From the workshop at Northeast PHP. How to use Gamestorming techniques to look holistically at your users experience to create a journey map.

1. #gamestorming
@iamctodd

2. ARE YOUR MEETINGS LIKE THIS?

3. Smart people in a room

5. WTF?

6. HYPER
DRIVE
BORING

7. CHAOS OF CREATIVITY!

8. It STARTS with ENERGY

9. FOREST fire
Camp fire

10. SPARK FUEL
STRUCTURE

11. DIFFERENT STRUCTURE
DIFFERENT RESULT

12. BEGIN WITH THE END IN MIND

16. GAMES

17. GAMES

18. GAMES

19. GAMES

20. GAMES

21. GAMES

31. Meetings

32. Meetings

33. Meetings

34. Meetings

35. Meetings

36. Meetings

43. Have
a goal

44. Have DESIGN THE
a goal MEETING

45. Have DESIGN THE POWER of
a goal MEETING GROUPS

47. SERVICE DESIGN?

48. h"p://www.uxma"ers.com/mt/archives/2011/09/the-­‐value-­‐of-­‐customer-­‐journey-­‐maps-­‐a-­‐ux-­‐designers-­‐personal-­‐journey.php

49. h"p://servicedesigntools.org/sites/default/files/imagecache/images/res_images/CJM.png

50. Texto
h"p://delightability.files.wordpress.com/2010/01/thejourneysGckynotes.jpg

51. CX ≠ UX

53. B D A
E U F
F R T
O I E
R N R
E G

54. Components
Stages
Journey
Qualitative Info
Quantitative info
Insights

55. h"p://www.adapGvepath.com/ideas/the-­‐anatomy-­‐of-­‐an-­‐experience-­‐map

56. h"p://www.uxma"ers.com/mt/archives/2011/09/the-­‐value-­‐of-­‐customer-­‐journey-­‐maps-­‐a-­‐ux-­‐designers-­‐personal-­‐journey.php

57. h"p://www.bnj.com/buyercentric-­‐markeGng-­‐roadmap-­‐2012/

58. h"p://experiencema"ers.wordpress.com/2009/03/03/legos-­‐building-­‐block-­‐for-­‐good-­‐experiences/

59. TOUCH CHANNEL
POINT ≠

60. READY?

62. TRaveling
to NEPHP

63. TRaveling TRACK TIME
to NEPHP & INVOICE

64. TRaveling TRACK TIME PAINT A
to NEPHP & INVOICE BEDROOM

65. TRaveling TRACK TIME PAINT A EMAIL TO
to NEPHP & INVOICE BEDROOM A NEW LIST

66. EMPATHY
MAP

67. Fishbowl

68. Fishbowl

69. PLUS // DELTA
How DID I do?

70. THANKS! @iamctodd hi@ctodd.com
And
thanks
to
@DaveGray
for
the
use
of
some
Gamestorming
slides