History of Communication

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Christoph Trappe

Communication history (old)
One
Traditional
workplace
media
for decades

Word
of
Consumer mouth

Communication (Now)

10-14 workplaces by Traditional Social
age 38 media media

Mobile
Many
other
options
Other Consumer
web

Word of
Longtime mouth
jobs

Shift to social responsibility

Corporate Social
responsibility responsibility

ZeroMomentofTruth.com

ZeroMomentofTruth.com

Engagement Pyramid

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History of Communication

1. Communication history (old) One Traditional workplace media for decades Word of Consumer mouth

2. Communication (Now) 10-14 workplaces by Traditional Social age 38 media media Mobile Many other options Other Consumer web Word of Longtime mouth jobs

3. Shift to social responsibility Corporate Social responsibility responsibility

4. ZeroMomentofTruth.com

5. ZeroMomentofTruth.com

6. Engagement Pyramid