This document summarizes topics from a CEO strategies week hosted by CU*Answers. It discusses CU*BASE tools CEOs should be familiar with to understand member data and lead meetings. It also summarizes strategies CU*Answers is pursuing, such as driving membership engagement, understanding service income, networking credit unions, and ensuring favorable contracts. The document concludes by discussing 2007 CU*BASE releases that could inform business plans and changes CEOs should prepare for in 2008, including online banking enhancements and the need for collaborative leadership.

1. CEO School
Where everyone’s a teacher,
and everyone’s a student
CU*Answers
CEO Strategies Week
November 26-30, 2007

2. Today’s Topics
CU*BASE Tools You Should Be Familiar With
– Member Data 2008: What a CEO Should Know
– Leading Meetings 2008: Tools for a CEO
Strategies Where CU*Answers is Actively
Working...Are You?
– Driving the Buzz With Your Membership: Member Reach 2008
– Understanding Service Income 2008
– Networking Credit Unions for Growth
– Working Under the Best Contracts
Wrap-Up
– 2007 Releases: A Goldmine for Your 2008 Business Plan
– Leading Change: What to Be Ready For in 2008
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3. Member Data 2008:
What a CEO Should Know
CU*BASE Tools You Should Be
Familiar With

4. Member Data
What a CEO Should Know
Databases: Places to look for answers about how
your credit union interacts with your members and
staff
More than 20 menu options that might get you
thinking about what you and your teams really know
about your operation
Learn to look for trends, push your team for answers,
and challenge yourself to create a more curious
culture that is at the core of constant innovation
Tip for data junkies:
MNQURY #2
“Search for Files and Fields”
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5. Leading Meetings
Tools for a CEO
The following slides will give you insight into data and
menu options on CU*BASE
They should also get you thinking about how you
could use these features to present to your team,
your Board, and maybe even your members, to give
them a sense of where you are, where you might be
going, and some interesting facts to brainstorm
around
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6. Leading Meetings
Tools for a CEO
Working with internal teams
– Cooperation
– Competition
– Curiosity
Working with credit union Boards
– Demonstrate grasp
– Demonstrate insight for innovation
– Demonstrate accountability
Asking the right questions can
change behavior and results...a
new CEO tickler program
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7. Let’s try this again...
“CEO Tickler” Program
Asking the right questions can lead to change
– Create accountability
– Make sure people know you are interested in what they do
What if every month or two you got a list of questions
you could ask your teams...
Can you give me
three reasons why
Is there an employee
a member would
How many loan in your department
take our new
applications did we that I should
checking account
average per week for consider for leader
over our
the last 12 weeks? of the quarter?
competition?
Which week did we do
Did member email
the best? How many new platinum
address volumes members did we
go up last month? add since January?
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8. Member Data
What a CEO Should Know
Trending Member Money
Loan/Share Trial Balance Review MNMGMT #8
Trial Balance G/L Verification MNGELE #11
MNMGMT #8 >
G/L Average Daily Balance Calculator
F9-ADB Calc
Tip for spreadsheet
junkies: MNGELE #16
“Print CU Financials”
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9. Member Data
What a CEO Should Know
Internal Controls
Trial Balance G/L Verification MNGELE #11
Vault G/L Verification MNGELE #12
Smart Operator: Daily Ops Log MNGELE #9
Statement Audit/Statistical Inquiry Inquiry/Phone
Coming
Soon!
Coming in 2008 for
auditing junkies:
MNAUDT
“Auditing Functions Menu”
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10. Member Data
What a CEO Should Know
Benchmarking Activity
Smart Operator: Daily Ops Log MNGELE #9
Processing Summary Statistics MNMGMT #25
Cash Activity Analysis Inquiry MNHTLA #16
Configuring Delivery Channel/Costs MNMGMA #21
MNLOAN #8 >
Loan App Activity Tracking F17-Activity tracking
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11. Member Data
What a CEO Should Know
Understanding Member Activity
Transaction Count by Delivery Channel MNMGMA #2
Transaction Activity by Branch MNMGMA #3
Money Movement Analysis MNMGMA #18
Teller Activity by Time of Day MNHTLA #1
Teller Activity by Day of the Week MNHTLA #2
Teller Activity by Day of the Month MNHTLA #3
Teller Activity by Transaction Type MNHTLA #4
Smart Operator: Daily Ops Log MNGELE #9
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12. Member Data
What a CEO Should Know
Understanding Member Preferences
Member Transaction Label Analysis MNMGMA #4
Where Your Members Shop MNMGMA #5
Where Your Members Borrow MNMGMA #6
Where Your Members Branch MNMGMA #7
Tip for trending junkies:
Transaction Activity Label
(Inquiry/Phone) – file
MAMBINF
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13. Member Data
What a CEO Should Know
Understanding Your Membership
Channel Activity by Member Age Group MNMGMA #1
Open/Active/Closed Members by Age
MNMGMA #17
Group
Products & Services Per Member MNMGMA #19
Membership Analysis Inquiry MNMRKT #22
Tiered Service Monthly Comparison MNMRKT #25
Slice and dice your membership Coming!
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14. Member Data
What a CEO Should Know
Auditing and Mining the Activity of Members
Sample Checking Account Activity MNMGMA #11
Sample Transaction Activity by Delivery
MNMGMA #12
Channel
Update Dormancy MNUPDA #9
Smart Operator: Daily Ops Log MNGELE #9
Statement Audit/Statistical Inquiry Inquiry/Phone
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15. What are your favorites?
You should have security to access the following:
– MNMGMT (all options) – MNGELE (#9, #11-12)
– MNMGMA (all options) – MNQURY (all options)
– MNHTLA (all options) – MNQRY2 (all options)
– MNMRKT (#16-25) – MNUPDA (#9)
– MNLOAN (#8)
You should have at
least these menus
in your favorites:
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16. Strategies Where
CU*Answers is Actively
Working...Are You?
Driving the Buzz With Your Membership:
Member Reach 2008
Understanding Service Income 2008
Networking Credit Unions for Growth
Working Under the Best Contracts

17. Driving the Buzz With Your Membership
Member Reach 2008
What do recent enhancements to Member Reach
and Member Connect tools mean to your CU?
– Talking Points
– Copying Marketing Tips/Procedures
– ASAP / Exports from CU*BASE Tools
– Online Banking/Email Message Library
– CU*Blitz
– Partners in Practice collaborative marketing/contests
Does the fact that you have no clear ROI analysis for
something keep you from doing what you know to be the
right thing to do? (ROI Paralysis)
Does it “pay” to smile?
Does it pay to create a buzz with your members?
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18. Driving the Buzz With Your Membership
An Organizational Strategy, Not a Face-to-Face Burden
Direct Sales Response
Version 2
Member Connect Activities
Driving the Buzz
A.S.A.P.
Analysis and Opportunity Identification
Direct Sales
with Cross Sales/Information Gathering
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19. Understanding Service Income
Update on What We Kicked Off at Last Year’s Event
Current Service Income Projects
– New Fee Income Analysis inquiry
– Inventory of service income types (there are 18 with built-in fee waivers)
– Standardize fee waiver routines
How far should we take it, and what does the shift
from balance sheet to the transactional business
mean to your credit union strategy?
Working cost of transactions, transaction labels, and
seeing 90+ days of activity...
Tip for marketing junkies:
has it changed anything? Understand
Reward Checking
before you jump
Coming soon:
A relationship with BankVue
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20. Carrot or Stick?
What are you doing to relate
to members looking for a good
deal today?
The person searching for
rewards, the person who
pushes back against the stick
CU*Answers has developed
http://redtape.msnbc.com
reward strategies...no CU has
maximized these to date
We used to joke about behavioral modification fees...do
they still work? Do they inspire a growing audience or just
defeat a shrinking membership?
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21. Networking Credit Unions for Growth
What is multi-corp processing? How can a CEO use
it in thinking about strategy in 2008 and beyond?
– Method 1: Borrow from the Service Bureau concept
(shared branching)
– Method 2: Multi-corporation tools embedded in CU*BASE
(combined member database)
What is the future of multi-corp processing
now that we have working projects?
How do we see options for combining
credit unions?
Coming soon: Privacy 2010
A project focusing on shared
processes with multiple partners
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22. Networking Credit Unions for Growth
Designing Shared Resource Efforts
– How can credit unions use CU*Answers and Xtend
templates to build businesses of their own?
– Coming in 2008: Xtension Call Center and internal auditing
support (AUDIT-LINK)
– Expanding SRS 5300 initiative and ALM processing
From this year’s CEO Collaboration Workshop...
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23. Working Under the Best Contracts
Understanding what vendor consolidation means and
does not mean to a credit union who is paying
attention to the contingencies in changing
relationships with a changing vendor marketplace
– Assignment
– Cancellation clauses
– Anxiety about CU*Answers selling out
As CEOs, what pressures are you under when it comes to
third-party contracts? What can CU*Answers do to make
our contracts a competitive advantage for our CUSO and a
non-issue for you?
23

24. Wrap-Up
2007 Releases:
A Goldmine for Your 2008 Business Plan
Leading Change:
What to Be Ready For in 2008

25. 10 Years of Releases
A Goldmine for Your 2008 Business Plan
New Stuff Just in 2007
– Trackers
– eDocuments Phase 1: eReceipts & Photo ID Capture
– Prime Alliance interface
– Exporting Financial Statements to Excel
– HSAs
– Talking Points library
– Member Connect Message
Library
– Enhancements to Tiered Service
pop-up window (Inquiry/Phone)
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26. Leading Change
What to Be Ready For in 2008
It’s Me 247 Online Banking
– It’s only the beginning; a new engine means a future rich in
possibilities
CU*BASE Platinum
– It’s more than looks and good feelings, it is a must...
can you sell it to your team?
Coming soon: Online Course CNV 101
Leading Change: Conversion Preparation for CU Management
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27. Leading Change
What to Be Ready For in 2008
The value of an active collaborative mindset
– Turning good intentions into competitive advantages for both
your credit union and your career
Other projects to be aware of
– Sunset for Microfiche as of March 31, 2008
– Cisco Router Upgrades
• 90 CUs pre-purchased upgraded routers in anticipation
of April 26 sunset
• 147 routers (approx. $465,000)
Coming soon: Online Course CNV 101
Leading Change: Conversion Preparation for CU Management
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28. The Value of Peers
Past, Present, and Future
Last week I turned 49...and like many leaders of my age, I feel a
little trapped between the skills I learned from the generation
before me, the skills I continue to refine in the present, and the
skills I know I will need in the future
How important is data to your future? How important is
understanding a networked world? How important is it to be
ready to show that you have a grasp in meetings? How
important is it that you are linked in to innovators? Are you
ready to be relevant to tomorrow’s requirements for leadership?
I will work another 15-20 years, and I hope to lead for all of
them...for that dream to come true, I need peers like you to help
me hone my skills – and I hope you see it the same way
Thanks for the day!
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