My presentation on the power of consumer evangelists and their eventual threat as a media platform. 5 minutes, 20 slides, auto advance every 15 seconds. w00t.

1. Exceptional Experience™ © ORGANIC 2009. ALL RIGHTS RESERVED.

2. Wow!

3. } Core product details, inventory and price } Video demonstrations } Accessories } Assurance. Watch a drop test! OMG! Tech specifications and tier 2 merchandising. } } Sample of content selection. Comments from the community }

4. But something was still missing..

6. WTF !

10. $$$$$ people, materials, media & time

11. Who offers a more compelling argument?

12. What Could Have Been... ...If They Had the Web

14. boos and cigarettes

19. Media for trial? Code for Congregation? or?