The cloud market has evolved to the point where it’s no longer enough to just offer virtual machines by the hour. Developers are demanding more, and the largest clouds in the world are providing it. Users expect services like Database-as-a-Service, Cache-as-a-Service and Queue-as-a-Service. These types of services are now the new bar for cloud operators, and represent a shift from basic IaaS to IaaS+. In this talk, we discussed the increasing pace of innovation around higher value services in the public cloud market, and how this impacts your cloud (be it public or private). Why is DBaaS to important? There are lots of reasons, but the ones I focus on are: 1) Abstracts away the complexity of configuring, scaling and maintaining databases. 2) It reduces risk through automation. 3) It provides a center of data gravity to help increase consumption of related services. 4) Private DBaaS can be used from outside the cloud environment, just as easily as from within.

1. Making the Move from
IaaS to IaaS+
Chip Childers
VP Product Strategy for CumuLogic
@chipchilders | www.cumulogic.com

2. IaaS+
Acronym
1) a combination of IaaS with additional application
layer modular services in a cohesive service offering
2) IaaS + all the other stuff that developers want

3. Huh?
Lets take a real example: AWS
IaaS(EC2, S3) + RDS + Dynamo + SQS = IaaS+

4. Which AWS service had the fastest adoption for
a new service after 5 months?
Source: http://www.allthingsdistributed.com/2012/06/amazon-dynamodb-growth.html
DynamoDB

5. Is the AWS success because of EC2?

6. Cloud and hosting spending by application type
Source: http://coteindustries.com/post/82128252801/cloud-and-hosting-spending-by-application-type

7. So why do developers care?
• Modularity – Architectural choice!
• Abstraction – Who actually wants to configure
database backups themselves?
• Shiny tech – Yep, because devs like shiny
objects.

8. Let’s focus on Database as a Service
85% of CumuLogic customers start with DBaaS when moving to IaaS+

9. 451 Research estimated that DBaaS services
based on MySQL will grow at a CAGR of 81%
from 2012 to 2016
Source: https://451research.com/report-short?entityId=78105&referrer=marketing

10. 451 Research estimated that DBaaS services
based on MySQL will grow at a CAGR of 81%
from 2012 to 2016
Source: https://451research.com/report-short?entityId=78105&referrer=marketing
But this doesn’t account for private cloud
environments…

11. For what?
Source: https://451research.com/report-short?entityId=78105&referrer=marketing

12. So what does this mean to you?

13. Service Providers:
• It’s the new “bar” that clouds are measured on
• If you do it, it increases IaaS consumption
• If you don’t do it, you might finding a shrinking
addressable market

14. Enterprise Private Clouds:
• Solves: “I have a shiny private cloud… why aren’t the
LOB devs using it?”
• Automates 75-90% of manual operational tasks for
services offered in the “as a service” model
• You get architectural choice, including the potential
for AWS repatriation

15. Fair warning – direct product pitch ahead!

16. CloudStack
Collaboration
Conference
SPECIAL
Private Database-as-a-Service – 30 day Fully Supported On-Prem Pilot
Standard Fee: $20,000 / Conference Participants: $5,000
Promo valid until April 30th, 2014 / POC must start by July 15th, 2014
Pretzel & beer NOT included
Sign up: cumulogic.com/CCCNA14