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Copyright © 2010, Frost & Sullivan
Table of Contents

1.0       Executive Summary ...................................................................................3
2.0       Introduction ................................................................................................4
3.0       Migrating to Hosted Infrastructure ..............................................................6
              3.1      Current market landscape in India and future potential ..................................... 6
              3.2      Evaluating migration to hosted infrastructure ..................................................... 7
4.0       Conclusion ...............................................................................................14
5.0       Evaluating a Managed Hosted Data Center Provider...............................15
6.0       Case Study: Globarena ............................................................................16
7.0       Appendix ..................................................................................................18
              7.1      Research Methodology..................................................................................... 18
              7.2      Components of TCO and Assumptions............................................................ 18
              7.3      Glossary ........................................................................................................... 21
              7.4      List of Exhibits .................................................................................................. 22




                                This custom publication has been sponsored by CtrlS




Copyright © 2010, Frost & Sullivan
1.0 Executive Summary
With the ever-evolving globally competitive business environment being
addressed by technology transformation, the need for an in-depth assessment of
technology before its acceptance and adoption is gaining importance. As data
proves to be critical for businesses today leading to increasing number of data
centers with various data center deployment options available to choose from,
this whitepaper attempts to understand the underlying drivers for the gaining
popularity of one model over another. With both qualitative and quantitative
benefits evaluated through a Total Cost of Ownership (TCO) framework, this
research aims to serve as an important tool for small and medium business
(SMB) stakeholders for comprehensive assessment of an SMB data center
infrastructure.

Based on a realistic approach to analyzing the business value of the hosted IT
infrastructure environment, we believe that SMBs will adopt managed hosting as
a preferred data center deployment option to gain the following benefits:

     •    Significant cost savings over a 3 year TCO period, potentially in excess of
          26 percent over an in-house deployment

     •    Maximized infrastructure utilization and minimized over provisioning

     •    Retained control over IT infrastructure

     •    Increased reliability and reduced risk

     •    Enhanced business competitiveness by improved focus on core business

However, quite often, the success of a deployment model strongly depends on
the service provider selection. Hence, this whitepaper dives deep with an
objective to not only furnish information that is required for evaluating a data
center deployment but also provides a service provider selection checklist to help
increase your corporate profitability and success. Parameters such as availability
of robust technology infrastructure, redundancy and resilience, on site security,
and guaranteed Service Level Agreements (SLAs) along with round the clock
availability of skilled technical staff play a critical role in the selection of a
competent service provider.




© 2010 Frost & Sullivan                 www.frost.com                                   3
2.0 Introduction
With data emerging as the biggest asset for organizations, the need and
importance of data centers today cannot be debated. The term data center is
nothing but a facility used to house computing, network and storage equipment.
Data centers can range from a small facility (also called a server room) in some
enterprises to massive-scale infrastructure for enterprises with huge computing
requirements. But in the present day, the increasingly demanding customer
needs, new applications, and advanced infrastructure options and compelling
organizations to rapidly outgrow their existing data centers.

Furthermore, considering the need to maintain business stability and
competitiveness with fewer resources and lower budgets, today CIOs face
constant pressure to increase their data center capacity and performance. This
scenario is forcing organizations to carefully examine various data center scaling
options and direct areas of investments that will provide highest returns.
Moreover, internal factors that include a combination of a workable level of
availability and security, scalability, and the level of IT expertise available to
maintain the IT infrastructure are also determining an organization’s data center
deployment.

As a result, CIOs are constantly faced with challenging decisions, as to whether
to

     •    Upgrade existing computing infrastructure with more powerful servers and
          software or lease infrastructure from hosting providers?

     •    Build a new data center or lease space in one or more co-location
          centers?

     •    Opt for Self Managed or Service Provider Managed? and so on

Quite often, organizations conclude that the possibility of obtaining benefits of an
efficient data center only lies with a self-owned and operated approach along
with an internal strategy addressing issues related to compliance, consolidation,
and security, including business continuity. But little do they know that such
uninformative conclusions can not only hinder the adoption of latest IT innovation
but also result in higher financial implications in the long run. While an in-house
data center infrastructure provides SMBs with a sense of comfort and security in
managing their IT infrastructure, a hosting deployment provides enhanced
flexibility, ease of scalability, and technical expertise. Furthermore, merely



Copyright © 2010, Frost & Sullivan
outsourcing data center requirements to a third party does not complete the task
in entirety; the selection of a competent service provider is likely to help
materialize the targeted benefits.

This whitepaper not only attempts to evaluate the benefits of an In-house versus
Managed Hosting Infrastructure Deployment model through a TCO, framework
but also showcases the future of the data center market in India.




© 2010 Frost & Sullivan            www.frost.com                                   5
3.0 Migrating to Hosted Infrastructure
3.1             Current market landscape in India and future potential
A hosting service provider provides a physical space in which customers can
host their data center equipment (for example, servers, switches, network
equipment). The service provider is responsible for heating and cooling, power
(primary and backup sources), physical security, and network access, and
security. Over the years, hosting service providers have evolved to provide
value-added services including remote equipment monitoring and maintenance,
network management tools, disaster recovery, managed hosting, and more
recently, cloud services.

                       Chart 3.1: Indian Data Center Market Growth Forecast (CY2009 – CY2012)

                               4                                                                            100%
       Raised Floor Space




                              3.5




                                                                                                                      Growth Rate (in %)
        (sq ft. in million)




                                                                                                            80%
                                3
                              2.5                                                                           60%
                               2
                              1.5                                                                           40%
                                1
                                                                                                            20%
                              0.5
                               0                                                                            0%

                                    2008      2009        2010              2011              2012

                  Third Party       0.6         1          1.4               1.8               2.3
                  Captive           1.6        2.1         3.1               3.5               3.9
                  Thrid Party                 66.7%       40.0%            28.6%              27.8%
                  Captive                     31.3%       47.6%            12.9%              11.4%

                                                                  Note: All figures are rounded off to the nearest decimal
                                                                                              Source: Frost & Sullivan


The overall data center space in India is expected to grow at a CAGR of 28.5
percent from 2,246,000 sq. ft. in 2008 to 6,132,701 sq. ft. in 2012. Third party
data centers are expected to grow at a rate of 37.4 percent, which is 150 percent
faster than captive data centers, indicating an increasing adoption of third party
data centers by businesses.

During budget allocation, the IT departments receive a greater scrutiny than
other departments, because an estimated 3-6 percent of a company’s overall
operating expense budget is allocated towards IT. As a result, CIOs are exploring



Copyright © 2010, Frost & Sullivan
opportunities of consolidating their existing data centers to make them agile and
increase utilization as well as outsourcing their infrastructure requirements to
third party data centers.

In line with increasing network computing and storage requirements of
organizations, the data center market in India is undergoing transformation as
organizations are shifting their infrastructure from owned facilities or captive data
centers to third party hosted facilities.




© 2010 Frost & Sullivan              www.frost.com                                      7
3.2       Evaluating migration to hosted infrastructure
Today, IT is being increasingly accepted and adopted as an enabler rather than a
facilitator. Therefore, IT is fast becoming an integral part of an organization’s
business operations, enabling organizations to achieve operational efficiency,
customer satisfaction, as well as remain competitive in the market. This changing
role of IT in an organization requires it to be highly available and reliable. Various
factors are driving the adoption of a managed hosted infrastructure environment.
While it is evident that hosted infrastructure reduces management complexity,
achieves rapid scalability, and provides flexibility to SMBs, it also becomes
important to ascertain the financial implications that the various data center
deployment options have on the bottom line.

For a comprehensive evaluation, organizations should aim to amass and analyze
both qualitative and quantitative data points. Frost & Sullivan believes that a TCO
exercise could serve as a constructive tool for key decision makers to evaluate
and analyze the merits and demerits of an in-house data center as against the
hosted infrastructure model. A TCO evaluation is a comprehensive depiction of
all cost components involved in building and maintaining an operational data
center over a period of time. Hence, in order to provide a clear indication and
roadmap for SMBs to determine both qualitative and quantitative business
benefits measurable for future planning, we have estimated the TCO of a SMB
based on a standard configuration for a 2-server data closet. Table 3-1 lists the
expected TCO associated with the listed components of an in-house installation
and the equivalent TCO for a hosted option. (For a more complete explanation of
the assumptions behind the In-house model, please refer to Appendix).

The following highlight the direct and indirect benefits of migrating to a hosted
infrastructure:

SMBs can significantly cut IT costs with over 26 percent savings

Typical costs associated with data centers include capital outlay on the
computing and physical infrastructure as well as operational expenditure on
electricity, personnel, internet connectivity, etc.




Copyright © 2010, Frost & Sullivan
Table 3-1: Three Year Total Cost of Ownership Analysis of In-House versus Managed
Hosting

                                                                                 In-House                Managed
 Cost Components
                                                                              Infrastructure             Hosting
                                                                                    In INR                 In INR
 CAPITAL EXPENDITURE COMPONENTS
 Computing Infrastructure
    2 quad-core servers, 6GB RAM, 2 x 250 GB Hard Disk
    Drive; 1 Router with integrated switch; Redundant Online
                                                                                   612,144                Included
    UPS (2 KVA, 4 hour backup); Equipment cabinet; Open
    Source Licenses (OS + Database); Maintenance on
    hardware components
 Security Infrastructure
    UTM (includes Intrusion Detection- Prevention System &
    Gateway antivirus, Content filtering , Graphical reporting ,                    46,510                Included
    Antispyware; Maintenance of Security components
    included in warranty
 Primary Infrastructure
    Comfort AC / Electrical Cabling / Passive Network Cabling
    / UPS Room / Hand Held FM 200 Extinguisher / Fire                              180,000                Included
    Alarm/ Access Control Biometric and Proximity Reader/
    PC for BMS Software
 Setup Costs                                                                      Included                Included
 TOTAL CAPITAL EXPENDITURE                                                         838,654                     0


 OPERATIONAL EXPENDITURE COMPONENTS
 Subscription Costs                                                                   N/A                1,512,000
 Dedicated Internet Access
   Dedicated Broadband Internet access of 2 Mbps for                               207,315                103,658
   primary and backup
 Rental
                                                                                    43,200                Included
   Apportioned for single rack space, operations space
 Facility Maintenance
   Facility Maintenance Services for the UPS, Electricals,                         128,000                Included
   Passive Cabling and Physical Security24 x 7
 Power
   Primary power for servers, security gateway, and                                597,233                Included
   datacenter network routers, air conditioning, and lighting
 Personnel
   Network engineer operating in single shift, 40 percent                          397,200                Included
   utilization for data center
 TOTAL OPERATING EXPENDITURE                                                     1,372,948               1,615,658


 TOTAL COST of OWNERSHIP                                                         2,211,602               1,615,658


 COST SAVINGS THROUGH MANAGED HOSTING (%)                                              26.95 percent1
                                1
                                The savings percentage is subject to change depending on the scale of infrastructure set-up
                                            Note: All figures are in Rupees and are rounded off; the base year is 2009.
                                                                                               Source: Frost & Sullivan

© 2010 Frost & Sullivan                        www.frost.com                                                                  9
The primary research and TCO analysis revealed the following quantitative and
qualitative benefits of migrating to a hosted infrastructure model:

Quantitative Assessment of the benefits of Managed Hosting

The evaluation of the in-house versus the hosted infrastructure models has
displayed significant cost savings of 26.95 percent1 in favor of managed hosted
deployment for SMBs. These benefits are realized on the capital and operating
expenses as well as soft costs such as management flexibility and availability.

     Absence of upfront capital investment

     With considerable investment required for a self-owned data center, an in-
     house deployment can be quite an expensive affair as it calls for the need to
     shell out capital for premise-based equipment and installation services. Unlike
     the in-house model, a substantial percentage of savings in a hosted
     deployment can be attributed to the absence of upfront capital expenditure
     required in purchasing computing infrastructure comprising servers, switches,
     and routers. Besides being economical, the subscription model offered by the
     hosted service provider is easier to predict and manage, affording simplified
     financial reporting.

     Reduced resource management costs

     High level of expertise is required to manage data centers as computing,
     storage and networking technologies are rapidly changing. The costs of
     hiring, training, and retaining in-house personnel contribute not only to
     significant costs for an SMB, but also serve as challenges where IT is not a
     part of its core business. However, under a hosted infrastructure model, the
     hosting service provider has experienced and trained personnel who are
     either solely responsible for a particular customer or time shared across
     multiple customers, based on service level agreements. Further, with key
     result areas and salary of technical staff directly linked to the service rating
     given by customers, quality of service is the parameter that is given utmost
     importance. The hosted model thereby enables SMBs to increase utilization
     and effectiveness of their investments in personnel, which otherwise would
     have been considered a sunk cost. Moreover, the need for 24x7 availability of
     on-site staff and certified, trained, and experienced technical experts’ acts as
     an added advantage.



    1
     The savings percentage is subject to change depending on the scale of infrastructure set-up
Copyright © 2010, Frost & Sullivan
Qualitative Assessment of the benefits of Managed Hosting:

Besides the above financial analysis, qualitative parameters play an equal role in
evaluating a hosted IT infrastructure.

     Low cost of disruptions

     The cost of disruptions cannot be ignored as it affects the organization at both
     the brand and financial levels. In a hosted infrastructure model, based on tier
     classification of the data center service provider, the service provider
     guarantees equipment availability. With redundant power supplies, network
     facilities as well as experienced support personnel available round the clock,
     the service provider is able to guarantee service levels, which are difficult to
     achieve through an in-house data center. Furthermore, the quality of service
     is secured since any non-compliance of the SLA or lapse in service below the
     minimum level could result in financial penalties against the service provider
     including termination of contract.

     Reduced management responsibility

     SMBs rarely have spare capacity to meet every requirement and dedicated
     staff for end-to-end management of their IT infrastructure. A hosted model
     provides IT managers with the flexibility to manage their core business
     applications while outsourcing the peripheral requirements to service
     providers who can leverage on their expertise and economies of scale to
     provide a robust IT infrastructure.

     Table 3-2: Managed Hosting: Ownership and management responsibility

                                                                           Service
      Parameter                                                SMB
                                                                           Provider
      Facilities, primary infrastructure
      Computing equipment
      Security equipment
      Network facilities, internet bandwidth
      Equipment management
      Application management
                                                                     Source: Frost & Sullivan




© 2010 Frost & Sullivan                        www.frost.com                                    11
Minimize over-provisioning, under-utilization

     Traditionally, the norm for businesses is to build and maintain multiple fully-
     staffed data centers. With the computing requirements of organizations
     growing exponentially, the physical infrastructure and administrative staff
     required to support the computing infrastructure are also expected to also
     grow. Typical data centers take about 2-3 years to move from planning to
     actual implementation. Additionally, the physical infrastructure will need to be
     over-provisioned in anticipation of future growth, thereby causing
     underutilized infrastructures. By outsourcing their infrastructure to a hosting
     service provider, SMBs will have the flexibility to scale both their physical and
     computing infrastructure with changing business requirements, without being
     responsible for increasing the data center footprint. In addition, expenditure is
     aligned to actual consumption of the SMB, thereby avoiding over provisioning
     and under utilization.

     Retained control over IT

     Many businesses are skeptical about the control rendered in a managed
     hosting environment, simply because of the belief that an in-house and an on-
     site proximity to IT infrastructure would place greater control in their hands.
     However, what organizations fail to understand is that the premise of the
     hosted deployment model lies in supplying, monitoring, and managing only
     the platform over which the applications operate, thereby retaining the control
     of application with the organization itself. Therefore, with no direct implication
     of a data center’s physical location on control, this myth does more damage
     than playing an instrumental role for a healthy analysis.

     Increased reliability and reduced risk

     There is a tendency for organizations to become complacent because of the
     absence of exposure to any major outrage. While it is impossible to eliminate
     business risk, the level of probability is further reduced when third party
     expertise comes into play. With scale of operations and years of experience
     in the business brought to the table, hosted service providers strive to provide
     the best of class services and viability. Provision for state-of-the-art
     infrastructure and high uptime through SLAs enable SMBs to operate from
     reliable third party data centers. With Tier IV* data centers (* please refer to
     glossary) available in India today, SMBs can be ensured highest levels of
     performance for mission-critical IT systems with 99.995 percent guaranteed
     uptime, which is difficult to match with a in-house deployment. Also, since it’s


Copyright © 2010, Frost & Sullivan
relatively easy for SMBs to switch providers, hosted service providers have a
     vested interest in ensuring that services offered meet their customers’ needs.

     Improved competitiveness by focusing on core business

     The use of IT as a business critical function mandates adequate planning,
     execution, and maintenance of the organization’s IT infrastructure. Significant
     effort is spent in order to manage end-to-end IT infrastructure, including
     server uptime/availability, hardware, software, facilities upgrade, power
     disruptions, equipment failure, and so on. It is also important to note the
     implications of downtime; its attached costs, including managing and adhering
     to SLAs can also be quite a challenging task. The adoption of a hosted model
     relieves an SMB from day-to-day operations of IT infrastructure, thereby
     enabling SMBs to redirect their attention to core business activities, resulting
     in improving competitiveness.

     Faster time to market

     In the current technological environment, it is difficult to deny the important
     role of IT in improving time to market and its criticality for most businesses.
     With growing data center needs, hosted service providers have the capability
     of provisioning additional computing requirements to supplement existing
     capacity; allowing improved time to market by eliminating the need to procure
     hardware along with the time spent on installation, configuration, and
     integration.

     Single vendor interface

     A number of experienced and trained personnel are responsible for
     installation, deployment, and management of a hosted infrastructure solution.
     Consequently, time spent by the organization on tasks such as identifying
     various products and vendors, understanding the pros and cons of competing
     products and vendors, purchasing, deploying, as well as managing vendors of
     various infrastructure components is minimized.




© 2010 Frost & Sullivan               www.frost.com                                     13
4.0 Conclusion
In an IT infrastructure, technology changes are constant. Obsolescence of
technology is rampant and it does not take long for one to realize the need to
upgrade existing infrastructure. With growing business and customer
requirements, organizations feel constant pressure to keep abreast with the
latest technology, which in turn demands continuous search and investments for
the optimum technology to suit organizations’ needs. Moreover, with product
warranties restricted to a limited period, SMBs may need to incur additional costs
to maintain and run any legacy architecture in their data centers, in addition to
incurring higher disposal costs.

Traditionally, organizations have been outsourcing critical components of their
computing infrastructure such as application development, application
management, etc. while being independently involved in the provisioning and
management of the physical infrastructure, which is one of the most basic
components of the organizations’ infrastructure. It is evident from this Frost &
Sullivan research that a physical infrastructure outsourcing model can offer
significant cost savings as well as flexibility for organizations to leverage the
service provider’s expertise and achieve scalability.

Hence, it becomes imperative for SMBs to determine the better option: investing
time, money, and effort into building and managing the data centers in-house or
rather entrust end-to-end manageability to third party vendors and focus on
leveraging existing expertise on core competencies.




Copyright © 2010, Frost & Sullivan
5.0 Evaluating a Managed Hosted Data Center Provider
Post the decision to adopt a hosted infrastructure environment, the next
significant decision-making stage should encompass the choice of the right and
most suitable hosting service provider. Picture an organization that is forced to
incur high switching costs as it later discovers that current service provider does
not provide services required in the near future. Hence, it becomes crucial to
carefully evaluate the complete plethora of services rendered by the provider for
not only current and immediate requirements but also all possible future needs.
Therefore, often the success or failure of an organization is dependent on the
choice of a service provider.

The following vendor selection framework outlining the essential parameters or
attributes serves as a tool to analyze and determine the most appropriate vendor.

Chart 5.1: Essential attributes of a Managed Hosting Data Center Service Provider


                          Modern, state of the art data center with the best-of-breed technology
       Technology            solutions to provide a competitive edge. Robust infrastructure
      Infrastructure        including high bandwidth access links, branded hardware,
                                              air-conditioning units, etc.

                          Availability of core security services and other appliances such as
                                firewalls. And intrusion prevention, SSL accelerators or
    On-site Security
                            authentication systems. 24x7 physical security including onsite
                                  security staff, electronic scanners, and video cameras

                           N+1 data center facility to provide redundancy with robust disaster
     Redundancy &            recovery mechanisms. Primary backup solutions for all critical
       Resilience           components (power, fire suppression, etc.) + secondary backup
                                          in case of a primary backup failure

                              Higher support means less cost and higher efficiency.
   Technical Support        24x7availability of technical staff via online chat, email, and
      & Expertise                 phone to get questions answered in real-time


                          Any downtime can result in lost corporate productivity. SLAs for
       Guaranteed              maintaining quality of service to guarantee power service,
        Uptime              temperature stability, and network uptime. Fault tolerant Tier IV
                                 standard datacenter can guarantee 99.995% uptime

                                                                                Source: Frost & Sullivan




© 2010 Frost & Sullivan                   www.frost.com                                                    15
6.0 Case Study: Globarena
    Achieving Efficiencies through Managed Hosting
Company profile:

Globarena provides learning in educational institutions, corporate offices, and for
individuals through world-class educational programs, e-learning courseware,
and leading-edge learning facilitation systems. The company offers quality
learning solutions by using state-of-the-art technology and has industry specific
solutions such as employability tests, faculty enablement programs, mentoring
programs, and workshops. The flagship product, Globarena E-Mentoring System
(GEMS), facilitates learners’ acquisition of skills that help them progress towards
successful careers, employment, self-employment, or higher education.

Business requirements:

Services offered by Globarena are technology-enabled, and therefore, availability
of the technology components is a critical operational factor. Globarena required
robust systems and service levels, which would facilitate:

          Lower capital expenditure

          24 x 7 availability

          Implementation expertise and management support

          Physical and network security to minimize downtime due to security
          disruptions

          Ease of scalability

CtrlS Solution:

Globarena adopted the managed hosting solution offered by CtrlS, which has
experience in providing robust, high-performance, mission-critical solutions
through its Tier IV data centers located in Hyderabad. The engagement included
round-the-clock helpdesk support as well as monitoring and management to
ensure a high-availability, high-performance infrastructure environment. In
addition, CtrlS offered remote monitoring and management control to Globarena
through which the company could manage its proprietary applications.




Copyright © 2010, Frost & Sullivan
Benefits:

Globarena is now able to focus on its core business proposition of providing
advanced learning solutions and not be concerned about the robustness, uptime,
security, and maintenance, which is handled by its managed hosting partner,
CtrlS. Added advantage includes the cash flow, which is well managed due to the
flexibility provided by the subscription-based deployment model.




© 2010 Frost & Sullivan           www.frost.com                                   17
7.0 Appendix
7.1       Research Methodology
This research paper evaluates the benefits of a managed hosting solution as
compared to an in-house infrastructure scenario. Unlike an in-house model,
Managed hosting allows a SMB to choose hardware, operating system, and
software, which is procured, deployed, hosted, and managed by the hosting
service provider. The hosting service provider provides remote monitoring tools
through which organizations can monitor and track the availability of
infrastructure resources. The deployment and management of business
applications remains under the purview of the organization.

Frost & Sullivan developed a conceptual framework to capture the various cost
components of building and maintaining a data center. A discussion guide was
developed in accordance with the TCO framework to collect all relevant
quantitative and qualitative data for analysis.

In-depth interviews were conducted with key decision makers of SMBs (with less
than 500 employees) consisting of senior IT professionals: CIO, CTO, Head of
Information Technology, and Head of administration/facilities.

The cost inputs for calendar year 2009 (January-December) were gathered from
interviews and a 3-year period has been considered for TCO analysis, based on
a standard depreciation period used for equipment.

7.2       Components of TCO and Assumptions
Frost & Sullivan believes that a comprehensive TCO analysis should measure all
costs, direct and indirect, relevant to the lifecycle of a data center, including those
relevant to the successful operation of an organization’s data center.

An organization’s data centers require a special physical environment to operate
in – optimum power, equipment cooling, cabling among equipment, racks to host
equipment, and physical and network security. Air conditioners control
temperature and humidity in the data center. To cater to disruptions in power, an
uninterrupted power system must be installed. Based on the criticality of data
hosted by the organization, physical security through access control and video
surveillance as well as protection from natural hazards like fire are essential
primary infrastructure components for a data center. The primary infrastructure
must be designed for the appropriate amount of redundancy, based on the data
availability requirements of the organization.


Copyright © 2010, Frost & Sullivan
Data centers host networking, computing, and storage equipment that handle the
operational data of the organization. Networking components such as routers
and switches transport traffic within the organization and the outside world while
servers, storage media, and tape backup devices are used to host and run
applications such as ERP, CRM, and other customized applications. To achieve
an always-on, non-congested access to an organization’s infrastructure, data
centers deploy redundant and high bandwidth access links for primary and
backup connectivity.

The need for efficiency and business continuity with zero downtime requires
routine maintenance of the IT infrastructure. Data centers demand regular
administrative supervision and management, including handling system setup,
backup, upgrades, security, and other routine functions on site to ensure
continuous up-time and functioning. Every data center requires enhancements to
the physical plant after its initial installation. Costs for such upgrades include
labor and materials for network cabling and internal wiring, additional electrical
circuits, and air cooling units to support additional equipment, including vent
installation.

Summing up, the components for a TCO calculation for a data center should
encompass the following major cost components:

          Capital Expenditure

          Operating Expenditure

Chart 7.1: Total Cost of Ownership Model



                          •     Hardware (Servers, Management PCs, Storage, Switches/ Routers)
          Capital         •     Software Licenses (Server + PC OS)
        Expenditure       •     Security (Firewall/Anti-virus/IDS/IPS/SSL VPN, etc.)
                          •     Primary Infrastructure (Power, Cooling, physical security, etc.)



                          •     Dedicated Internet access
         Operating        •     Electricity for equipment and cooling
        Expenditure       •     Personnel
                          •     Facility upgrades

                                                                         Source: Frost & Sullivan




© 2010 Frost & Sullivan                    www.frost.com                                            19
The following assumptions were made for the cost components based on primary
interviews:

•    As hardware equipment such as servers, storage, and so on come with a
     basic 3-5 year warranty, hardware maintenance is covered in the contract.

•    Any additional requirement for maintenance is assumed to be taken care of
     in-house.

•    Operating system licenses for server and management console are assumed
     as OEM versions and therefore included in the bundled costs for the
     hardware.

•    Application costs, irrespective of whether the infrastructure is in-house or
     hosted, are excluded from TCO calculations.

•    Frost & Sullivan research showcases significant traction of the Unified Threat
     Management (UTM) solutions in the SME segment and therefore UTM
     appliances have been assumed.

•    Often the IT administrator of the company has the responsibility of handling
     the data center as well. It is assumed that 40 percent of the IT administrator’s
     time is utilized for data center activities.

Associated staffing costs, such as recruiting, supervision, and training have been
excluded from the calculations.




Copyright © 2010, Frost & Sullivan
7.3       Glossary
Tier Classification System

The Uptime Institute created the Tier Classification System, widely accepted as
the de facto industry standard, to provide a consistent means to compare
typically unique, customized facilities to each other from the perspective of
expected site infrastructure availability, or uptime. The Tier Classification System
is a benchmarking system to effectively evaluate data center infrastructure in
terms of business requirements for uptime.

Table 7-1: Uptime Institute Tier Classification System

 Tier Level                                    Data center requirements
                          •   A single, non-redundant distribution path serving IT equipment
 Tier 1
                          •   Non-redundant capacity components
                          •   All Tier 1 requirements
 Tier 2
                          •   Redundant capacity components
                          •   All Tier 1 and 2 requirements
                          •   Multiple independent distribution paths serving IT equipment
                          •   Generally, only one distribution path serves equipment at any given
 Tier 3
                              time
                          •   All IT equipment is dual-powered and fully compatible within the
                              topology of a site’s architecture

                          •   All Tier 1, 2 and 3 requirements
                          •   The facility is fully fault-tolerant, through electrical, storage and
 Tier 4                       distribution networks
                          •   All cooling equipment is independently dual-powered, including
                              chillers and heating, ventilation, and air conditioning systems



About Uptime Institute

Founded in 1993, the Uptime Institute provides education, publications,
consulting, certifications, conferences and seminars, independent research, and
thought leadership for the enterprise data center industry and for data center
professionals. The Institute pioneered the creation and facilitation of end-user
knowledge communities to improve reliability and uninterruptible availability
uptime in data center facilities and Information Technology organizations.




© 2010 Frost & Sullivan                        www.frost.com                                          21
7.4       List of Exhibits
Chart 3.1            Indian Data Center Market Growth Forecast (CY2009 – CY2012)

Table 3-1            Three Year Total Cost of Ownership Analysis of In-House versus
                     Managed Hosting

Table 3-2            Managed Hosting: Ownership and management responsibility

Chart 5.1            Essential attributes of a Managed Hosting Data Center Service
                     Provider

Chart 7.1            Total Cost of Ownership Model

Table 7-1            Uptime Institute Tier Classification System




Copyright © 2010, Frost & Sullivan
July 2010
© 2010 Frost & Sullivan
Frost & Sullivan takes no responsibility for incorrect
information supplied to us by manufacturers or
users. Quantitative market information is based
primarily on interviews and therefore, is subject to
fluctuation.
Frost & Sullivan Research Services are limited
publications containing valuable market information
provided to a select group of customers in response
to consulting and/or research contracts.

For information regarding permission, write:
Frost & Sullivan
            th
Tower VI, 4 Floor,
Solitaire Corporate Park,
Chakala, Andheri (East)
Mumbai: 400093
Tel: +91-22-40013400; Fax: +91-022-28324713
www.frost.com




                                This custom publication has been sponsored by CtrlS

© 2010 Frost & Sullivan                          www.frost.com                        23

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IT Infrastructure Outsourcing Benefits Demystified

  • 1. Copyright © 2010, Frost & Sullivan
  • 2. Table of Contents 1.0 Executive Summary ...................................................................................3 2.0 Introduction ................................................................................................4 3.0 Migrating to Hosted Infrastructure ..............................................................6 3.1 Current market landscape in India and future potential ..................................... 6 3.2 Evaluating migration to hosted infrastructure ..................................................... 7 4.0 Conclusion ...............................................................................................14 5.0 Evaluating a Managed Hosted Data Center Provider...............................15 6.0 Case Study: Globarena ............................................................................16 7.0 Appendix ..................................................................................................18 7.1 Research Methodology..................................................................................... 18 7.2 Components of TCO and Assumptions............................................................ 18 7.3 Glossary ........................................................................................................... 21 7.4 List of Exhibits .................................................................................................. 22 This custom publication has been sponsored by CtrlS Copyright © 2010, Frost & Sullivan
  • 3. 1.0 Executive Summary With the ever-evolving globally competitive business environment being addressed by technology transformation, the need for an in-depth assessment of technology before its acceptance and adoption is gaining importance. As data proves to be critical for businesses today leading to increasing number of data centers with various data center deployment options available to choose from, this whitepaper attempts to understand the underlying drivers for the gaining popularity of one model over another. With both qualitative and quantitative benefits evaluated through a Total Cost of Ownership (TCO) framework, this research aims to serve as an important tool for small and medium business (SMB) stakeholders for comprehensive assessment of an SMB data center infrastructure. Based on a realistic approach to analyzing the business value of the hosted IT infrastructure environment, we believe that SMBs will adopt managed hosting as a preferred data center deployment option to gain the following benefits: • Significant cost savings over a 3 year TCO period, potentially in excess of 26 percent over an in-house deployment • Maximized infrastructure utilization and minimized over provisioning • Retained control over IT infrastructure • Increased reliability and reduced risk • Enhanced business competitiveness by improved focus on core business However, quite often, the success of a deployment model strongly depends on the service provider selection. Hence, this whitepaper dives deep with an objective to not only furnish information that is required for evaluating a data center deployment but also provides a service provider selection checklist to help increase your corporate profitability and success. Parameters such as availability of robust technology infrastructure, redundancy and resilience, on site security, and guaranteed Service Level Agreements (SLAs) along with round the clock availability of skilled technical staff play a critical role in the selection of a competent service provider. © 2010 Frost & Sullivan www.frost.com 3
  • 4. 2.0 Introduction With data emerging as the biggest asset for organizations, the need and importance of data centers today cannot be debated. The term data center is nothing but a facility used to house computing, network and storage equipment. Data centers can range from a small facility (also called a server room) in some enterprises to massive-scale infrastructure for enterprises with huge computing requirements. But in the present day, the increasingly demanding customer needs, new applications, and advanced infrastructure options and compelling organizations to rapidly outgrow their existing data centers. Furthermore, considering the need to maintain business stability and competitiveness with fewer resources and lower budgets, today CIOs face constant pressure to increase their data center capacity and performance. This scenario is forcing organizations to carefully examine various data center scaling options and direct areas of investments that will provide highest returns. Moreover, internal factors that include a combination of a workable level of availability and security, scalability, and the level of IT expertise available to maintain the IT infrastructure are also determining an organization’s data center deployment. As a result, CIOs are constantly faced with challenging decisions, as to whether to • Upgrade existing computing infrastructure with more powerful servers and software or lease infrastructure from hosting providers? • Build a new data center or lease space in one or more co-location centers? • Opt for Self Managed or Service Provider Managed? and so on Quite often, organizations conclude that the possibility of obtaining benefits of an efficient data center only lies with a self-owned and operated approach along with an internal strategy addressing issues related to compliance, consolidation, and security, including business continuity. But little do they know that such uninformative conclusions can not only hinder the adoption of latest IT innovation but also result in higher financial implications in the long run. While an in-house data center infrastructure provides SMBs with a sense of comfort and security in managing their IT infrastructure, a hosting deployment provides enhanced flexibility, ease of scalability, and technical expertise. Furthermore, merely Copyright © 2010, Frost & Sullivan
  • 5. outsourcing data center requirements to a third party does not complete the task in entirety; the selection of a competent service provider is likely to help materialize the targeted benefits. This whitepaper not only attempts to evaluate the benefits of an In-house versus Managed Hosting Infrastructure Deployment model through a TCO, framework but also showcases the future of the data center market in India. © 2010 Frost & Sullivan www.frost.com 5
  • 6. 3.0 Migrating to Hosted Infrastructure 3.1 Current market landscape in India and future potential A hosting service provider provides a physical space in which customers can host their data center equipment (for example, servers, switches, network equipment). The service provider is responsible for heating and cooling, power (primary and backup sources), physical security, and network access, and security. Over the years, hosting service providers have evolved to provide value-added services including remote equipment monitoring and maintenance, network management tools, disaster recovery, managed hosting, and more recently, cloud services. Chart 3.1: Indian Data Center Market Growth Forecast (CY2009 – CY2012) 4 100% Raised Floor Space 3.5 Growth Rate (in %) (sq ft. in million) 80% 3 2.5 60% 2 1.5 40% 1 20% 0.5 0 0% 2008 2009 2010 2011 2012 Third Party 0.6 1 1.4 1.8 2.3 Captive 1.6 2.1 3.1 3.5 3.9 Thrid Party 66.7% 40.0% 28.6% 27.8% Captive 31.3% 47.6% 12.9% 11.4% Note: All figures are rounded off to the nearest decimal Source: Frost & Sullivan The overall data center space in India is expected to grow at a CAGR of 28.5 percent from 2,246,000 sq. ft. in 2008 to 6,132,701 sq. ft. in 2012. Third party data centers are expected to grow at a rate of 37.4 percent, which is 150 percent faster than captive data centers, indicating an increasing adoption of third party data centers by businesses. During budget allocation, the IT departments receive a greater scrutiny than other departments, because an estimated 3-6 percent of a company’s overall operating expense budget is allocated towards IT. As a result, CIOs are exploring Copyright © 2010, Frost & Sullivan
  • 7. opportunities of consolidating their existing data centers to make them agile and increase utilization as well as outsourcing their infrastructure requirements to third party data centers. In line with increasing network computing and storage requirements of organizations, the data center market in India is undergoing transformation as organizations are shifting their infrastructure from owned facilities or captive data centers to third party hosted facilities. © 2010 Frost & Sullivan www.frost.com 7
  • 8. 3.2 Evaluating migration to hosted infrastructure Today, IT is being increasingly accepted and adopted as an enabler rather than a facilitator. Therefore, IT is fast becoming an integral part of an organization’s business operations, enabling organizations to achieve operational efficiency, customer satisfaction, as well as remain competitive in the market. This changing role of IT in an organization requires it to be highly available and reliable. Various factors are driving the adoption of a managed hosted infrastructure environment. While it is evident that hosted infrastructure reduces management complexity, achieves rapid scalability, and provides flexibility to SMBs, it also becomes important to ascertain the financial implications that the various data center deployment options have on the bottom line. For a comprehensive evaluation, organizations should aim to amass and analyze both qualitative and quantitative data points. Frost & Sullivan believes that a TCO exercise could serve as a constructive tool for key decision makers to evaluate and analyze the merits and demerits of an in-house data center as against the hosted infrastructure model. A TCO evaluation is a comprehensive depiction of all cost components involved in building and maintaining an operational data center over a period of time. Hence, in order to provide a clear indication and roadmap for SMBs to determine both qualitative and quantitative business benefits measurable for future planning, we have estimated the TCO of a SMB based on a standard configuration for a 2-server data closet. Table 3-1 lists the expected TCO associated with the listed components of an in-house installation and the equivalent TCO for a hosted option. (For a more complete explanation of the assumptions behind the In-house model, please refer to Appendix). The following highlight the direct and indirect benefits of migrating to a hosted infrastructure: SMBs can significantly cut IT costs with over 26 percent savings Typical costs associated with data centers include capital outlay on the computing and physical infrastructure as well as operational expenditure on electricity, personnel, internet connectivity, etc. Copyright © 2010, Frost & Sullivan
  • 9. Table 3-1: Three Year Total Cost of Ownership Analysis of In-House versus Managed Hosting In-House Managed Cost Components Infrastructure Hosting In INR In INR CAPITAL EXPENDITURE COMPONENTS Computing Infrastructure 2 quad-core servers, 6GB RAM, 2 x 250 GB Hard Disk Drive; 1 Router with integrated switch; Redundant Online 612,144 Included UPS (2 KVA, 4 hour backup); Equipment cabinet; Open Source Licenses (OS + Database); Maintenance on hardware components Security Infrastructure UTM (includes Intrusion Detection- Prevention System & Gateway antivirus, Content filtering , Graphical reporting , 46,510 Included Antispyware; Maintenance of Security components included in warranty Primary Infrastructure Comfort AC / Electrical Cabling / Passive Network Cabling / UPS Room / Hand Held FM 200 Extinguisher / Fire 180,000 Included Alarm/ Access Control Biometric and Proximity Reader/ PC for BMS Software Setup Costs Included Included TOTAL CAPITAL EXPENDITURE 838,654 0 OPERATIONAL EXPENDITURE COMPONENTS Subscription Costs N/A 1,512,000 Dedicated Internet Access Dedicated Broadband Internet access of 2 Mbps for 207,315 103,658 primary and backup Rental 43,200 Included Apportioned for single rack space, operations space Facility Maintenance Facility Maintenance Services for the UPS, Electricals, 128,000 Included Passive Cabling and Physical Security24 x 7 Power Primary power for servers, security gateway, and 597,233 Included datacenter network routers, air conditioning, and lighting Personnel Network engineer operating in single shift, 40 percent 397,200 Included utilization for data center TOTAL OPERATING EXPENDITURE 1,372,948 1,615,658 TOTAL COST of OWNERSHIP 2,211,602 1,615,658 COST SAVINGS THROUGH MANAGED HOSTING (%) 26.95 percent1 1 The savings percentage is subject to change depending on the scale of infrastructure set-up Note: All figures are in Rupees and are rounded off; the base year is 2009. Source: Frost & Sullivan © 2010 Frost & Sullivan www.frost.com 9
  • 10. The primary research and TCO analysis revealed the following quantitative and qualitative benefits of migrating to a hosted infrastructure model: Quantitative Assessment of the benefits of Managed Hosting The evaluation of the in-house versus the hosted infrastructure models has displayed significant cost savings of 26.95 percent1 in favor of managed hosted deployment for SMBs. These benefits are realized on the capital and operating expenses as well as soft costs such as management flexibility and availability. Absence of upfront capital investment With considerable investment required for a self-owned data center, an in- house deployment can be quite an expensive affair as it calls for the need to shell out capital for premise-based equipment and installation services. Unlike the in-house model, a substantial percentage of savings in a hosted deployment can be attributed to the absence of upfront capital expenditure required in purchasing computing infrastructure comprising servers, switches, and routers. Besides being economical, the subscription model offered by the hosted service provider is easier to predict and manage, affording simplified financial reporting. Reduced resource management costs High level of expertise is required to manage data centers as computing, storage and networking technologies are rapidly changing. The costs of hiring, training, and retaining in-house personnel contribute not only to significant costs for an SMB, but also serve as challenges where IT is not a part of its core business. However, under a hosted infrastructure model, the hosting service provider has experienced and trained personnel who are either solely responsible for a particular customer or time shared across multiple customers, based on service level agreements. Further, with key result areas and salary of technical staff directly linked to the service rating given by customers, quality of service is the parameter that is given utmost importance. The hosted model thereby enables SMBs to increase utilization and effectiveness of their investments in personnel, which otherwise would have been considered a sunk cost. Moreover, the need for 24x7 availability of on-site staff and certified, trained, and experienced technical experts’ acts as an added advantage. 1 The savings percentage is subject to change depending on the scale of infrastructure set-up Copyright © 2010, Frost & Sullivan
  • 11. Qualitative Assessment of the benefits of Managed Hosting: Besides the above financial analysis, qualitative parameters play an equal role in evaluating a hosted IT infrastructure. Low cost of disruptions The cost of disruptions cannot be ignored as it affects the organization at both the brand and financial levels. In a hosted infrastructure model, based on tier classification of the data center service provider, the service provider guarantees equipment availability. With redundant power supplies, network facilities as well as experienced support personnel available round the clock, the service provider is able to guarantee service levels, which are difficult to achieve through an in-house data center. Furthermore, the quality of service is secured since any non-compliance of the SLA or lapse in service below the minimum level could result in financial penalties against the service provider including termination of contract. Reduced management responsibility SMBs rarely have spare capacity to meet every requirement and dedicated staff for end-to-end management of their IT infrastructure. A hosted model provides IT managers with the flexibility to manage their core business applications while outsourcing the peripheral requirements to service providers who can leverage on their expertise and economies of scale to provide a robust IT infrastructure. Table 3-2: Managed Hosting: Ownership and management responsibility Service Parameter SMB Provider Facilities, primary infrastructure Computing equipment Security equipment Network facilities, internet bandwidth Equipment management Application management Source: Frost & Sullivan © 2010 Frost & Sullivan www.frost.com 11
  • 12. Minimize over-provisioning, under-utilization Traditionally, the norm for businesses is to build and maintain multiple fully- staffed data centers. With the computing requirements of organizations growing exponentially, the physical infrastructure and administrative staff required to support the computing infrastructure are also expected to also grow. Typical data centers take about 2-3 years to move from planning to actual implementation. Additionally, the physical infrastructure will need to be over-provisioned in anticipation of future growth, thereby causing underutilized infrastructures. By outsourcing their infrastructure to a hosting service provider, SMBs will have the flexibility to scale both their physical and computing infrastructure with changing business requirements, without being responsible for increasing the data center footprint. In addition, expenditure is aligned to actual consumption of the SMB, thereby avoiding over provisioning and under utilization. Retained control over IT Many businesses are skeptical about the control rendered in a managed hosting environment, simply because of the belief that an in-house and an on- site proximity to IT infrastructure would place greater control in their hands. However, what organizations fail to understand is that the premise of the hosted deployment model lies in supplying, monitoring, and managing only the platform over which the applications operate, thereby retaining the control of application with the organization itself. Therefore, with no direct implication of a data center’s physical location on control, this myth does more damage than playing an instrumental role for a healthy analysis. Increased reliability and reduced risk There is a tendency for organizations to become complacent because of the absence of exposure to any major outrage. While it is impossible to eliminate business risk, the level of probability is further reduced when third party expertise comes into play. With scale of operations and years of experience in the business brought to the table, hosted service providers strive to provide the best of class services and viability. Provision for state-of-the-art infrastructure and high uptime through SLAs enable SMBs to operate from reliable third party data centers. With Tier IV* data centers (* please refer to glossary) available in India today, SMBs can be ensured highest levels of performance for mission-critical IT systems with 99.995 percent guaranteed uptime, which is difficult to match with a in-house deployment. Also, since it’s Copyright © 2010, Frost & Sullivan
  • 13. relatively easy for SMBs to switch providers, hosted service providers have a vested interest in ensuring that services offered meet their customers’ needs. Improved competitiveness by focusing on core business The use of IT as a business critical function mandates adequate planning, execution, and maintenance of the organization’s IT infrastructure. Significant effort is spent in order to manage end-to-end IT infrastructure, including server uptime/availability, hardware, software, facilities upgrade, power disruptions, equipment failure, and so on. It is also important to note the implications of downtime; its attached costs, including managing and adhering to SLAs can also be quite a challenging task. The adoption of a hosted model relieves an SMB from day-to-day operations of IT infrastructure, thereby enabling SMBs to redirect their attention to core business activities, resulting in improving competitiveness. Faster time to market In the current technological environment, it is difficult to deny the important role of IT in improving time to market and its criticality for most businesses. With growing data center needs, hosted service providers have the capability of provisioning additional computing requirements to supplement existing capacity; allowing improved time to market by eliminating the need to procure hardware along with the time spent on installation, configuration, and integration. Single vendor interface A number of experienced and trained personnel are responsible for installation, deployment, and management of a hosted infrastructure solution. Consequently, time spent by the organization on tasks such as identifying various products and vendors, understanding the pros and cons of competing products and vendors, purchasing, deploying, as well as managing vendors of various infrastructure components is minimized. © 2010 Frost & Sullivan www.frost.com 13
  • 14. 4.0 Conclusion In an IT infrastructure, technology changes are constant. Obsolescence of technology is rampant and it does not take long for one to realize the need to upgrade existing infrastructure. With growing business and customer requirements, organizations feel constant pressure to keep abreast with the latest technology, which in turn demands continuous search and investments for the optimum technology to suit organizations’ needs. Moreover, with product warranties restricted to a limited period, SMBs may need to incur additional costs to maintain and run any legacy architecture in their data centers, in addition to incurring higher disposal costs. Traditionally, organizations have been outsourcing critical components of their computing infrastructure such as application development, application management, etc. while being independently involved in the provisioning and management of the physical infrastructure, which is one of the most basic components of the organizations’ infrastructure. It is evident from this Frost & Sullivan research that a physical infrastructure outsourcing model can offer significant cost savings as well as flexibility for organizations to leverage the service provider’s expertise and achieve scalability. Hence, it becomes imperative for SMBs to determine the better option: investing time, money, and effort into building and managing the data centers in-house or rather entrust end-to-end manageability to third party vendors and focus on leveraging existing expertise on core competencies. Copyright © 2010, Frost & Sullivan
  • 15. 5.0 Evaluating a Managed Hosted Data Center Provider Post the decision to adopt a hosted infrastructure environment, the next significant decision-making stage should encompass the choice of the right and most suitable hosting service provider. Picture an organization that is forced to incur high switching costs as it later discovers that current service provider does not provide services required in the near future. Hence, it becomes crucial to carefully evaluate the complete plethora of services rendered by the provider for not only current and immediate requirements but also all possible future needs. Therefore, often the success or failure of an organization is dependent on the choice of a service provider. The following vendor selection framework outlining the essential parameters or attributes serves as a tool to analyze and determine the most appropriate vendor. Chart 5.1: Essential attributes of a Managed Hosting Data Center Service Provider Modern, state of the art data center with the best-of-breed technology Technology solutions to provide a competitive edge. Robust infrastructure Infrastructure including high bandwidth access links, branded hardware, air-conditioning units, etc. Availability of core security services and other appliances such as firewalls. And intrusion prevention, SSL accelerators or On-site Security authentication systems. 24x7 physical security including onsite security staff, electronic scanners, and video cameras N+1 data center facility to provide redundancy with robust disaster Redundancy & recovery mechanisms. Primary backup solutions for all critical Resilience components (power, fire suppression, etc.) + secondary backup in case of a primary backup failure Higher support means less cost and higher efficiency. Technical Support 24x7availability of technical staff via online chat, email, and & Expertise phone to get questions answered in real-time Any downtime can result in lost corporate productivity. SLAs for Guaranteed maintaining quality of service to guarantee power service, Uptime temperature stability, and network uptime. Fault tolerant Tier IV standard datacenter can guarantee 99.995% uptime Source: Frost & Sullivan © 2010 Frost & Sullivan www.frost.com 15
  • 16. 6.0 Case Study: Globarena Achieving Efficiencies through Managed Hosting Company profile: Globarena provides learning in educational institutions, corporate offices, and for individuals through world-class educational programs, e-learning courseware, and leading-edge learning facilitation systems. The company offers quality learning solutions by using state-of-the-art technology and has industry specific solutions such as employability tests, faculty enablement programs, mentoring programs, and workshops. The flagship product, Globarena E-Mentoring System (GEMS), facilitates learners’ acquisition of skills that help them progress towards successful careers, employment, self-employment, or higher education. Business requirements: Services offered by Globarena are technology-enabled, and therefore, availability of the technology components is a critical operational factor. Globarena required robust systems and service levels, which would facilitate: Lower capital expenditure 24 x 7 availability Implementation expertise and management support Physical and network security to minimize downtime due to security disruptions Ease of scalability CtrlS Solution: Globarena adopted the managed hosting solution offered by CtrlS, which has experience in providing robust, high-performance, mission-critical solutions through its Tier IV data centers located in Hyderabad. The engagement included round-the-clock helpdesk support as well as monitoring and management to ensure a high-availability, high-performance infrastructure environment. In addition, CtrlS offered remote monitoring and management control to Globarena through which the company could manage its proprietary applications. Copyright © 2010, Frost & Sullivan
  • 17. Benefits: Globarena is now able to focus on its core business proposition of providing advanced learning solutions and not be concerned about the robustness, uptime, security, and maintenance, which is handled by its managed hosting partner, CtrlS. Added advantage includes the cash flow, which is well managed due to the flexibility provided by the subscription-based deployment model. © 2010 Frost & Sullivan www.frost.com 17
  • 18. 7.0 Appendix 7.1 Research Methodology This research paper evaluates the benefits of a managed hosting solution as compared to an in-house infrastructure scenario. Unlike an in-house model, Managed hosting allows a SMB to choose hardware, operating system, and software, which is procured, deployed, hosted, and managed by the hosting service provider. The hosting service provider provides remote monitoring tools through which organizations can monitor and track the availability of infrastructure resources. The deployment and management of business applications remains under the purview of the organization. Frost & Sullivan developed a conceptual framework to capture the various cost components of building and maintaining a data center. A discussion guide was developed in accordance with the TCO framework to collect all relevant quantitative and qualitative data for analysis. In-depth interviews were conducted with key decision makers of SMBs (with less than 500 employees) consisting of senior IT professionals: CIO, CTO, Head of Information Technology, and Head of administration/facilities. The cost inputs for calendar year 2009 (January-December) were gathered from interviews and a 3-year period has been considered for TCO analysis, based on a standard depreciation period used for equipment. 7.2 Components of TCO and Assumptions Frost & Sullivan believes that a comprehensive TCO analysis should measure all costs, direct and indirect, relevant to the lifecycle of a data center, including those relevant to the successful operation of an organization’s data center. An organization’s data centers require a special physical environment to operate in – optimum power, equipment cooling, cabling among equipment, racks to host equipment, and physical and network security. Air conditioners control temperature and humidity in the data center. To cater to disruptions in power, an uninterrupted power system must be installed. Based on the criticality of data hosted by the organization, physical security through access control and video surveillance as well as protection from natural hazards like fire are essential primary infrastructure components for a data center. The primary infrastructure must be designed for the appropriate amount of redundancy, based on the data availability requirements of the organization. Copyright © 2010, Frost & Sullivan
  • 19. Data centers host networking, computing, and storage equipment that handle the operational data of the organization. Networking components such as routers and switches transport traffic within the organization and the outside world while servers, storage media, and tape backup devices are used to host and run applications such as ERP, CRM, and other customized applications. To achieve an always-on, non-congested access to an organization’s infrastructure, data centers deploy redundant and high bandwidth access links for primary and backup connectivity. The need for efficiency and business continuity with zero downtime requires routine maintenance of the IT infrastructure. Data centers demand regular administrative supervision and management, including handling system setup, backup, upgrades, security, and other routine functions on site to ensure continuous up-time and functioning. Every data center requires enhancements to the physical plant after its initial installation. Costs for such upgrades include labor and materials for network cabling and internal wiring, additional electrical circuits, and air cooling units to support additional equipment, including vent installation. Summing up, the components for a TCO calculation for a data center should encompass the following major cost components: Capital Expenditure Operating Expenditure Chart 7.1: Total Cost of Ownership Model • Hardware (Servers, Management PCs, Storage, Switches/ Routers) Capital • Software Licenses (Server + PC OS) Expenditure • Security (Firewall/Anti-virus/IDS/IPS/SSL VPN, etc.) • Primary Infrastructure (Power, Cooling, physical security, etc.) • Dedicated Internet access Operating • Electricity for equipment and cooling Expenditure • Personnel • Facility upgrades Source: Frost & Sullivan © 2010 Frost & Sullivan www.frost.com 19
  • 20. The following assumptions were made for the cost components based on primary interviews: • As hardware equipment such as servers, storage, and so on come with a basic 3-5 year warranty, hardware maintenance is covered in the contract. • Any additional requirement for maintenance is assumed to be taken care of in-house. • Operating system licenses for server and management console are assumed as OEM versions and therefore included in the bundled costs for the hardware. • Application costs, irrespective of whether the infrastructure is in-house or hosted, are excluded from TCO calculations. • Frost & Sullivan research showcases significant traction of the Unified Threat Management (UTM) solutions in the SME segment and therefore UTM appliances have been assumed. • Often the IT administrator of the company has the responsibility of handling the data center as well. It is assumed that 40 percent of the IT administrator’s time is utilized for data center activities. Associated staffing costs, such as recruiting, supervision, and training have been excluded from the calculations. Copyright © 2010, Frost & Sullivan
  • 21. 7.3 Glossary Tier Classification System The Uptime Institute created the Tier Classification System, widely accepted as the de facto industry standard, to provide a consistent means to compare typically unique, customized facilities to each other from the perspective of expected site infrastructure availability, or uptime. The Tier Classification System is a benchmarking system to effectively evaluate data center infrastructure in terms of business requirements for uptime. Table 7-1: Uptime Institute Tier Classification System Tier Level Data center requirements • A single, non-redundant distribution path serving IT equipment Tier 1 • Non-redundant capacity components • All Tier 1 requirements Tier 2 • Redundant capacity components • All Tier 1 and 2 requirements • Multiple independent distribution paths serving IT equipment • Generally, only one distribution path serves equipment at any given Tier 3 time • All IT equipment is dual-powered and fully compatible within the topology of a site’s architecture • All Tier 1, 2 and 3 requirements • The facility is fully fault-tolerant, through electrical, storage and Tier 4 distribution networks • All cooling equipment is independently dual-powered, including chillers and heating, ventilation, and air conditioning systems About Uptime Institute Founded in 1993, the Uptime Institute provides education, publications, consulting, certifications, conferences and seminars, independent research, and thought leadership for the enterprise data center industry and for data center professionals. The Institute pioneered the creation and facilitation of end-user knowledge communities to improve reliability and uninterruptible availability uptime in data center facilities and Information Technology organizations. © 2010 Frost & Sullivan www.frost.com 21
  • 22. 7.4 List of Exhibits Chart 3.1 Indian Data Center Market Growth Forecast (CY2009 – CY2012) Table 3-1 Three Year Total Cost of Ownership Analysis of In-House versus Managed Hosting Table 3-2 Managed Hosting: Ownership and management responsibility Chart 5.1 Essential attributes of a Managed Hosting Data Center Service Provider Chart 7.1 Total Cost of Ownership Model Table 7-1 Uptime Institute Tier Classification System Copyright © 2010, Frost & Sullivan
  • 23. July 2010 © 2010 Frost & Sullivan Frost & Sullivan takes no responsibility for incorrect information supplied to us by manufacturers or users. Quantitative market information is based primarily on interviews and therefore, is subject to fluctuation. Frost & Sullivan Research Services are limited publications containing valuable market information provided to a select group of customers in response to consulting and/or research contracts. For information regarding permission, write: Frost & Sullivan th Tower VI, 4 Floor, Solitaire Corporate Park, Chakala, Andheri (East) Mumbai: 400093 Tel: +91-22-40013400; Fax: +91-022-28324713 www.frost.com This custom publication has been sponsored by CtrlS © 2010 Frost & Sullivan www.frost.com 23