Workshop for the Association of Democratic Services Officers a the Enhancing Local Democracy Conference 16th July 2010

1. Local Democracy: How Social Media can help support the Representative Are you ready to harness the potential of the social web? Enhancing Local Democracy Conference 16 th July 2010

2. How do you become part of that virtual community so that you can represent it? People now have virtual lives as well – it’s important that our representatives are there too

4. Communication is moving online T1/T2/R1/IN1/M1 Can any of your TV sets receive additional channels other than BBC, ITV, Channel 4,S4C, and (where available) Channel 5? Do you have a recorder for your TV service which can record and store TV programs onto an internal hard drive, and also pause and rewind live TV ? In which of these ways do you ever listen to radio in your own home? Does anyone in your household have access to the internet at home through a computer or a laptop ? Do you personally use a mobile phone? (Prompted responses, single coded) Base all adults aged 16+ (3244 in 2005, 2905 in 2007, 812 in 2009) Significance testing shows any change between 2007-2009. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May 2009 Digital Radio Mobile Phone* Digital TV Internet DVR NB combination of internet/digital TV/DAB radio access *Personal use Citizenscape: a product by Public-i

5. And social media is the fastest growing trend Oxford Internet Surveys: http://www.oii.ox.ac.uk/microsites/oxis Online communication and social networking 2005-2009 Citizenscape: a product by Public-i Social networking sites are not only growing in terms of people – they also have an increased share of online time

6. But can social media transform local democracy? Buckshaw Village Forum, Chorley http://www.buckshawvillage.com/forum.php Make Poverty History http://www.makepovertyhistory.org/ Leap Anywhere http://www.leapanywhere.com/ Iranian use of Twitter http://www.wired.co.uk/news/archive/2009-06/11/iran-s-wired-generation-challenges-ahmadinejad.aspx Ventnor blog http://ventnorblog.com/ Networked Neighbourhoods http://networkedneighbourhoods.com Citizenscape: a product by Public-i

7. Because social media is already used… Citizenscape: a product by Public-i http://www.harringayonline.com

8. And there are a variety of conversations going on Citizenscape: a product by Public-i

9. From all these different social media spaces Citizenscape: a product by Public-i

10. And now for a very quick run through of some of these tools – please ask lots of questions!!!

17. The most important thing to remember about the virtual world is that it is actually very real

19. And it has its own culture Citizenscape a product by Public-i

22. People are talking…… ……they’re just not talking to you

23. And are beginning to connect more people to the democratic process Citizenscape: a product by Public-i

24. By harnessing the potential of social media LOCAL CIVIC SPACE Presented by Catherine Howe, Chief Executive Public-i

25. We need to balance the tensions Presented by Catherine Howe, Chief Executive Public-i

26. The new social web is an environment superbly suited to Participatory Design: Co-creation Presented by Catherine Howe, Chief Executive Public-i

28. In democracy - identity matters

29. You ’ ll have seen this before … .. But it makes an important point Presented by Catherine Howe, Chief Executive Public-i

30. And there is a role for representatives

35. Digital engagement is about working with your communities in these new spaces Effective listening is the easiest way to get started