old Fort )

8. Week 3 Session 9 : Shooting people, places and emotions (within and outside a studio). Session 10: Commercializing photography: Fashion, Product and Architecture. SGA-4 : Treasure Hunt (collecting mock shots and prop material for studio shoots) Session 11: CA-4: Creating persuading images for visual merchandise (Studio shoot: Product) Session 12: CA-5: Creating intriguing fashion and portraits (Studio shoot: Fashion) Week 4 Session 13: DIM: Digital Image Manipulation using Adobe Photoshop Session 14: Practical and creative possibilities with PS. SGA-5 : Rebuilding Images (editing images of all exercises using PS) Session 15: Photo-Review: Then & Now. (Reviewing and analyzing photographs) Session 16 : Untraced vocations in visual imaging : by eminent industry photographer. (Feedback & Certificate distribution after Session 16 ) Course Curriculum

9. Instituto Cervantes, Nueva Delhi Spanish cultural centre 48, Hanuman Road, Connaught place , New Delhi, Delhi 110001 VENUE Location map TIME Saturday : 2pm to 5pm Sunday : 8am to 12pm 25 th June to 31 st July Fees : Rs 6750/-

10. Faculty: Mr. AMIT CHAWLA (senior Faculty at Amity Mass Communication Department, Noida.) Organized by Ar. Mohit Verma Director E-Qube Education [email_address] E–QUBE Education For more information : 9910088566 9971424258 email : equbeindia@gmail.com