Personal branding on the social web for sex-positive activists, educators and communicators. Presented at Atlanta Poly Weekend in March 2011 and MomentumCon in April 2011.

1. Personal Branding Atlanta Poly Weekend
#ATLPolyWknd
for
Sex-Positive Activists Cunning Minx
@cunningminx
www.polyweekly.com
Thursday, March 24, 2011 1

2. Branding Strategy
• Who do you want to reach?
• Why?
• What do you want them to do?
• How can you help them?
• How will you know when you’ve succeeded?
• What are your current marketing goals?
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 2

3. Where are
your key
influencers?
• LinkedIn
• Facebook
• FetLife
•Twitter
• Flickr
• MySpace
• Amazon reviews
• iTunes
• Forums @cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 3

4. Where are
your key
influencers?
• LinkedIn
• Facebook
• FetLife
•Twitter
• Flickr
• MySpace
• Amazon reviews
• iTunes
• Forums @cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 3

5. Who
are you
trying
to
engage?
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 4

6. % Growth of
adults
updating
Twitter
status
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 5

7. Average of of
SNS users by
site
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 6

8. Average of of
SNS users by
site
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 6

9. Average of of
SNS users by
site
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 6

10. Average of of
SNS users by
site
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 6

11. Average of of
SNS users by
site
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 6

12. Average of of
SNS users by
site
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 6

13. Branding Basics
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 7

14. Know your
superpower
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 8

15. What is your brand’s
value proposition?
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 9

16. What is your brand’s
value proposition?
• I help people who spend/enjoy/love _________ and
who need ________
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 9

17. What is your brand’s
value proposition?
• I help people who spend/enjoy/love _________ and
who need ________
• Who are facing ______________
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 9

18. What is your brand’s
value proposition?
• I help people who spend/enjoy/love _________ and
who need ________
• Who are facing ______________
• Will enjoy _________________
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 9

19. What is your brand’s
value proposition?
• I help people who spend/enjoy/love _________ and
who need ________
• Who are facing ______________
• Will enjoy _________________
• While enabling ______________
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 9

20. What is your brand’s
value proposition?
• I help people who spend/enjoy/love _________ and
who need ________
• Who are facing ______________
• Will enjoy _________________
• While enabling ______________
• Compared to _______________
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 9

21. Build
your
reputation
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 10

22. @cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 11

23. Be personal
Be generous
Be relevant
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 11

24. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
ReTweet relevant, useful content
Reply promptly
Twitter events with hashtag
Participate in Follow Friday
@cunningminx
• Comment on FetLife group posts
#ATLPolyWknd
Thursday, March 24, 2011 12

25. Expose yourself
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 13

26. Express
personality
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 14

27. Be personal
• Self-expression
• Reach out
• Respond personally
• Share your ideas
• Give credit, give links, give a hand
• Be passionate, funny, human
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 15

28. No one cares
about your brand
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 16

29. Content Distribution for
SNS
20%
20%
30%
Personal
Original content
Item commentary
Response
30%
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 17

30. 3 Steps to
Managing Your Online Brand
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 18

31. Step 1: Monitor
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 19

32. Set up Google alert
www.google.com/alerts
Your name
Your brand
Your product or service
Issues
Keywords
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 20

33. @cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 21

34. 1. Enter search term at
www.google.com/alerts
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 21

35. 1. Enter search term at 2. Choose Everything
www.google.com/alerts
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 21

36. 1. Enter search term at 2. Choose Everything
www.google.com/alerts
@cunningminx 3. Enter email & create
#ATLPolyWknd
Thursday, March 24, 2011 21

37. Step 2: Set
up profiles
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 22

38. Step 2: Set
up profiles
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 22

39. Profile Basics
• Use consistent, friendly profile photo that reflects your
brand
• Your face
• No kids or pets
• Create consistent one-line bio
• Create consistent one-paragraph bio
• Use www.knowem.com to save name across SNS
• Capture your name, brand, or as close as you can get
to it
• Use WiseStamp for your signature line
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 23

40. Profile do’s
• Basic info
• Profile photo
• Relationships
• Likes and interests
• Education and work
• Contact info
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 24

41. Profile do’s
• Basic info
• Profile photo
• Relationships
• Likes and interests
• Education and work
• Contact info
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 24

42. Profile do’s
• Basic info
• Profile photo
• Featured people
• Activities and interests
• Education and work
• Contact info • Look like you
• Convey your brand image
@cunningminx • Convey a human being
#ATLPolyWknd
Thursday, March 24, 2011 25

43. Profile do’s
• Basic info
• Profile photo
• Featured people
• Activities and interests
• Education and work
• Contact info • Look like you
• Convey your brand image
@cunningminx • Convey a human being
#ATLPolyWknd
Thursday, March 24, 2011 25

44. Profile do’s
• Basic info
• Profile photo
• Featured people
• Activities and interests
• Education and work
• Contact info • Consider relatives’ privacy
wishes
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 26

45. Profile do’s
• Basic info
• Profile photo
• Featured people
• Activities and interests
• Education and work
• Contact info • Consider relatives’ privacy
wishes
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 26

46. Profile do’s
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 27

47. Profile do’s
Add personal and
professional activities
and interests
show your
personality
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 27

48. Basic info
• Hometown
• Location
• Birthday
• Gender
• Bio: tell a story
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 28

49. Basic info
• Hometown
• Location
• Birthday
• Gender
• Bio: tell a story
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 28

50. Page or Person?
Page Benefits Page Drawbacks
• Name as brand entity • Friends can’t friend you
• Multiple admins • Lack of desire to friend a brand
• Access to analytics
• Can message over 5,000 fans
• Can message all fans simultaneously
• Unique ID with 25+ fans
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 29

51. Page or Person?
Page Benefits Page Drawbacks
• Name as brand entity • Friends can’t friend you
• Multiple admins • Lack of desire to friend a brand
• Access to analytics
• Can message over 5,000 fans
• Can message all fans simultaneously
• Unique ID with 25+ fans
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 29

52. Page or Person?
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 30

53. Page or Person?
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 30

54. Page or Person?
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 30

55. Page or Person?
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 30

56. Page or Person?
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 30

57. Page or Person?
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 30

58. Page or Person?
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 30

59. Page or Person?
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 30

60. Page Notifications
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 31

61. Page Notifications
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 31

62. Support other Pages
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 32

63. Support other Pages
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 32

64. Support other Pages
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 32

65. Support other Pages
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 32

66. Access to Analytics
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 33

67. Access to Analytics
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 33

68. Access to Analytics
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 33

69. Access to Analytics
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 33

70. Profile do’s
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 34

71. Profile do’s
Handle: Descriptive,
shortest version of
your name/brand
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 34

72. Profile do’s
List your real or
screen name, even
when Twittering for
a brand
Handle: Descriptive,
shortest version of
your name/brand
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 34

73. Profile do’s
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 35

74. Profile do’s
Link to your
website
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 35

75. Profile do’s
Link to your
website
Bio: list roles,
interests, show
personality. If
Twittering for a brand
or site, say so.
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 35

76. Profile do’s
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 36

77. Profile do’s
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 36

78. Profile do’s
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 36

79. Profile do’s
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 36

80. Email signature
www.wisestamp.com
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 37

81. Email signature
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 38

82. Email signature
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 39

83. Email signature
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 39

84. Email signature
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 39

85. Step 3:
Engage
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 40

86. Answer the questions
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 41

87. Answer the questions
• What are you reading?
• What are you commenting on?
• What are you blogging?
• What are you furious about?
• What are you excited to see?
• What do you need right now?
• What are you wondering about?
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 41

88. Answer the questions
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 42

89. Answer the questions
• What would you like to ask?
• What are you participating in?
• Who are you with?
• What are you talking about?
• What are you laughing about?
• What are you rolling your eyes over?
@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011 42

90. Tips for brand building
• Be generous and gracious. Check your ego at the door.
• Don’t be That Guy: no blatant self-promotion. Help others first and most.
• Be personable without being too personal.
• Be omnipresent: take advantage of cross-
posting automation.
• Be a nerd: track and measure everything.
• Be yourself, consistently. No split
personalities.
• Be kind to yourself: allow yourself to make
mistakes.
• Be generous with comments, praise, likes,
opinions, responses and reTweets.
Thursday, March 24, 2011 43

91. Personal Branding Atlanta Poly Weekend
#ATLPolyWknd
for
Sex-Positive Activists Cunning Minx
@cunningminx
www.polyweekly.com
Thursday, March 24, 2011 44