Presentation by Jahvé Mescco Condori, ANPE PERÚ Session: Capacity Development, Youth, and ICTs in Agriculture on 5 Nov 2013 ICT4Ag, Kigali, Rwanda

1. Agroecological youth using TICs
to market organic products
Session 02: Capacity Development, Youth, and ICTs in
Agriculture
Jahvé Mescco Condori, ANPE PERÚ

2. Agroecological youth using TICs to market organic products
National Association of Ecological Producers of
Peru (ANPE PERÚ)
•
•
About 12000 members in 18 regions of Peru
(South America) They are small organic
farmers.
ANPE PERÚ directs its actions based on its
Strategic Plan, which considers five main
themes:
a) Production and food sovereignty
b) Management, financing and organizational
strengthening
c) Market and Participatory Guarantee System
d) Communications and Advocacy
e) Capacity development in youth and gender
equity.

3. Agroecological youth using TICs to market organic products
Context /problem to sell (Cusco, Ancash y Cajamarca)
ANCASH
-Small farmers living in remote areas to
cities. And often can not afford to bring
their products to cities (because they
don’t have money). So they sell their
products to intermediaries at low prices.
-Enough opportunities motivates youth
migration.
- Fruits of the Lands Ecoferias. By 2011,
sales volumes were low. Thus, due to a
bit diffusion of these market, and the
products offered. The producers had no
business information (available supply,
sales).

4. Agroecological youth using TICs to market organic products
Proposed: TICs to economic development
•
ANPE PERU, supported by IICD, ICCO (Connect4Change) proposed to
implement ICTs supported by a network of young agroecological (partner or
children of these). Objective: Contribute to the economic improvement of
families selling their products in the 3 ecoferias Fruits of the Land of Cusco,
Ancash and Cajamarca.
Information:
• Internal level: productive supply
volume, seasonality, seasonality,
sales Ecoferias.
•
510 familias
beneficiadas
External level: telling to consumers
what is ecoferias, what products
are offered, why they are
beneficial to health, special offers,
etc.

5. Agroecological youth using TICs to market organic products
Implementation
a) Selection and basic training in
ICT network of 30 youth farmers, of
3 regions: social networks like
facebook and youtube, podcast,
preparing brochures, etc.
(December 2011 and January 2012)

6. Agroecological youth using TICs to market organic products
Implementation
During 2012 and 2013:
Training of youth in
development of
brochures, podcast,
internet (social
networks), and making
videos.
They are also trained in
the management
information system
(SIANPE): information
gathering in the field,
and its online system
digitalization. It collects
information from
partners, products for
sale, and sales in
Ecoferias.

7. Agroecological youth using TICs to market organic products
Implementation
Maylie Carrasco, de
ARPEC, in local TV
invites consumers to
visit the Fruits of the
Land Ecoferia. Full video
in the link:
http://www.youtube.com/
watch?v=YVn1hhxoUf4
Information Stand at the Ecoferia
Promote organic products in local radio
b) Activities to promote organic products, that sold in the
Ecoferia, through mass media regional. (In social
networks, television, radio, send text messages to
consumers, etc..).

8. Agroecological youth using TICs to market organic products
Implementation
Facebook: young people farmers
manage fan pages. They post
(from their regions) about
Ecoferias (when and where
performed), the products sold,
the forms of organic food
cultivation, and other information.
They use pictures, videos and
audios.

9. Agroecological youth using TICs to market organic products
Achievement
•
The development of ICT skills in the
network 70 agroecological young people
from de Cusco, Cajamarca y Ancash, and
their work, has helped to improve their
leadership, to occupy positions in their
local association and EcoFeria
committees; get new business
opportunities (Mistura).
•
•
3 regional organizations and 9 provincial
producer organizations have integrated ICTs
(use of mass media and social networks to
promote their products, and the use of
information system (SIANPE) for associative
sale and strengthening organizational.
•
Increased visibility of the Fruits of the Land
Ecoferias in the regions, an increased sales,
and producers who participate in them.
Aperture new markets in these regions
(ecotiendas).

10. Agroecological youth using TICs to market organic products
Achievement
Implementation of Online Information System (SIANPE) in 14 regions (11
additional regions). It has a database updated with 2310 ANPE PERÚ members,
in all these regions.

11. Agroecological youth using TICs to market organic products
Challenges
•
Consolidate the network of agroecological young ICTs, in
especially young women, from 3 regions, and expand the
network to 3 regions more.
•
Promote youth business ventures, with collectively
branded Fruit of the Land.
•
Promoting more leadership young in regionals and locals
organizations, for generational relief.
•
SIANPE: complete implementation into 6 regions, with
updates from ANPE PERÚ members and its product for
sale, for matching supply and demand with the help of
ICT.
•
Increase sales of organic products in the 6 regional
ecoferias and other channels of sales , with the use of
ICTs.

12. Agroecological youth using TICs to market organic products
¡Thanks!
www.anpeperu.org
Fan page’s Ecoferias:
Frutos de la Tierra Cusco
Frutos de la Tierra Ancash
Frutos de la Tierra Cajamarca