United Way Communications in 2013 - UI Class

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Christoph Trappe

Business Technologie

United Way Communications
2013
University of Iowa
April 17, 2013

@ctrappe

Hi!
• Who is this guy (@ctrappe) ? Where I came
from … where I’m heading.

ChristophTrappe.com
UWECI.org
@ctrappe

What’s markety?
• Avoid words like this:
– This FANTASTIC event.
– Everyone has/will have fun.
– Biggest event ever.
– The best
– The fastest
– The slickest

From: ChristophsBlog.com
@ctrappe

Step 2
• Transcript posted to website
– Web searches (Adds content and keywords)
– Makes it easier for you to find quotes, etc., for
other channels.

@ctrappe

Step 3
• Determine other uses (if not done, yet)
• Could depend on topic (Examples: KPACE,
Powerball winner, campaign results)

@ctrappe

Did I go over time?

Stay in touch:
ctrappe@uweci.org
319-804-9853
Twitter.com/Ctrappe
ChristophTrappe.com
UWECI.ORG

@ctrappe

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United Way Communications in 2013 - UI Class

1. United Way Communications 2013 University of Iowa April 17, 2013 @ctrappe

2. Hi! • Who is this guy (@ctrappe) ? Where I came from … where I’m heading. ChristophTrappe.com UWECI.org @ctrappe

3. @ctrappe

4. @ctrappe

5. One more change: ZMOT @ctrappe

6. The Zero Moment of Truth @ctrappe

7. Channels @ctrappe

8. Brand voice Serious, but fun. But not silly! Definitely not markety! @ctrappe

9. What’s markety? • Avoid words like this: – This FANTASTIC event. – Everyone has/will have fun. – Biggest event ever. – The best – The fastest – The slickest From: ChristophsBlog.com @ctrappe

10. @ctrappe

11. Step 2 • Transcript posted to website – Web searches (Adds content and keywords) – Makes it easier for you to find quotes, etc., for other channels. @ctrappe

12. Step 3 • Determine other uses (if not done, yet) • Could depend on topic (Examples: KPACE, Powerball winner, campaign results) @ctrappe

13. @ctrappe

14. @ctrappe

15. Questions? @ctrappe

16. Did I go over time? Stay in touch: ctrappe@uweci.org 319-804-9853 Twitter.com/Ctrappe ChristophTrappe.com UWECI.ORG @ctrappe