2. Summary
⢠Malta, a good destination for tourism
⢠Social tourism for Maltese people
⢠Social tourism for European people
⢠Development of products for social tourism
5. Some Facts
⢠3 main islands: Malta,
Gozo and Comino
⢠Land area: 316 km²
(smaller than Andorra!)
⢠2 languages: Maltese
and English (Italian and
Arabic also)
⢠Population: 409.836
people (2012)
⢠Medium Age: 40 years
old
⢠Per capita GDP (Growth
Domestic Product): USD
25.700 (USD 35.000 in
France)
⢠Minimum wage: ⏠665 (âŹ
1.365 in France)
⢠Unemployment: 6,5%
⢠At risk-of-poverty-line:
âŹ5.477
6. Analysis of the tourism in Malta
⢠A central industry
inside
- 27% of the national GDP
- 1.3 Million tourists
arrivals (mainly British,
German and Italian)
- expense average : ⏠791
- high season: summer
⢠Maltese tourists
- 270.000 in 2009 (236.000
in EU)
- 65% of Maltese people
canât pay 1 week annual
holiday
⢠Services
- Arrivals by plane or ferry
- English language
- Many accommodations
from lower to higher prices
- Some units specialized for
seniors citizens
- Simple access to health
services
⢠Lack of Infrastructures
- For Disable people
- For seniors
7. An attractive destination
⢠For Culture:
- a large historical
heritage (more than
7.000 years of history)
- a mix of different
civilizations, religions
and buildings
⢠For landscape:
- some beautiful
beaches and creeks
- snorkeling and diving in
the Mediterranean sea
- a nice climate
- trekking in Gozo
10. What are the general structures and players
for socialtourism?
⢠Malta Tourism Authority: national contact point for
Calypso
⢠TSDU (Tourism and Sustainable Development Unit):
depends on the Office of the Prime Minister and deals
with policy
⢠Malta Hotels and Restaurant Association (off-season)
⢠Ministry of Social Policy: it provides support to the target
of social tourism (except for the youth)
⢠General Workerâs Union (GWU): this trade union aims to
protect the workerâs rights
⢠Untours Travel Ltd and Travel Malta group: support the
action of GWU by offering good opportunities for holiday
for different trade unions (online portal)
11. Senior Citizens
⢠Who are they?
- 13.5% over 65 years old
- 20%: at the risk-of-
poverty-level
- Duration of stay for
Holiday (in EU): 10-15
days for 24% of seniors
- No specific barriers for
non-participation
- Support systems:
Ministry for Social Policy
and The National Council
for Elderly
⢠What do they want?
- No specific constraints
nor needs (destination,
accommodation,
activities, equipment)
- The sensitivity to price
is high
- Preferred period in
Summer
12. Young people
⢠Who are they?
- Age: 13-30 years old
- No statistic available
- about 17% of the
departing tourists: in
different EU destinations
- Barrier for financial
participation
- Support systems:
Ministry of Education,
Youth and Sports
⢠What do they want?
- No specific constraints
- No specific need for
destination,
accommodation,
activities, equipment
(but lowest prices)
- Sensitivity to price is
low
- No specific seasonality
aspects, except for
summer
13. Families facing difficult circumstances
⢠Who are they?
- No clear statistics:
45.188 families with
child allowance, 708
families with disabled
child allowance, 2.687
families with family
benefit
- Main barriers are the
school holidays
- Support systems:
Ministry of Social Policy
⢠What do they want?
- Financial Constraints
- Destinations,
accommodations and
activities centered on
children and disabilities,
with specific equipment
- The sensitivity to price
is very high
14. Adults with disabilities
⢠Who are they?
- 10.226 persons in 2010
with pensions
- Duration for stay: 7-15
days (mainly in EU)
- No statistic for average
spending and participation
- Barriers are accessibilities
and financial resources
- Support systems: Ministry
for Social Security and The
National Commission
Persons with Disability
⢠What do they want?
- Constraints: a very low
income, traveling in group,
personal assistance
- Adapted accommodation
- Specific and varied
equipment (it depends on
the nature of impairment)
- The sensitivity to price is
high
- Preferred periods:
summer, Christmas and
New year, Easter; off-
season
16. Tourism for the 4 target groups
⢠Young people:
- English language courses
- Low price
accommodations: hostels,
guesthousesâŚ
⢠Families facing difficult
circumstances
- Accommodations with
very attractive prices
- Some adapted
accommodations
⢠Seniors people
- Accommodations and
restaurant opened in
winter season
- Climate
- Specific centers
(Scandinavian)
⢠Disable people
- Some adapted
accommodations and
transports
18. Sustainable tourism
⢠By developing the tourism in Malta,
sustainable tourism is in line with Calypso
goals: enhance the low-season and reduce
the number of tourists for decreasing the
pressure of the high-seasons
⢠Create an eco-certification scheme for the
Maltese hotels
⢠Create constructions to respect the cultural
and nature heritage
19. Infrastructures and prejudices
⢠Malta has strong traditions in
the field of tourism and could
develop the accommodations
structures and facilitate the
transports for disable and
elderly persons
⢠Government has to fight again
prejudice due to the facilities to
Disable people in
accommodations: some of them
think it gives a âhospital-like
atmosphereâ
20. Development of web portals
⢠A Website (http://portal.sestante.net/) is available to
give to people of the participating unions the possibility
to have a 8-10% discount of the price in comparison with
other websites. It includes hotels search, with the field
for promotion code. It could be extended in a European
project, and attached in more global European portal.
⢠Another Website could propose many offers directed at
the 4 targets: www.visitmalta.com; it could include
another section for social tourism.