Capacity building of agricultural broadcasters and various players in impact radio programming for effective extension and advisory services

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Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA)

Pauline Kalumikiza

News & Politik

PAPER PRESENTED AT THE INNOVATIONS IN EXTENSION AND ADVISORY SERVICES INTERNATIONAL CONFERENCE IN KENYA ON 17 th NOVEMBER 2011 By Pauline Kalumikiza Farm Radio Malawi, P.O Box 30268,Lilongwe,Malawi Tel: 265 1 771561, 265 8 88566 441 Fax:265 1 771823 email: pkalumikiza @farmradiomw.org

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Case studies of innovative radio strategies in Malawi and Tanzania ,[object Object],Source: Farm Radio International: Effect of Participatory Radio Campaigns on Agricultural uptake in Malawi The chart illustrates how a community in Mvera Extension Planning Area in Malawi adopted new knowledge on vetiver grass. The internal evaluation highlighted the fact that when broadcasters are trained in how to do quality farm radio programming the approaches make an impact.

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