eautobusiness is working on exciting new projects for mobile in automotive retail, including our conversational desking application, mPower. This presentation introduces our design focus and shares details about the native iPad app.

1. ello
H
my name is
mPower
Conversational Negotiation for
Automotive Retail
(an example consumer-engaging mobile application)

2. Raison d'etre
mPower leverages the unique mobile tablet
experience to empower retailers and customers
to negotiate in a conversational and modern
format.
The iPad provides a seminal user experience to
increase the perceived transparency of the
vehicle acquisition process, to increase
profitability, and to develop a unique user
experience your competition cannot emulate.

3. Where we've been...
Founded 1999
'99 - present: SaaS, multi-tenant, web apps
Deep experience solving retail business
needs
>500 retail customers
From Top 10 Dealer Groups to individual
broker dealers
'09 - present: iPhone & iPad apps

4. Apple
store Increase
transaction CSI
Too
much
paper
Vehicle
Repeatable
purchase
Human
Deficit of
connection Save
trust
time

5. design Thinking
Game-changing People-centric Patterns
Affordable Human factors engineering
Highly focused User experience Prototyping
User Adoption Business needs driven
Foundational architecture User stories
test-driven design UI is not scenery

6. Mobile Form Factors
Video Phone
Tablet

7. Sync to cloud
Web applications
Mobile applications Web app or
desktop app
Desktop applications
Zero on premise server
hardware necessary
e-auto designs solutions from a single app to a cohesive ecosystem of
multi-platform entry points driven by business needs, not features.

8. mPower
One-on-one with customer
in showroom / lounge /
office
Electronic worksheet meets
paperless desking
Select vehicle from inventory
Pre-load deals on each
vehicle
Allow customer to contribute
not simply observe
Push to DMS or CRM
Send to customer

12. CSI with Consumer-engaging Mobile Applications

13. Learn more...
There’s more to “mobile” than a re-
factored dealer web site on a mobile
device.
Erik Eggleston
eeggleston@eautobusiness.com
704+340+8889
Charlotte, NC