These slides were used as part of a presentation to United Ways of Iowa member organizations on how United Ways can use social media to engage with their communities. The meeting was held on July 24, 2013, at the Human Services Campus in downtown Cedar Rapids.

1. Social Media Basics
Get Started Today!
United Ways of Iowa
July 24, 2013
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2. Please get out a piece of paper or
your iPhone.
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3. Rules, rules, rules…
• Got a question? Ask it. That increases your
chances of it being answered.
• Share your
thoughts, experiences, opinions, etc.
• This session is on the record…  you can find
the slides here:
UWECI.ORG/marketing/uwisocialmedia
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4. Takeaways
- Basic understanding of change in user
behavior.
- Understand ease of use.
- Draft 1 of social media strategy!
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7. OMG! Really?
Is this guy serious?
We know that!
But how do you implement this?
We’ll get there…
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8. Take a guess: What age group uses
social media?
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9. @ctrappe

11. Networks
• Facebook: Pictures, pictures, pictures.
(Engaging copy good, too.)
• Twitter: Lots of updates.
• YouTube: Short! Especially early on.
• Pinterest: Inspire!
• Don’t always link back to your website!
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12. Social media strategy template
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13. Business goals!
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14. Examples
• We are the community connector!
• We fix the community together!
• We find resources to achieve our goals!

15. Take a minute
Define your business goals! (Have to be easy
enough to remember!)

16. Focus!
What are you going to Tweet about?
Your expertise. Needs to fit into goals!

17. Your brand voice
• Before you can start, though, decide on your
brand voice…. How do you want to come
across?
• Example for United Way in Cedar Rapids…
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18. Brand voice
Serious, but fun. But not silly!
Definitely not markety!
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19. What’s markety?
• Avoid words like this:
– This FANTASTIC event.
– Everyone has/will have fun.
– Biggest event ever.
– The best
– The fastest
– The slickest
– I’m an expert!
From: ChristophsBlog.com
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21. Define don’ts!
• Would you say it to somebody’s face?
• How will this help your brand?
• Could it hurt your brand?
• Short and specific don’ts!
But what if something goes wrong?
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22. Follow up!
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23. Take a minute
Define your don’ts!
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24. Define dos!
• Social media is social! Be social! (Dinner party)
• Share success stories!
• Do you respond to national news?
• Not much promotion. Not a print ad!
• Share knowledge.
• Respond!
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26. Take a moment
Write down your dos!
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27. But, but, but does it make money?

29. Metrics
Social
– Klout.com (60 plus starts showing you have
influence)
– Kred Score (920+)
– Reach, Likes, Public perception, too
– Lots of paid, tools, too
– Referrals to website
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30. Group exercise:
Share some of your tweets
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31. Report out…
How hard was tweeting?
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32. Couple more things…

34. Did we go over time?
Questions?
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35. We didn’t go over time? Great!
Please fill out the evaluations before you go!
Stay in touch:
ctrappe@uweci.org
319-804-9853
Twitter.com/Ctrappe
UWECI.ORG/Marketing
ChristophTrappe.com
@ctrappe