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Working With the Media: How to Reach the Widest Audience Possible

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Christian Sinclair
Christian Sinclair

A talk given by myself and Paula Spreitzer at the 2007 NHPCO conference.

Gesundheit & MedizinBusiness
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Working With the Media: How to Reach the Widest Audience Possible Christian Sinclair, MD Paula Spreitzer Kansas City Hospice & Palliative Care
Overview ,[object Object],[object Object],[object Object],[object Object]
What are the benefits? ,[object Object],[object Object],[object Object],[object Object]
What are the risks? ,[object Object],[object Object],[object Object]
What is news? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Journalists’ Constraints ,[object Object],[object Object],[object Object],[object Object]
Types of Coverage ,[object Object],[object Object],[object Object],[object Object]
Inverted Pyramid
Examples
 
 
 
 
 
 
 
Media Outlets
Newspapers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Magazines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Radio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.pallimed.org
 
Practical Tips - Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practical Tips - Overview ,[object Object],[object Object],[object Object],[object Object]
Practical Tips for Interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practical Tips for Interviews ,[object Object],[object Object],[object Object],[object Object],[object Object]
Practical Tips for Interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practical Tips - Other ,[object Object],[object Object]
Europe wrestles with child euthanasia
 
Practical Tips – Writing Op-Ed Pieces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practical Tips – Writing Op-Ed Pieces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Professional Journals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object]
Share Your Success Stories! Christian Sinclair, MD [email_address] Paula Spreitzer [email_address]

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Hinweis der Redaktion

  1. Two slides here
  2. Insert picture of release slip after this slide, picture of an inverted pyramid?
  3. Graphic?