1. Smart+Connected Communities
Transforming a Community, a Country, the World
Phan Thanh Son
CTO, Cisco Vietnam
June 26, 2012
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

2. Developed Population
countries’ labor growth
forces increasingly
substantially concentrated
age in emerging
and decline in 500M Urbanised in countries
numbers Next 5 Years
3 Billion People Connected to the
Internet in the Next Ten Years
Top 20 Megacities Use
75% of World’s Energy
Big Cities Getting Bigger…
100 New 1M+ Cities by 2025
Economic World’s
power shifts population
to developing becomes
nations urbanized
The strategic and economic policies of the 20th century are outmoded -
time to find new ones.
© 2010 Cisco and/or its affiliates. All rights reserved. Source: Council on Foreign Relations, Jan.- Feb. Confidential
Cisco 2010 2

3. 1
Trillion
300
400M devices connected today - cars, buildings, hospitals,
Million
Devices schools, government…everything is connected!
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
The evolution of the internet
Source: Forrester Research, Cisco
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

4. • Smart cities can be identified (and ranked) along six main axes or
dimensions. These axes are: a smart economy; smart mobility; a
smart environment; smart people; smart living; and, finally, smart
governance. These six axes connect with traditional regional and
neoclassical theories of urban growth and development. In
particular, the axes are based - respectively - on theories of
regional competitiveness, transport and ICT economics, natural
resources, human and social capital, quality of life, and
participation of citizens in the governance of cities.
• A city can be defined as ‘smart’ when investments in human and
social capital and traditional (transport) and modern (ICT)
communication infrastructure fuel sustainable economic
development and a high quality of life, with a wise management of
natural resources, through participatory governance.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

5. • The terms "smart," "digital," and "intelligent" are used by a wide range of public
and private sector organizations in the context of cities and communities, for
example: Cisco's Smart+Connected Communities; IBM's Smarter Planet, Forum
www.intelligentcommunity.org; the SmartCities collaboration project
(www.smartcities.info); etc.
• The "smart" term has also come to be associated with responding to global
climate change. The Climate Group's Smart2020 report claimed that global CO2
emissions could be cut by 15% by 2020 through smarter use of ICT in electricity
grids, buildings, logistics and transportation, dematerialization, and in the ICT
industry itself.
• Some cities are currently implementing urban development or sustainability
projects using the "smart" label, for example Amsterdam
www.amsterdamsmartcity.com , Kochi in India www.yoursmartcity.com, and
Malta www.malta.smartcity.ae
• These "smart" strategies seek to leverage ICT to pursue economic, social, and
environmental sustainability to enhance the competitiveness of individual cities
and their communities.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

6. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

7. Community
Water
People
Energy
Mobility
Logistics
Food
Waste
smart cities
Information that enables cities to be better managed,
more resource efficient and maintain high quality of life.
Image: Arup smart cities
“We shape a better world”
7

8. Existing Cities facing
technology challenges
Better
New
awareness &
technology
understanding
Urban
Change
Smarter
City
“We shape a better world”
8

9. • A Smart City is one that uses technology
to transform its basic infrastructure &
optimise energy & resource usage
Government
• Smart City provides convenience,
reduces my travel time and lets me
connect with my community…
Citizen
• Smart Building is a building that sells
itself, increases profit and lowers costs !
Property Developer/Landlord
Majority of Buildings are Existing, not new – transformation required
“We shape a better world”
9

10. Running a City on Networked Information
Smart Cities
Create Jobs and Boost Performance Attract & Retain
Attract New Businesses of Industries Residents
New Business Models
City Operational Operational Revenue
Branding Efficiency Efficiency Generation
Public
Smart ICT
Safety Data City/Bldg Managed
&Security Center Management Services
Etc.
Community Exchange
© 2010 Cisco and/or its affiliates. All rights reserved.
IP Infrastructure Cisco Confidential 10

11. The Digital-City
Seniors
Volunteerin Collective
peer
Personal g networks action
support Carpooling
support forums
networks
networks Social
Hyper-local
innovation
websites
Social capital & digital inclusion incubators
Community Digital
service divide
interfaces programs
Urban Social
action
forums Digital-society networking
platforms
Co-production of public services
ICT-led
Network
Infrastructure Digital-city economic
development
Digitally
Gov 2.0 &
enabled urban
open data
planning
Digitally
E-government
Infrastructure, services & enablers enabled
Digitally construction
Enabling
Digitally Digitally enabled grids
regulation Digitally
enabled enabled & utilities
enabled
transport education
healthcare
11 © Copyright Ovum. All rights reserved. Ovum is part of the Datamonitor Group.

12. Ovum Digital-city city framework - behaviors
Digital inclusion
Inspire Citizens
economic, social
Nurture
Co-production of Digital-society
& environmental services and creation initiatives
sustainability of social capital
Public-Private
Industry Peer
collaboration
partnerships
Competitive
partners Digital-society Cities
Platforms, Shared
solutions,
knowhow and
Digital-city experiences, ideas
and leading
investment practices
National & regional gov
policy enablers,
infrastructure investments
Leverage and funding
Collaborate
proven platforms to pool thinking &
& solutions Governments resources
Action-oriented policy
12 © Copyright Ovum. All rights reserved. Ovum is part of the Datamonitor Group.

13. 13 © Copyright Ovum. All rights reserved. Ovum is part of the Datamonitor Group.

14. IBM Smarter City
CNTT là Hạ tầng thông minh của nền Kinh tế tri thức
Chính phủ điện tử
Y tế
Doanh nghiệp Công dân Giáo dục
Bảo hiểm
CHIẾN LƯỢC QUỐC GIA
ĐIỀU HÀNH QUỐC GIA (Phát triển
Giao thông KT-XH & đảm bảo QP-AN)
Năng lượng
Vận tải
Hệ thống điều hành
Hệ thống người sử dụng
Hệ thống hạ tầng
PHƯƠNG PHÁP LuẬN:
Công nghệ Thông Nước & Bước 1: Số hóa
tin Thủy lợi (Instrumentation/Digitization)
& truyền thông Bước 2: Liên thông
(Interconnection)
* Smart City – IBM, 2010 Bước 3: Thông minh
© 2010 Cisco and/or its affiliates. All rights reserved.
14
(Intelligence) Cisco Confidential 14

15. Hypergrowth Aging/Shrinking
 Revitalization of cities,
 700+ million urbanized S+CC
states, countries
 3 billion will be connected Mobility will be the  Connected life
platform
New business
 Capacity planning models &  Everything as a service
ecosystems
The Network as the Transformational Platform
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

16. Cisco Smart+Connected Communities
Enabling Social, Environmental and Economic Sustainability
Running a Village, City, Community, Country,
the World on Networked Information
Sustainability Services Delivered by Technology
Social Environmental Economic
Enhanced quality of life Protecting the world Continuous job and
for citizens for future generations business growth

17. Smart+Connected Community Services -
Delivered on the Public, Private, Hybrid Cloud
Citizen Business/Enterprise
Service City/Provincial/Federal
Provider Government
Cisco Service Delivery Platform
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

18. Smart+Connected Communities
SUSTAINABILITY
ADVANTAGE
Social Economic Environmental
Retail School Health Telecom Utilities Safety & Security
Transportation Building Emergency
Travel Sports & Government Home Office Response
Leisure
COMMUNITY+CONNECT COMMUNITY+EXCHANGE
(Citizen Services) (Integrated Operations Centers)
CLOUD COMPUTING
SERVICE DELIVERY
DATA PLATFORM
BORDERLESS NETWORK COLLABORATION
CENTERVIRTULIZATION
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

19. Community+Connect
Delivering comprehensive services to citizens as they Live, Work, Learn,
and Play in a Smart+Connected Community
Home Wellness Office
Shopping Learning Fan
Transportation Government
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

20. Community+Exchange
Enabling the management and operations of a Smart+Connected Community
Transportation
Utilities
Safety & Security
Government Real Estate
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

21. Relevance For Rural and Urban Communities
Benefits of a Smart, Connected Community
$1 Doctor Visit $1 Month / Student
Within 20 years, a Community of 5 Million:
Community GDP Energy New
Revenues Growth Efficiency Jobs
+$15B 9.5% +30% 375,000
Source: Connecting Cities:All rights reserved. Sustainability Through Innovation Nicola Villa and Wolfgang Wagener, Cisco IBSG 21
© 2010 Cisco Systems, Inc. Achieving
Presentation_ID Cisco Confidential

22. Proof Points New Development Revitalization & Growth
Amsterdam: Urban EcoMap South Korea:
Canada: Vancouver
Smart Working Centers Songdo
Seoul: Personal China: Chengdu Spain: Barcelona
Travel Assistant
San Francisco: Urban USA, Colorado: UCCS;
India: Lavasa
EcoMap; Connected Bus CCI
Portugal: USA: Holyoke
Case Studies PlanIT Valley
China: Chongqing;
Kuwait: Al Hamra Tower Russia: Skolkovo Chengdu
Malaysia: Nusajaya UK: London
NYC: Yankee Stadium
City, Iskander
Cisco on Cisco India: Large Real Philippines: GGLC
Estate Developer
India: UST Global, Kerala South Korea: Busan
Philippines: Twin Oaks
Place
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

23. The past, present and future of Sondgo (53Km2)
Past (1997) Present (2009) Future (2020)
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

24. IFEZ = Smart-Green City
With cutting-edge ubiquitous technologies and eco-friendly technologies, IFEZ
represents a convenient and pleasant low-carbon green city
IFEZ SMART
CITY
1. U-infrastructures
2. U-service model Ubiquitous Eco-Green 1. Creating low carbon
application City City infrastructures
2. Creating an ecological
3. U-city promotion environment
3. Building a low energy-use
4. U-IT cluster creation and city
attraction of global IT companies
• A smart city that IFEZ is pursuing means “low-carbon green city with ubiquitous and
eco-friendly technologies.
• Citizens are able to get information anytime and anywhere through ubiquitous
technologies.
• And they will be able to enjoy a convenient life in a green city which would be realized
through advanced IT technologies and energy-wise technologies.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

25. U-City Concept 2. U-City Overview
With its state-of-the-art City Control Center and its advanced network infrastructure, U-City
will offer diverse urban IT services in an integrated way, which will enhance the efficiency of
city administration, as well as greatly improve the life quality of residents.
IT-based Administration
of City
Integrated Operation Center(IOC)
 Solutions  FTTH
specialized for
Convenience Healthcare Comfort  VoIP*
specific Safety
customers  IP-TV
 Home Network  Health Care  Water Supply
Advanced  Crime/Disaster Commercial
 ITS**  Remote Management
IT Services Prevention N/W Services
 U-Learning Diagnosis  Air & Water
 Public Facility
 U-Business  Automated Pollution
Management
 City Portal Facilities Management
Broadband Mobile-Fixed Network / Sensor Network / Service Platform
*Voice over Internet Protocol **Intelligent Transport System
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
25

26. U-City at a glance 2. U-City Overview
U-Traffic Smart Signal Control
Traffic Information
Parking Information
Illegal Parking Detection
U-Building Intelligent Building System
In-Building Communication Network
Integrated Operation
Smart Office and Business Solutions
Center
U-Urban Underground Facility
Infrastructure Identification
Water-pipe Monitoring
U-Park Streetlight Monitoring
RFID Ticketing
Park Info
Child ID
Public Surveillance
Smart Bench and Street Furniture
Mobile Community and Tourist Info Kiosk, Signage, Screens,
LED mood lighting U-Home Floors, Projections, etc.
Home Automation
U-Street Home Security U-Media Signage
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
26

27. Smart+Connected Communities
A holistic approach with Cisco
Partners Advisory Services
• Associations • Business Consulting
• System Integrators • Advisory Services
• Government bodies • Government affairs
• Developers
• Urban Planners
Products/Solutions Training
• Real Estate
• Security • S+CC Institute
• Mobility • CCIEs for green
• Unified buildings and
Communications more
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27

28. Economic Social Environmental
Create jobs, boost Provide services Decrease
key industries, to enhance citizen environmental
and attract new quality of life and impact, increase
businesses social inclusion energy
efficiencies
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28

29. Smart+Connected Communities: reference
• Smart+Connected Communities Institute
http://www.smartconnectedcommunities.org
• Connected Urbanization Development:
http://www.connectedurbandevelopment.org
• Cisco Connected Series Books
http://www.cisco.com/web/about/ac79/wp/ctd/Connected_Series_Books.html
• Cisco Smart+Connected Communities on CCO
http://www.cisco.com/web/strategy/smart_connected_communities.html
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29

30. Thank you.