Social media platforms like LinkedIn can help users develop their professional online presence by allowing them to connect with alumni and recruiters, find relevant jobs and internships, join professional groups, and curate an online profile that showcases their background and skills. It is important to build out profiles over time and selectively engage with contacts in order to establish an online reputation. Employers are increasingly relying on social media to evaluate candidates.

1. How can social media help you to
develop your professional online
presence?
This presentation contains curated content from Sue Beckingham on social media,
higher education and developing a professional online presence:
http://www.slideshare.net/suebeckingham/presentations
Many thanks, Sue!
@suebecks

2. How can social media help you to
develop your professional online
presence?
@suebecks

3. Survey of recent graduates (2011)
"I would have started looking for jobs earlier."
"I would have actually networked."
"I would have taken on a job or an internship."
"I would have gotten more involved in career-relevant extracurricular
activities."
"I would have applied to more jobs."
"I would have focused more on becoming 'professional.'"
"I would have done more to figure out what my career goals were."
"I would have gone to the Career Center."
"I would have kept better track of my achievements."
"I would have focused more on developing relevant skills."
Source: Fins.com http://goo.gl/iXyvOA

4. @suebecks
http://www.businessinsider.com/heres-what-recruiters-look-at-during-the-6-seconds-they-spend-on-your-resume-2012-4?utm_source=twbutton&utm_medium=social&utm_campaign=careers

5. Be mindful of how people
search for information
http://www.alexa.com/topsites/global
will find the digital
footprint you leave
behind!
@suebecks

6. 2013
People searches every day
@suebecks

7. @suebecks

8. Social media ranks highly
@suebecks

10. Avoid being mistaken for someone
else with your name.
Beware of your Digital Doppelgänger!
Politician
Musician
Filmmaker
Brewery
Explorer
but it could be worse...
@suebecks

11. Social sites are also used as
search engines…
@suebecks

12. Where Employers promoted
Graduate Recruitment 2012-2013
71% more emphasis on the use of social media than in
previous years (High Fliers 2013)
@suebecks

13. It’s not what you know, it’s no
longer simply who you
know, its all about WHO
knows
@suebecks

14. Demographics
WHERE?
Fact: Over 238 million registered
members
Fact: Over 13 million registered
members in the UK.
http://press.linkedin.com/about
@suebecks

15. Find people, jobs and companies
and be found!
WHY?
Fact: LinkedIn members did over 5.7 billion
professionally-oriented searches on the platform
in 2012.
http://press.linkedin.com/about
@suebecks

16. University pages
Build networks: Transform those brilliant, creative, hardworking people you met (or will meet) on campus into a
lifelong professional network. Alumni can reconnect with
former classmates, and students can cement relationships
with current and future classmates.
WHY?
Join the conversation: Regular updates about campus news and activities from
the schools themselves, to ask questions, and engage with both the campus
community and alumni of schools.
Explore universities worldwide: Connect with students or alumni for their
perspectives on the school.
Check out notable alumni: What kinds of leaders does this university produce?
From astronauts to architects, executives to entertainers, explore the notable
alumni who have done great things since graduation.
Expand your opportunities: Explore the careers of philosophy or physics
graduates. You might be surprised at the diverse professional paths they’ve taken.
See where they live and work, what they do, and even the skills they’ve acquired
along the way to see what’s possible for you.
Source: http://blog.linkedin.com/2013/08/19/introducing-linkedin-university-pages/
@suebecks

17. Student Jobs
WHAT?
Fact: Search thousands of student internships and
jobs for graduates
http://www.linkedin.com/studentjobs
@suebecks

18. People
WHO?
Fact: LinkedIn operates the world’s largest professional network on the
Internet with more than 238 million members in over 200 countries and
territories.
Fact: Professionals are signing up to join LinkedIn at a rate of more than
two new members per second.
Fact: There are over 30 million students and recent college graduates on
LinkedIn. They are LinkedIn's fastest-growing demographic.
http://press.linkedin.com/about
@suebecks

19. Company pages
WHO?
Fact: More than 3 million
companies have LinkedIn
Company Pages.
Fact: Many companies post jobs
on this page
Fact: See who your 1st and 2nd
degree connections are within
the company
Based on origainal slide by @suebecks
http://press.linkedin.com/about

20. Follow Companies
@suebecks

21. The LinkedIn button on Company job web pages
@suebecks

22. http://jobs.theguardian.com/twitterfeeds/
http://jobs.theguardian.com/jobs/graduate/
@suebecks

23. University pages
WHO?
Coming soon!
Fact: Dedicated University
pages
Fact: From September 12th
2013 LinkedIn will be available
to pre-university students
http://blog.linkedin.com/2013/08/19/updates-to-linkedins-terms-of-service/
@suebecks

24. Alumni database
WHAT?
Fact: Search for alumni to find out where they live, where they work and
what they do.
http://www.linkedin.com/college/alumni
@suebecks

25. Groups Directory
WHAT?
Fact: LinkedIn members are sharing insights and knowledge in more than 2.1
million LinkedIn Groups.
http://www.linkedin.com/directory/groups/
@suebecks

26. HOW?
Visit: http://www.linkedin.com/
@suebecks

27. WHEN?
No time like the present!
@suebecks

28. ...but give yourself time - a minimalistic
profile won't do you any favours
Fact: You can adjust the privacy controls within
settings to make your profile private until you are
ready to share it publicly.
@suebecks
WHEN?

29. Tips
1.
2.
3.
4.
@suebecks
Follow selectively
Browse
Engage
Share
Amplify
Consider your online ‘voice’
Build your online reputation and digital presence