The document proposes a "Simplicity - A Collaborative Innovation Project" at The Press Association (PA) to foster innovation and creativity. It aims to establish a collaborative project team of 6 members from different PA departments. The team will be given time and space weekly to work on generating new ideas. The project seeks to encourage bottom-up structures, cross-departmental collaboration, and diversity of thought to serve as a model for innovation at PA and help formulate a digital strategy. Intangible results are expected to simplify structures and transform PA operations in the mid-long term.

1. Simplicity – A Collaborative Innovation Project at PA Dr Julian Kucklich, MA Media Futures Associate Knowledge Transfer Project University of the Arts London / The Press Association 24 June 2008