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When did we start trusting strangers - Universal Mac Cann
1. 1
When did we
start trusting September 2008
strangers?
29 countries
17,000 internet users
How the internet turned us all into influencers
Š Universal McCann 2008
2. 3
Contents
Introduction
â No strangers anymore
Welcome to the new influence
landscape
â The rise of social media
â Digital friends
â Proliferation of influencer channels
The impact
â The influence economy
â The democratisation of influence
â The new super influencers