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CSR PRACTICES IN UKRAINE:
OVERVIEW
Maryna Saprykina
Centre for CSR Development
Ukraine
1 December 2011


                             Centre for CSR Development
CSR IN
              UNIVERSITIES
 TRANSPARENCY          ENTERPRISE 2020:
    INDEX             ROLE OF BUSINESS IN
                           SOCIETY

  CSR                             RESPONSIBLE
            CENTRE FOR CSR
REPORT                            PARTNERSHIP
             DEVELOPMENT           INITIATIVE
AWARD    WWW.CSR-UKRAINE.ORG

 NATIONAL                      THINK TANK:
 CSR CASE                        GUIDES
  AWARD              CSR         STUDIES
                  ACADEMY:
    CSR           TRAININGS
MARKETPLACE           Centre for CSR Development
CSR: status in Ukraine
As compared to 2005, the number of
Companies (68,1%) believing that businesses
should take an active part in resolving social
and environmental problems has increased
twofold (32.7% in 2005).




                                   Centre for CSR Development
NON-FINANCIAL (SUSTAINABILITY) Reports
 •62 reports prepared by companies in Ukraine
 • Including 6 companies according to GRI




                         Centre for CSR Development
CSR on website: Transparency INDEX
 REPORTING         Company                   Points (max 200)
   (50%)      1    DTEK                      160
              2    Metinvest                 146
TRANSPARENCY 3     Obolon                    140
    (30%)     4    ArcelorMittal Kryvy Rih   122
              5    SCM                       119
              6    Kyivstar                  117
 NAVIGATION
    (10%)     7    Interpipe                 106
              8    Ernst & Young Ukraine     105
              9    METRO Cash & Carry        104
ACCESSIBILITY
    (10%)          Ukraine
              10   Galnaftogaz               103
                              Centre for CSR Development
CSR on website: Transparency INDEX
              DTEK,                      AXA,
             UKRAINE                    FRANCE
GENERAL
               80%                        71%
ELECTRIC,
   USA
                             GAZPROM
  93,5%
             METINVEST         70%
              UKRAINE
                73%                      TOYOTA,
  ROYAL                  CHINA            JAPAN
  DUTCH                 NATIONAL           68%
 SHELL, NL             PETROLEUM
   85,5%                  70%
                         Centre for CSR Development
MAJOR CSR PRIORITIES
  OF UKRAINIAN COMPANIES
HUMAN RESOURCES, CAREER
DEVELOPMENT, ENGAGEMENT


ENVIRONMENT PROTECTION


COMMUNITY INVOLVEMENT
   AND DEVELOPMENT

                Centre for CSR Development
Community Development
              DANONE: MILK COOPERATIVES


   PROBLEM             SOLUTION             RESULTS
   Milk of bad      • Unite 1000        • 1 mln euro from
                      households in 5     Danone
      quality
                                        • 1 mln USD collected
  80% of milk is      regions in 20     • Created 20
produced by petty     cooperatives        cooperatives
  households in     • Technical,        • Impact on 1000
    rural areas       organizational      households and
                                          more
                      and legal
  Need to create      support from      • Much better quality
and support SME                           of milk
                      Danone
                    • Heifer Int
                               Centre for CSR Development
Introduction of modern telecommunication
                technologies in medicine



                  SOLUTION            RESULTS
PROBLEM
               • : automation     • Reduce the time
  outdated       and control        80%
 approach to     system of        • Reduce delays
                 ambulance          of the call 20
     the         service.           times
organization                      • -Reduce fuel
of emergency                        consumption up
   services                         to 10%, car
                                    mileage by 6%

                         Centre for CSR Development
Centre for CSR Development
Centre for CSR Development
Action                                       Before            After
Adoption call 103                            3 min             1 min
Transfer the call tow                        30 sec            -
Transfer the call to the substation          2 min             -
Choice Brigade Manager                       30 sec            10 sec
Transfer the call to team                    2 min             10 sec
Time between the adoption of the call team   2-8 min           15 sec - 2 min
and Directions
Directions to place a call                   8-15 min          2-8 min
In general                                   15-28 min         3-10 min
Average mileage of vehicles                  17,3 km           16,2 km


                                      American "911“ STANDARD:
                                        time interval to transfer the call to
                                                team is 53 seconds
                                      In Kharkov:
                                                  25-40 seconds.
                                                       Centre for CSR Development
Social Partnership Declaration

                                      RESULTS
                               19 cities, & 4 districts
                                Choosing priorities
 PROBLEM      SOLUTION           for financing for
Development     Social               community
   of the     Partnership      Improved lfe quality
communities   Declaration       of the communities
                                    Overcoming
                                     corruption


                            Centre for CSR Development
Social investments




Renovated cultural institutions, the modern medical
equipment in hospitals and polyclinics, computer
classes in schools
                             Centre for CSR Development
At national level: Concept of the
       National CSR Strategy
                  Participants            Document
Initiator
                             42
    Ukrainian     organizations
   companies        involved in                   10 pages
    Ukrainian     development:
   Network of         business,
                 NGOs, experts,       Final stage of public
        Global                                  discussion
     Compact       Universities
Centre for CSR
 Development                Students of economic
                         faculties in 30 Universities
                           in Ukraine study CSR
                                 Centre for CSR Development
THANK YOU!
          Maryna Saprykina
Centre for CSR Development, Ukraine
        www.csr-ukraine.org
         www.csr-review.org




                  Centre for CSR Development

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Washingtin csr practices in ukraine final

  • 1. CSR PRACTICES IN UKRAINE: OVERVIEW Maryna Saprykina Centre for CSR Development Ukraine 1 December 2011 Centre for CSR Development
  • 2. CSR IN UNIVERSITIES TRANSPARENCY ENTERPRISE 2020: INDEX ROLE OF BUSINESS IN SOCIETY CSR RESPONSIBLE CENTRE FOR CSR REPORT PARTNERSHIP DEVELOPMENT INITIATIVE AWARD WWW.CSR-UKRAINE.ORG NATIONAL THINK TANK: CSR CASE GUIDES AWARD CSR STUDIES ACADEMY: CSR TRAININGS MARKETPLACE Centre for CSR Development
  • 3. CSR: status in Ukraine As compared to 2005, the number of Companies (68,1%) believing that businesses should take an active part in resolving social and environmental problems has increased twofold (32.7% in 2005). Centre for CSR Development
  • 4. NON-FINANCIAL (SUSTAINABILITY) Reports •62 reports prepared by companies in Ukraine • Including 6 companies according to GRI Centre for CSR Development
  • 5. CSR on website: Transparency INDEX REPORTING Company Points (max 200) (50%) 1 DTEK 160 2 Metinvest 146 TRANSPARENCY 3 Obolon 140 (30%) 4 ArcelorMittal Kryvy Rih 122 5 SCM 119 6 Kyivstar 117 NAVIGATION (10%) 7 Interpipe 106 8 Ernst & Young Ukraine 105 9 METRO Cash & Carry 104 ACCESSIBILITY (10%) Ukraine 10 Galnaftogaz 103 Centre for CSR Development
  • 6. CSR on website: Transparency INDEX DTEK, AXA, UKRAINE FRANCE GENERAL 80% 71% ELECTRIC, USA GAZPROM 93,5% METINVEST 70% UKRAINE 73% TOYOTA, ROYAL CHINA JAPAN DUTCH NATIONAL 68% SHELL, NL PETROLEUM 85,5% 70% Centre for CSR Development
  • 7. MAJOR CSR PRIORITIES OF UKRAINIAN COMPANIES HUMAN RESOURCES, CAREER DEVELOPMENT, ENGAGEMENT ENVIRONMENT PROTECTION COMMUNITY INVOLVEMENT AND DEVELOPMENT Centre for CSR Development
  • 8. Community Development DANONE: MILK COOPERATIVES PROBLEM SOLUTION RESULTS Milk of bad • Unite 1000 • 1 mln euro from households in 5 Danone quality • 1 mln USD collected 80% of milk is regions in 20 • Created 20 produced by petty cooperatives cooperatives households in • Technical, • Impact on 1000 rural areas organizational households and more and legal Need to create support from • Much better quality and support SME of milk Danone • Heifer Int Centre for CSR Development
  • 9.
  • 10. Introduction of modern telecommunication technologies in medicine SOLUTION RESULTS PROBLEM • : automation • Reduce the time outdated and control 80% approach to system of • Reduce delays ambulance of the call 20 the service. times organization • -Reduce fuel of emergency consumption up services to 10%, car mileage by 6% Centre for CSR Development
  • 11. Centre for CSR Development
  • 12. Centre for CSR Development
  • 13. Action Before After Adoption call 103 3 min 1 min Transfer the call tow 30 sec - Transfer the call to the substation 2 min - Choice Brigade Manager 30 sec 10 sec Transfer the call to team 2 min 10 sec Time between the adoption of the call team 2-8 min 15 sec - 2 min and Directions Directions to place a call 8-15 min 2-8 min In general 15-28 min 3-10 min Average mileage of vehicles 17,3 km 16,2 km American "911“ STANDARD: time interval to transfer the call to team is 53 seconds In Kharkov: 25-40 seconds. Centre for CSR Development
  • 14. Social Partnership Declaration RESULTS 19 cities, & 4 districts Choosing priorities PROBLEM SOLUTION for financing for Development Social community of the Partnership Improved lfe quality communities Declaration of the communities Overcoming corruption Centre for CSR Development
  • 15. Social investments Renovated cultural institutions, the modern medical equipment in hospitals and polyclinics, computer classes in schools Centre for CSR Development
  • 16. At national level: Concept of the National CSR Strategy Participants Document Initiator 42 Ukrainian organizations companies involved in 10 pages Ukrainian development: Network of business, NGOs, experts, Final stage of public Global discussion Compact Universities Centre for CSR Development Students of economic faculties in 30 Universities in Ukraine study CSR Centre for CSR Development
  • 17. THANK YOU! Maryna Saprykina Centre for CSR Development, Ukraine www.csr-ukraine.org www.csr-review.org Centre for CSR Development