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#Fai ls and content marketing
1. Social Media Fails and Success in
Content Marketing
www.customcommunication.co.uk
2. About Custom
Custom Communication provides content
marketing and social media publishing
consulting services to companies, with a special
focus on sustainability.
Director Matthew Yeomans is the co-founder of
Social Media Influence and writes the Social
Business column for Guardian Sustainable
Business.
He is the co-author, with Bernhard Warner, of
#FAIL: The 50 Greatest Social Media Screw-ups
and lead author of the Social Media
Sustainability Index.
He also teaches on the MBA Digital Media
Management course at Cardiff University.