1. THE
HUMANKIND
AGENCY
CULTURAL FUEL TREND REPORT – September 2012 / ISSUE XV
2. NEWSLETTER CONTENT
Inspiration
Some creative ideas to inspire you
Trends
Hot trends and interesting marketing strategies
Insights & Opinions
Research news about target groups and
market insights
4. HOW TO ADVERTISE AN ECO-FRIENDLY PRODUCT
When advertising an eco-friendly product in print, it‘s also important to keep up the values behind the product. Instead of
creating an ad that‘s about VW‘s eco-friendly car, they made the ad itself eco-friendly. Result: the whole idea behind
bluemotion became even more credible. Great job!
Via: http://www.adverblog.com/2012/09/03/vw-turns-post-box-into-recycling-bin/
Watch on: http://www.youtube.com/watch?v=7vOjfSeQSEc
5. ECO-FRIENDLY AND USEFUL
Street Charge is a design concept for a solar powered public charging station for mobile devices. The concept was
created by Brooklyn-based design firm PENSA. It‘s eco-friendly and comes handy when you‘re running out of battery in
the middle of nowhere.
Via:
http://www.zurmat.com/2012/06/15/street-charge-a-solar-powered-public-charging-station-for-mobile-devices/
6. YOUTUBE: SKIP BEHAVIOUR OVER SKIPPING THE AD
Who doesn‘t know the annoying „5 second ads“ on Youtube when watching a video? A government environmental care
agency in Chile came up with a great idea to challenge you to either skip the ad or skip the behaviour after the 5
seconds. In just one week more than 80.000 people chose to change the behaviour over skipping the ad.
Via: http://www.digitalbuzzblog.com/youtube-the-5-second-skip-ad-campaign/
Watch on: http://vimeo.com/45939243#at=0
7. CATNAPPED
The British milk company Cravendale launched a new spot, based on the „Cats with Thumbs“ campaign they started in
September 2011. The story sounds kind of weird. Cats kidnapping milkmen and brainwashing them to get more of the
Cravendale milk. There‘s also a Facebook app allowing people to upload photos of their cats and signing them up as one
of the recruits of the cat army.
Via: http://theinspirationroom.com/daily/2012/cravendale-catnapped/#more-80768
Watch on: http://www.youtube.com/watch?v=8wxGH7aq780
8. STREETPONG
Have you ever been bored of waiting for the traffic lights to turn green? Why not having a „Pingpong“ match against the
person on the opposite side of the street? Great idea!
Via: http://www.digitalbuzzblog.com/streetpong-play-pong-at-the-traffic-lights/
Watch on: http://vimeo.com/48514003
9. BANANAS ARE FOR MONKEYS
In Sweden it‘s very common to eat bananas after working out. Saatchi & Saatchi Sweden started the „Bananas are for
monkeys“ campaign to promote a post-workout drink named Gainomax. Here are the latest spots of the 2012 campaign
which are all pretty funny!
Via: http://theinspirationroom.com/daily/2012/bananas-are-for-monkeys/
Watch on: #1 http://www.youtube.com/watch?v=gge8_LqeoSc
#2 http://www.youtube.com/watch?v=hF77nE6o2YQ
#3 http://www.youtube.com/watch?v=3wRTEeLWXr0
#4 http://www.youtube.com/watch?v=ccguIfJCCTc
#5 http://www.youtube.com/watch?v=uDifoxqty8Y
10. THE BEER CHASE
The Australian beer brand Carlton Draught came up with a great funny spot showing some crooks escaping from a
dozen policemen. All of them are armed with a glass of beer running through San Francisco. First priority is: Don‘t let the
beer spill over!
Watch on: http://www.youtube.com/watch?v=_GbHpqfv9is
11. STOP WORKING. START DRINKING.
It‘s hard to get the attention of someone who is working 80 hours per week sitting the most time in front a computer.
Ultimate Vodka had a nice idea to reach them right in their office. The „windows washer“.
Via: http://www.adverblog.com/2012/09/11/stop-working-start-drinking/
Watch on: http://vimeo.com/48557842
12. THE HAPPINESS TABLE
It‘s important to eat and drink with the people you love and enjoy the great atmosphere. But nevertheless, we do it less
and less. Coca Cola can provide this feeling and launched the „Happiness Table“ in Italy .
Via: http://popsop.com/58431
Watch on: http://www.youtube.com/watch?v=Sh2v1XfQ-SE
13. THE BUS
Advertising a bus company doesn‘t sound very interesting at first. But then you haven‘t seen the probably most
spectacular bus commercial ever. This bus must be so awesome. Truly awesome.
Via: http://www.adverblog.com/2012/09/19/video-of-the-day-the-bus/
Watch on: http://www.youtube.com/watch?v=snKbU5r0pBo
14. RECIPEACE MOVEMENT
Recipeace is a social movement with the goal to join conflicting people through food in the celebration of International
Peace Day on September 21, 2012. Leo Burnett Chicago wants to build awareness and thereby inviting chefs,
restaurants and food ambassadors all over the world to join the Recipeace movement.
Via: http://adsoftheworld.com/media/print/recipeace_grenade
15. READY TO FIGHT?
Since the number of professional athletes is increasing and so is the injury risk, the Swedish pharmacy „apoteket“ which
has a big range of products to prevent and treat injuries, aims to attract more elite athletes. For this reason they started a
visually powerful new print campaign to attract the awareness of the target group.
Via: http://www.adverblog.com/2012/09/21/ready-steady-ouch/
16. CALM TEA BAGS
Saatchi & Saatchi Malaysia came up with a great idea for the „Boh Camomile“ tea bags. When tea is dissolved stressful
symbols change into calm symbols. Very nice idea to promote the calming effect of tea.
Via: http://adsoftheworld.com/media/dm/boh_camomile_tea_calm_tea_bags?size=_original
Watch on: http://vimeo.com/34362319
17. THE RED BULL: PORTABLE CHARGER
A Korean agency presents the „Red Bull Energy Drink“ for mobile devices. When you recharge your iPhone or iPad with
the portable Red Bull charger the display will change into a Red Bull branded display. Not only a very useful idea but also
a great advertisement.
Via: http://www.ibelieveinadv.com/2012/09/red-bull-portable-charger/
See the image on: http://www.ibelieveinadv.com/wp-content/uploads/2012/09/Red_Bull_charger_ibelieveinadv.jpg
18. DOUBLE PARKING IS VERY BOTHERSOME
In Salvador, one of the most common traffic violations is double parking. To make people aware of how annoying double
parking can be, Engenhonovo came up with the idea to place promoters on conveyors and escalators to prevent people
from passing and thereby disturbing the flow. What a great way to grab attention!
Via: http://adsoftheworld.com/media/ambient/detranbahia_double_parking?size=_original
19. LG WASHING MACHINE: RUGBY TUNNEL
To promote the capacity of the 11kg LG washing machines, rugby tunnels were changed to resemble big washing
machines. At the beginning players, came out of the washer clean. During the halftime they ran into the washer dirty and
finally returned with clean dresses for the second half time.
Via: http://www.ibelieveinadv.com/2012/10/lg-washing-machine-rugby-tunnel/
Watch on: http://www.youtube.com/watch?v=pBDQLI5UU9Y&feature=player_embedded
20. STIHL LEAF BLOWER
Publicis France created a very simple and elegant print ad for the powerful Stihl Leaf Blower. Clean structure with a clear
message.
Via: http://adsoftheworld.com/media/print/stihl_leaf_blower_airplane_3
21. FRUITY TYPOGRAPHY
„L“ is for Leo, „B“ for Burnett
Via:
http://thehiddenpersuader-english.blogspot.de/2012/03/typefruitography.html
22. ENVELOPES WINDOW CLEANER
A Window Washer company from the Netherlands created envelopes in a very creative and funny design.
Via: http://adsoftheworld.com/media/dm/logchies_junior_window_cleaners_envelopes
23. THE ART OF SLEEP
The sleep art robot from Ibis Hotel transforms sleeping patterns like body temperature, sound and movement into art.
Over 80 sensors send the information directly to the robot who finally paints the pattern on canvas. Result is a
personalized „art of sleep“.
Via: http://www.digitalbuzzblog.com/ibis-hotels-the-sleep-art-robot/
Watch on: http://www.youtube.com/watch?v=5pQnq74JEGw
24. INVISIBLE TOILET
An artist in the U.S. has created an „invisible toilet“ in the middle of a busy street. It has one way mirrored glass, one can
see out but no one can see in.This could be a really cool idea for promos!
http://www.zurmat.com/2012/09/27/invisible-toilet/
25. THE MOST FAMOUS LITTLE VILLAGE IN THE WORLD
Obermutten is a tiny village in Switzerland with only 78 inhabitants but amazing 43.000 facebook fans, which is more
than the fans of the Swiss capital Bern. Fans do not only like the facebook page, they also send personal gifts from all
over the world to Obermutten, exhibited in a museum called „Obermutten International Museum of Friendship“
Via: http://www.adverblog.com/2012/10/03/beyond-the-like-friendship-finds-a-home/
Watch on: http://www.youtube.com/watch?v=T9DG9qE4fIo
26. TRUST YOUR POWER
Patrick Willis, the popular linebacker at San Francisco 49ers has a remarkable story. His way to the pinnacle of NFL
required the ability of unlimited will, power and a steady belief in himself. Duracell proves the importance of the power
inside by telling the story of Patrick Willis in a very emotional way.
Via: http://adsoftheworld.com/media/tv/duracell_trust_your_power
Watch on: http://www.youtube.com/watch?v=KdRrP1Kh9TU
27. TINE JOGHURT: I‘M YOU
Even promoting a rather simple product like yoghurt can have such a nice insight and story.
Via: http://adsoftheworld.com/media/tv/tine_yoghurt_im_you
Watch on: http://www.youtube.com/watch?v=Ce0q7ayCJUU
28. QR CODES MADE OF COBBLESTONES
The idea was to combine one of the oldest Portuguese traditions with one of the most innovative technologies of the
current century. QR codes made of cobblestones provide informative cultural data for tourists visiting Chaido in Portugal.
Really impressive!
Via: http://adsoftheworld.com/media/ambient/av_chiado_turismo_de_portugal_qr_code
Watch on: http://www.youtube.com/watch?v=_uEAfTrCYpk
29. WORD‘S BRAND
They say a picture is worth a thousand words, but sometimes a few words are worth a thousand pictures.
http://thehiddenpersuader-english.blogspot.de/2012/05/words-brand.html
31. FACE-DEALS: FACIAL CHECK-IN
Facedeal is probably one of the best but also scariest social innovationsin tecent times. The cam recognizes faces and
thereby allows people to check-in to certain places. After the check-in users receive specifically tailored offers for the
area they checked-in to.
Via: http://www.digitalbuzzblog.com/facedeals-facial-recognition-activated-deals-on-facebook/
Watch on: http://vimeo.com/47133014#
32. APPLE PROUDLY PRESENTS: IPHONE 5
„The biggest thing to happen to iPhone since iPhone“. That‘s the claim for the newest apple product presented in
September 2012. Optically there‘s not a big difference to the forerunner model, since the big changes are that they made
it thinner, lighter and increased the size of the screen. Moreover, battery life was improved, all actions are much faster
and the new LTE frequency technology is supported.
Check it out at: www.apple.com
33. MYSPACE 2.0
MySpace is back with a completely new redesign. You can already sign up for an invite to the new page. Looking forward
to seeing this page in action! The demo video looks promising.
Via: http://www.adverblog.com/2012/09/24/myspace-back-from-the-dead/
Watch on: http://www.adverblog.com/2012/09/24/myspace-back-from-the-dead/
34. BIG IN JAPAN
Google launches the Nexus 7 tablet in Japan, aiming to take Apple‘s iPad into one of the most lucrative markets in the
world. The Nexus 7‘s 16 gigabyte model, powered by the latest generation of Android software is available to order at
Google Play starting Tuesday and will hit store shelves on Oct 2. Google‘s Android operating system is the mainstay for
many Apple‘s rivals in the lucrative smartphone industry, growing rapidly around the globe.
http://www.zurmat.com/2012/09/25/google-launches-nexus-7-tablet-in-japan/
35. THINNEST IPOD NANO EVER
5.4mm thick and 31 grams with a 240x432 mm multitouch display. Apple has used it for a purpose, and that purpose is to
playback video really well. Add to that an FM tuner which has live pause as a standard feature, meaning you can pick up
where you left off even for live content. For the live pause and your music you need plenty of storage, so Apple of course
included 16 GB !
Via:
http://www.zurmat.com/wp-content/uploads/2012/09/the-new-iPod-nano.jpg
36. PUBLISH OR PERISH
Ad agency Draftcb has won gold at the Cannes PR Lions for an innovative publishing concept, using disappearing ink to
print books that gradually fade away over the course of two months. The Book that can‘t wait to be read..
Via:
http://www.theverge.com/2012/6/27/3120431/draftcb-disappearing-ink-books
37. REFLECTIVE BILLBOARD
This Billboard at the roadside works with reflecting elements, that are visible through the floodlight of cars passing by.
It's a little weird, but I‘m all for it if we see blank billboards during the day. No really, this is great idea !
Check out :
http://www.youtube.com/watch?feature=player_embedded&v=cAKPaDcq0_E#!
38. UNIQUE PRODUCT PACKAGING
The saying 'you eat with your eyes as well' not only applies to the appetizing presentation of food on a plate but to the
colors and pictures your food ist packaged in. Now Neuromarketing is a new field of marketing research that studies
consumers' sensorimotor, cognitive, and affective response to marketing stimuli
Some say neuromarketing is a potentially invasive technology. But the fact that orange juice tastes better from orange
packaging than blue ones is neither a secret nor a harm to people‘s psychology
It‘s obvious that ones eye is a step further and shaping packaging to these really cool examples. Of course only to the
extent where it doesn‘t loose its practical use.
http://www.zurmat.com/2012/07/31/top-20-creative-and-unique-product-packaging-designs/
39. TRICK OR TWEET
Kellogg’s show in their latest marketing effort that using social currency can drive consumer engagement with a new
product. Kellogg’s recently introduced their new range of Special K Cracker Crisps to the market by opening what they
called the “world’s first Tweet Shop”. Visitors to the pop-up store in London can pay for a box of Special K crisps using a
tweet as currency.
Via:
http://wave.wavemetrix.com/content/kellogg-s-special-k-use-social-currency-drive-positive-buzz-new-crisps-00990
http://www.ibtimes.co.uk/articles/387814/20120925/tweet-shop-london-soho-special-k-social.htm
41. BRANDS IGNORING SOCIAL MEDIA RISK LOSING
CUSTOMERS
A new study from UK firm Kiss Public Relations reveals that brands ignoring social media risk losing customers. They
illustrated their findings in an interesting and insightful infographic.
Via: http://www.mediabistro.com/alltwitter/social-business-customers_b28765
View the infographic here: http://www.mediabistro.com/alltwitter/files/2012/09/business-customers-social-media1.png
42. 17 SURVIVAL TIPS FOR FACEBOOK MARKETING
To improve the success of your facebook campaign remember these simple rules that are illustrated in an infographic by
PostRocket.
Via: http://allfacebook.com/postrocket-survival-tips_b101117
43. “IT’S NOT OFFICIAL UNTIL IT’S ON FACEBOOK“
Recent statistics reveal that Facebook knows a lot more than you think. The online education directory WorldWideLearn
gathered all these findings and more from research by Facebook and a number of news outlets to produce the
infographic below. So check it out for the full picture of how much Facebook can reasonably predict about your love life.
http://mashable.com/2012/06/20/facebook-love-secrets/
44. RING A BELL
It’s always interesting to be reminded just how influential mobile phones are, no matter where in the world you live. A new
infographic from Wilson Electronics details the staggering statistics of how many cell phones reside in different regions
and the evolution in how we use them. Check out the site to see the whole infographic...
http://www.zurmat.com/2012/06/16/the-shocking-demographics-of-cell-phone-use-infographic/
45. Released by Planning Department Frankfurt
September 2012
For submission of interesting news, inspiration and comments please
submit to planning@leoburnett.de
