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Using the Internet ,[object Object],to market products and services,[object Object]
Using the internet to market products and services 11
Agenda,[object Object],[object Object]
Internet Marketing 1.0 vs 2.0
The Internet Marketing Mix,[object Object]
What is Internet Marketing,[object Object],Limitations,[object Object],[object Object]
Internal capabilities
Intangibility
Security,[object Object]
Show
Promote
Sell
Support,[object Object]
Convenience
Simplicity
Effectiveness
Measurability
Target / relevance,[object Object]
Internet Marketing 1.0 vs 2.0
The Internet Marketing Mix,[object Object]
Internet Marketing 1.0 vs 2.0,[object Object],1.0:  Build the right site…,[object Object],            … get as many links as you can.,[object Object],Banners,[object Object],COMPANY’s,[object Object],WEBSITE:,[object Object],[object Object]
FANCY DESIGN
GOOD USABILITY
REVELANT CONTENTlinks,[object Object],directories,[object Object],affiliate,[object Object]
Internet Marketing 1.0 vs 2.0,[object Object],2.0:  Build the right site, get the links…,[object Object],          … push your content to the users.,[object Object],Banners,[object Object],COMPANY’s,[object Object],WEBSITE:,[object Object],[object Object]
FANCY DESIGN
GOOD USABILITY
REVELANT CONTENTAdwords,[object Object],Directories,[object Object],affiliate,[object Object]
Agenda,[object Object],[object Object]
Internet Marketing 1.0 vs 2.0
The Internet Marketing Mix,[object Object]
eBay
NetFlix
Portal Clix
Destakes,[object Object]
Improving the core product
Mass customization,[object Object]
Improving the core product
Mass customization
Customer driving,[object Object]
Improving the core product
Mass customization
Customer driving

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Using the internet to market products and services 11