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How to tell an engaging story - Iowa Nonprofit Summit 2013
1. How to tell an engaging story
Iowa Nonprofit Summit
November 2013
Altoona, Iowa
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@ctrappe
2. Welcome!
⢠Who is this guy (@ctrappe) ? Where I came
from ⌠where Iâm heading
ChristophTrappe.com
UWECI.org
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@ctrappe
3. Rules, rules, rules!
⢠Got a question? Ask it. That increases your
chances of it being answered.
⢠Share your thoughts, experiences, opinions,
etc.
⢠This session is on the record⌠ď You may
Tweet. you can find the slides here:
http://unitedwayofeastcentraliowa.org/marke
ting/midwinter2013/
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4. Today!
Telling stories
Takeaways:
⢠How to identify stories
⢠Identifying the best way(s) to tell them
⢠How to execute efficiently
⢠Identifying channels, measuring results
⢠Tips on making time to respond and talking
with people on all those channels.
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5. Stories
⢠Who can tell me something that has
happened thatâs:
â Interesting
â Worth sharing
â Possible: That you shared at breakfast this
morning, dinner last night, mentioned on the
phone, calling home?
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15. How to spot/develop a story?
⢠Pay attention (gym example, outside, etc.)
⢠Write down ideas âŚ
⢠Bring them up to co-workers (at home
maybe?) Is this interesting? What do you think
of this?
⢠Does it fit into our mission?
â Why would we share it? How does it fit into our
business goals?
16. How to spot a story â Hold That
Thought!
⢠Your stories need to fit into your business
goals!
⢠What would sharing a story accomplish?
â Engaging
â Entertaining
â Eye opening
â Educational!
What are your business goals?
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17. Examples of business goals
⢠Be the community connector
⢠Raise funds to improve the community
⢠Connect people to resources
Can you verbalize how this story fits into those
(or your) goals?
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18. Once we have story, letâs share itâŚ
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19. Identifying the best way(s) to tell them
True/False? Every story fits on every channel!
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20. Stories
Who has a story that was shared in a print
brochure, for example?
Can you share details?
âŚ.
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22. Execute efficiently
â˘
â˘
â˘
â˘
Keep your eyes open
Write down ideas!
Make the time. Find the value!
An easy way: Record things on video/audio
â âIâm out. I donât have the equipment.â Anyone say
that? Letâs look at the equipment you have.
⢠Summaries and pictures
⢠What are you most comfortable with?
⢠Share stories on channels. Donât have a âscoop
attitude.â
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23. Stories â What to do
⢠Share authentic stories (Doesnât mean to share
everything!)
⢠Involve real people
â Clip art/models >>>> Authentic/Real people
â Explain why this is important. One (off-camera)
comment from a client shown in video: âI hope this
will help donations.â
⢠Explain it simply.
â 21st century skills >>> Skills you need in tomorrowâs
jobs, for example
⢠Be specific!
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24. Stories â What not to do
â˘
â˘
â˘
â˘
Use big words
Use acronyms
Make up names
Look for reasons why not to share it.
â Ask people (interviewees) nicely. Give them the
option. Donât assume people donât want to
participate.
⢠Share confidential things!
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25. Stories
If it doesnât feel right to publish,
probably shouldnât be
published ⌠but figure out
whatâs amiss, fix and then
publish!
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26. Your brand voice
⢠How do you want to come across?
⢠Example for United Way in Cedar RapidsâŚ
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28. Whatâs markety?
⢠Avoid words like this:
â This FANTASTIC event.
â Everyone has/will have fun.
â Biggest event ever.
â The best
â The fastest
â The slickest
From: ChristophsBlog.com
#uwmidwinter
32. Time management
⢠Do you check emails? Voicemails?
⢠Same for social/website/etc. Check if anyone
has said something and respond âŚ.
⢠Could set time periods for this. Set
expectations ⌠especially social.
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36. OK. Iâm tired. Time for a breakâŚ
On your own⌠(make a plan!)
⢠Pick a story (one youâve featured or know of)
⢠Does it fit into business goals?
⢠Tell the story in 15-20 words!
⢠Outline how you would share on the different
channels!
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38. Group discussions
⢠Please share with your neighbors!
â Whatâs your story?
â What was hard?
â What was easy?
â What will hurdles be?
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41. We didnât go over time?
Please fill out the evaluations before you go!
Stay in touch:
ctrappe@uweci.org
319-804-9853
Twitter.com/Ctrappe
ChristophTrappe.com
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