Here are the steps to access your 401(k) statement online: 1. Go to www.53forward.com 2. Log into your account 3. Click "Statements" in the top menu 4. Select the quarter you want to view Let me know if you have any other questions!

1. 1

2. Stuck at the bottom of the heap?
Want to get your marketing material under control?
1 to 1 Multi-touch - 500% higher response rates
Bramkamp can show you how a web2print solution can help
you manage your marketing material, save money, reduce inventory,
and be strategic using cross-media marketing. Learn how personalized
direct mail, e-mail, variable data, Purls and effective web landing pages can
generate results that will have your bank getting noticed.
Our 1 to 1 multi-touch campaigns have achieved at least 500% greater
response rates - and conversions - than “spray and pray” marketing
Bramkamp Printing: Get Strategic.
Our new lunch ‘n learn is May 19th on “direct mail & email: the perfect pair”
Register at www.bramkamp3point.com for a chance at $500 off your next
direct mail and to attend
2

3. BRAMKAMP’S WHIZ KID
Multi-Touch 1 to1 Marketing
BANKING EXAMPLES
• Campaign targeting new car buyers for cross-selling into other banking products
• Why Us? Why Now?
• 1 to 1 personalized postcards with PURLs - 500% higher response rates
• Fifth Third Bank “web to whatever” portal - complete CRM for direct mail, e-mail, phone
and social media
• Sample of range of banking collateral (both online and in print)
3

4. JULY
2009
AUGUST
2009
4

5. JUNE
2009
AUGUST
2009
5

6. !"#
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Joe Prospect ."/0$(12(131/+"+*41$
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Laurel, OH 20707-4952
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14300 Baltimore Ave
Laurel, OH 20707-4952
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6

7. http://jason.53advantage.com/
JULY
2009
Jason, thank you for financing your new Buick with Fifth Third BANK - here are some special discounts just for you on other
fifth third BANK products, check the box next to any offer you are interested in to request more info or just click on the icon
to go straight to the application form.
GREAT RATES ON 5,300 REWARDS POINT ON .50% DISCOUNT POINTS
HOME EQUITY LOANS FIFTH THIRD MASTERCARD CARD ON MORTGAGE
YOUR E-MAIL:
7

8. 3 QUESTIONS
WHY PRINT (AT ALL)?
WHY NOW?
WHY US?
8

9. C h a n g in g o r
L e a v in g a J o b? Insurance Services
Don’t leave your money behind For more information about
Fifth Third Securities can help you our complete line of insurance
preserve your 401(k) retirement options, call or visit a Fifth Third
savings. We provide a wide range Insurance Specialist at any one of
of investment options and help our convenient banking centers,
you develop a retirement strategy or visit us at www.53.com.
based on your objectives.
The implementation of new mortality
tables has caused insurance premiums
Contact a Fifth Third Investment to drop. Therefore, a re-evaluation of
Professional by visiting your local your current insurance program may
Fifth Third Banking Center. show that you are able to get more
coverage at lower rates.
* Fifth Third Securities does not provide tax advice. Please
consult your tax advisor before making any decisions or
taking any action based on this information. ** Source: John Hancock, 4/09
Fifth Third Securities is the trade name used by Fifth Fifth Third Securities is the trade name used by Fifth
Third Securities, Inc., member FINRA/SIPC, a Third Securities, Inc., member FINRA/SIPC, a
registered broker-dealer and registered investment registered broker-dealer and registered investment
advisor. Securities and Investments offered through advisor. Securities and Investments offered through
Fifth Third Securities, Inc.: Fifth Third Securities, Inc.:
Are Not FDIC Insured Offer No Bank Guarantee Are Not FDIC Insured Offer No Bank Guarantee
May Lose Value Are Not A Deposit May Lose Value Are Not A Deposit
Are Not Insured By Any Federal Government Agency Are Not Insured By Any Federal Government Agency
Insurance products made available through Insurance products made available through
Fifth Third Insurance Agency, Inc. Fifth Third Insurance Agency, Inc.
4/09 6/09
654283 653302
9

10. Find out how we can help your business.
10

11. Creating a
Fifth Third Bank is committed to providing To learn more, please ask to speak with your
both our customers and employees with a Banking Center Manager or contact
safer banking environment. Therefore, we will
Safer Banking
Corporate Safety and Security at
be installing a new security vestibule in this 1-800-436-4400.
Banking Center.
This state-of-the-art weapons-detecting
Environment
vestibule consists of two separate chambers,
each with an interior and exterior door. When
entering, each person is required to pass
through a metal detector before proceeding
through the interior door. Should a weapon
or other heavy metal object be detected by
the system, the interior door will not open.
Additionally, an alarm will sound to alert Fifth
Third Bank employees. Please avoid bringing
items that might activate the alarm—such as cell
phones, large belt buckles, large jewelry—into
the Banking Center so that you can avoid any
inconvenience.
We believe that by installing this new security
vestibule we are creating a safer banking
environment for you and slamming the door
on crime in our community. Thank you for your
cooperation.
Fifth Third and Fifth Third Bank are registered
services marks of Fifth Third Bancorp. Member FDIC
11

12. Funding a Healthy Future
Enroll in a Fifth Third Bank
HSA today by visiting
www.53hsa.com.
12

13. Fifth Third Securities, Inc. is an a liate Our goal is the same for both
of Fifth Third Bank. Its predecessor was
individual and institutional clients,
established in 1925 and it continues to
provide full service securities brokerage namely, to build client wealth and
Institutional Underwriting and underwriting services for its clients. provide the level of customer
and Investments Fifth Third Securities serves both
individual and institutional clients with a
service and attention that you
wide range of brokerage and investment have come to expect from
products. We o er many products that every area of Fifth Third.
originate from our underwriting activities.
Fifth Third Securities Underwriting and
Investments o ers a comprehensive financial
package to help meet your investment
objectives. If your needs are on the asset side
of the balance sheet, we o er a wide range
of investment products and services. If your
needs are on the liability side, we can advise
you on financing and debt issuance. Our
seasoned professionals will help you formulate
strategies to help create an investment or
financing plan that fits your specific risk
profile. Through portfolio analysis we will
measure the e ectiveness of these strategies
to help you pursue your goal of maximizing
income while adhering to your risk parameters.
Fifth Third Securities’ Public Finance area
o ers specific borrowing strategies to meet
your financial needs. We are one of the
largest underwriters of municipal debt in
1. May be subject to certain state and local taxes and, depending on your tax status, the
alternative minimum tax. the states of Ohio, Michigan and Indiana,
2. Subject to market conditions and ratings. with markets expanding in Kentucky, Illinois,
3. Excluding any investment company security investments.
Tennessee, Florida, Missouri, Georgia, North
Fifth Third Securities is the trade name used by Fifth Third Securities, Inc., member FINRA/SIPC, Carolina, Pennsylvania and West Virginia.
a registered broker-dealer registered investment advisor, and wholly-owned subsidiary of By competitively working both sides of
Fifth Third Bank. Securities and Investments o ered through Fifth Third Securities, Inc.:
the balance sheet, we will help you achieve
Are Not FDIC Insured O er No Bank Guarantee May Lose Value
financial success.
Are Not Insured By Any Federal Government Agency Are Not a Deposit
Insurance products made available through Fifth Third Agency, Inc.
654391
03/10
13

14. 14

15. WHY PRINT?
STILL MOST EFFECTIVE WAY TO REACH CUSTOMERS
20 X MORE EFFECTIVE THAN E-MAIL
PERSONALIZED, TRACKABLE, MEASURABLE -
LIKE NEVER BEFORE
15

16. 16

17. Cut costs,
cut programs,
bunker down and
wait til it is over!
Once in a lifetime
opportunity,
while others
hesitate we can
make gains
17

18. WHY NOW?
NOW IS THE TIME TO INVEST IN MARKETING
FOUR YEARS AFTER A DOWNTURN, COMPANIES THAT MAINTAINED OR
INCREASED MARKETING DURING THE ECONOMIC SLOWDOWN
TYPICALLY EXPERIENCED 14 TIMES MORE GROWTH THAN THOSE THAT
CUT BACK.
WILL THE RESULTS LAST?
COMPANIES THAT GAIN SHARE DURING DOWNTURNS HISTORICALLY
KEEP THAT INCREASED SHARE WHEN THE ECONOMY BOUNCES BACK.
SOURCE: MCGRAW-HILL RESEARCH
18

19. WHY US?
PROVEN UNIQUE RESULTS - 500% INCREASED RESPONSE RATES
THE GRAPHIC VILLAGE - ONE STOP SHOPPING FOR ALL YOUR GRAPHICS
AND MARKETING NEEDS
EXPERIENCE COUNTS
WITH ALMOST 100 YEARS GRAPHIC SOLUTIONS EXPERIENCE, INCLUDING:
50 SUCCESSFUL WEB2PRINT PROGRAMS WITH 300+ ITEMS ON-SITE
12 YEARS INTEGRATED MARKETING SOLUTIONS
12 YEARS VARIABLE DIGITAL PRINT
7 YEARS OF BANKING SOLUTIONS - TOWER BANK, FIFTH
THIRD BANK, ETC.
19

20. 500%
higher response rates
(over one dimensional campaigns)
20

21. SEO
Blog Social Media
Strategy
Message
Branding
Direct Mail Web
E-mail
21

22. WHAT’S IN IT FOR ME?
• Boost revenues • Free up marketing resources
• Improve targeting • Track results
• Decrease print costs • Prove ROI
• Manage your brand • “Green” your print marketing
22

23. WHAT’S IN IT FOR ME?
• Boost revenues • Free up marketing resources
• Improve targeting • Track results
• Decrease print costs • Prove ROI
• Manage your brand • “Green” your print marketing
23

24. Direct Mail
E-mail Campaigns
Website Analytics
Trigger Marketing
24

25. $)*+,-".*/-01*-2+3405
!"#$%&'()*$+,%-./%&'()%0(*1'2$)*%13$%!"#$%&'(%"&%1'%*(00$**%4"13
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! !
! ! 2%6%(%78+)9:304*;<=)7+>.+?@/<7A>%("B'C5
25

26. CLOSE THE LOOP
Direct
Mail
Customer
Sales PURL
Data
E-mail
26

27. SOME FIFTH THIRD EXAMPLES
27

28. Steve Brunson
28

29. “micro-sites”
Track all activity
Inform the right
person at the
right time
29

30. 1 TO 1 PERSONALIZED MARKETING
30

31. A SPECIAL TELECONFERENCE FOR THE
FIFTH THIRD BANCORP
MASTER PROFIT SHARING/401(K) PLAN:
! "#$ &’ $ )* ++,+- $
% ( &+
&( #+,+- $ &’ "$ #/ &+0
% .
1’ * "2 3456
#"$ 78
. 2 2 #+2
* #9 :
31

32. A SPECIAL TELECONFERENCE FOR THE
FIFTH THIRD BANCORP
MASTER PROFIT SHARING/401(K) PLAN:
Mike, are you planning on
!"#$%&'$()*++,+-$&+
opening your second
&(#+,+-$%&'"$.#/&+0
quarter 401(k)
1'*"2#"$345678
statement?
.2*2#9#+2:
to learn more
visit MikeS.53forward.com
32

33. A SPECIAL TELECONFERENCE FOR THE
FIFTH THIRD BANCORP
MASTER PROFIT SHARING/401(K) PLAN:
!"#$%&'$()*++,+-$&+
Jennifer, are you planning
&(#+,+-$%&'"$.#/&+0
on opening your second
1'*"2#"$345678
quarter 401(k)
.2*2#9#+2:
statement?
to learn more
visit JenniferM.53forward.com
33

34. A SPECIAL TELECONFERENCE FOR THE
FIFTH THIRD BANCORP
MASTER PROFIT SHARING/401(K) PLAN:
!"#$%&'$()*++,+-$&+
Doug, are you planning
&(#+,+-$%&'"$.#/&+0
on opening your second
1'*"2#"$345678
quarter 401(k)
.2*2#9#+2:
statement?
to learn more
visit DougW.53forward.com
34

35. A SPECIAL TELECONFERENCE FOR THE
FIFTH THIRD BANCORP
MASTER PROFIT SHARING/401(K) PLAN:
!"#$%&'$()*++,+-$&+
Jennifer, are you planning
&(#+,+-$%&'"$.#/&+0
on opening your second
1'*"2#"$345678
.2*2#9#+2:401(k)
quarter
statement?
to learn more
visit JenniferM.53forward.com
35

36. MANY CASE STUDIES
36

37. Project: Alerus Financial Solicits New Business With Variable Data
and Personalized URL Mail Campaign
Vertical Market: Financial Services
Business Application: Direct Marketing/Lead Generation
Alerus Financial, a North Dakota banking institution, wanted to encourage
new loan applications. In a unique side-by-side test of variable data and
static direct mail, the company saw a 3.67% response rate to the variable
data segment versus a response rate of less than 1% from the static portion.
Program Objectives
! Obtain new loan customers
! Establish a direct marketing baseline for future marketing efforts
! Compare variable data marketing to traditional static methods
Significant Results Reported by User
! 3.67% response rate to variable mailer
! New loans during the campaign
- 59.46% response rate from variable mailer
- 29.73% response rate from static mailer
- 10.81% could not be attributed to either mailer and it is assumed
came from word-of-mouth advertising
! 59.46% of those who responded to the variable data mail segment were
new customers to Alerus.
Description 37

38. 38

39. IMPLEMENTATION METHODOLOGY
• Discovery
• Project initiation
• Configuration
• Testing
• Training
• Release
39

40. 40

41. take
a
tour
of
our
graphic
village
41