1. The Music Biz is a mixed documentary consisting voice
of God narration, interviews, archive footage as well
as observational footage. It also has a single-stranded,
non-linear, closed narrative structure.
The Marketing of Meatloaf
2. The use of the bold and vibrant colour red in the
opening title grabs the audience’s attention and has
connotations of importance, urgency and insistence.
The white text also contrasts with the background and the
overall title screen/logo has similarities to “Breaking News”
graphics on the news, this signifies the importance of the
exposition they are presenting.
The overall mise en scene of this screen links to
the some of the main themes of the
documentary: the power of the media.
GRAPHICS
3. These magazine covers also signifies some of
the other main themes of the documentary:
the music industry, marketing music and
success.
Newspaper and magazines in the background
also highlight and make the audience curious
as to what their exposition is about.
GRAPHICS
4. This establishing shot was shown near the
beginning as part of a montage introducing
the documentary and the main theme of the
music industry. The bright lights have
connotations of importance, fame, wealth and
success. This was also reinforced through the
use of the up-beat non-diegetic music in the
background.
CAMERAWORK
This establishing shot is similar to the one
above, except for the graphics at the bottom
which tell the audience where this place is an
its relevance to the topic that the male, Voice
of God, narrator was talking about.
5. MISEENSCENE
The documentary followed the conventions of
interviews as they have used the rule of thirds
and had medium close-ups (or close-ups) of
their interviewees. Instead of having all the
interviewees on sit on one side, they decided
to have Meatloaf’s English record label on the
right (top) and his American record label on
the left (bottom) this contrast makes it more
visually interesting as well as portraying the
difference of the two people.
6. MISEENSCENE
This is an example of a close-up they have
used in an interview.
Most of the interviewees were also sat against
a green screen which allowed the creators to
edit the screen post-production and use
different graphic backgrounds. I don’t think
this is a traditional convention of interviews,
but this technique has been becoming more
and more popular as it is effective. Another
convention they follow is having the
interviewee not make direct address to the
camera and the audience, instead they are
looking to one side- most likely towards the
interviewer off-screen.
All the interviewees were also smartly
dressed, showing that they are important
professionals. This can also be seen through
the graphics added at the bottom where it
tells the audience their name, title and
relevance to the documentary.
7. ARCHIVEFOOTAGE
There were several archive material in
this documentary- from Meatloaf’s
music videos, concerts, behind the
scene footages, archive interviews and
photographs. These archive material
are used to back up the information
the narrator is talking about as it
provides a visual evidence for the
audience. Some of the old and never-
before-seen archive footage also
create exclusivity for the documentary
for it provides a glimpse of Meatloaf’s
everyday-life to the audience.
8. EDITINGSOUND
As a majority of the interviews were
filmed against a green screen, the
backgrounds have been edited port-
production to include several different
footages. There were even times when
the documentary shows an archive clip
and the interviewee fades in then
fades out again.
Like most documentaries, there was
also a montage at the beginning to
engage the audience and other
conventional editing techniques like
cuts and cutaways.
A male Voice of God narration was used which is very
conventional of documentaries because they don’t provide a
regional accent, making their narration come across as being
clear, professional, informative and unbiased.
Other sounds included were songs from Meatloaf which suited
this documentary as it is about him, his career and the music
industry. As well as other non-diegetic sound that suited the
clips such as the dark background music playing whilst they
were talking about the Bat Out Of Hell album.