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Fundraising in tough times!
estimated 6 Indian voluntary sector gets... 25%   foreign sources Source: Civil Society May 2009 Rs 75,000 Crores
30,321  2005 33,937 2007 6 FCRA registrations 1,659   More than a Crore Source: Ministry of Home Affairs Annual Report, Govt of India
0.33%  2005 0.28%   2007 6 Global Aid declines 0.7%   UN guideline Source: The Reality of Aid, 2008
[object Object],[object Object],[object Object],[object Object],[object Object],September 29, 2009 The going gets tough
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 29, 2009 And tougher…
The tough could get going… ,[object Object],September 29, 2009
Five key sources of income remain ,[object Object],[object Object],[object Object],[object Object],[object Object],September 29, 2009
1 Promote your work
[object Object],[object Object],Visiting cards Promote your work
[object Object],Visiting cards Promote your work
09/29/09 The telephone is extremely important and often under-used tool for the fundraiser.  It can be used in variety of ways, either on its own or in conjunction with other media.  Make phone calls Promote your work
09/29/09 A presentation can be made to a formal audience and can help the fundraisers organise the ideas she/ he wants to present. Always have a 10-slide presentation ready Promote your work
09/29/09 Writing a good letter is an art that a fundraiser should master.  Write letters to people you know Promote your work
09/29/09 The creation and production of effective fundraising and publicity literature is one of the most important tasks of a fundraiser.  Good fundraising ideas cannot be fruitful if you are using poorly prepared or presented material. Distribute brochures, leaflets, appeals... Promote your work
09/29/09 Using posters, banners or hoardings are the most effective way to get publicity, especially for events and campaigns. Put up posters, banners and hoardings Promote your work
09/29/09 A newsletter is a good way to keep in touch with your donors and well wishers.  Every time they hear from you, the chances that they might remember to support your organisation increase. Bring out a newsletter Promote your work
09/29/09 Every organisation has to produce an annual report.  This can be an extremely useful publication for your fundraising.  The annual report is an opportunity to promote the strength of organisation and highlight its importance. Publish an Annual report Promote your work
09/29/09 Organising a campaign is not easy.  You need to select the right people, like campaign advisors, staff and volunteers to get your campaign started. But it is a good way to generate publicity and even funds Organise a campaign Promote your work
09/29/09 There are many innovative ways to fundraise using the internet. First you have to set up a website for your organisation.  Internet is also used for sending e-mail and e-newsletters. Use the internet, try social networking Promote your work
09/29/09 Getting publicity is important to help drive public awareness of fundraising activities.  You can use newspapers, magazines, radio, and TV to get coverage and advertise in media. Use media Promote your work
September 29, 2009 ,[object Object],[object Object],2 Tap local resources
[object Object],[object Object],3 Involve local communities
09/29/09 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More fundraising methods
4 Get government support
Thank Properly Communicate frequently Phone your top donors 5 Work at retaining your regular donors
Principles of fundraising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The 20:80 principle:  Be open to the idea that a few people in your community could donate huge sums of money and a large part of the community could give smaller donation that amount to a significant percentage of your donated income...
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 29, 2009 Fundraising in tough times
Thank you! [email_address]

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Fundraising In Tough Times

  • 2. estimated 6 Indian voluntary sector gets... 25% foreign sources Source: Civil Society May 2009 Rs 75,000 Crores
  • 3. 30,321 2005 33,937 2007 6 FCRA registrations 1,659 More than a Crore Source: Ministry of Home Affairs Annual Report, Govt of India
  • 4. 0.33% 2005 0.28% 2007 6 Global Aid declines 0.7% UN guideline Source: The Reality of Aid, 2008
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  • 12. 09/29/09 The telephone is extremely important and often under-used tool for the fundraiser. It can be used in variety of ways, either on its own or in conjunction with other media. Make phone calls Promote your work
  • 13. 09/29/09 A presentation can be made to a formal audience and can help the fundraisers organise the ideas she/ he wants to present. Always have a 10-slide presentation ready Promote your work
  • 14. 09/29/09 Writing a good letter is an art that a fundraiser should master. Write letters to people you know Promote your work
  • 15. 09/29/09 The creation and production of effective fundraising and publicity literature is one of the most important tasks of a fundraiser. Good fundraising ideas cannot be fruitful if you are using poorly prepared or presented material. Distribute brochures, leaflets, appeals... Promote your work
  • 16. 09/29/09 Using posters, banners or hoardings are the most effective way to get publicity, especially for events and campaigns. Put up posters, banners and hoardings Promote your work
  • 17. 09/29/09 A newsletter is a good way to keep in touch with your donors and well wishers. Every time they hear from you, the chances that they might remember to support your organisation increase. Bring out a newsletter Promote your work
  • 18. 09/29/09 Every organisation has to produce an annual report. This can be an extremely useful publication for your fundraising. The annual report is an opportunity to promote the strength of organisation and highlight its importance. Publish an Annual report Promote your work
  • 19. 09/29/09 Organising a campaign is not easy. You need to select the right people, like campaign advisors, staff and volunteers to get your campaign started. But it is a good way to generate publicity and even funds Organise a campaign Promote your work
  • 20. 09/29/09 There are many innovative ways to fundraise using the internet. First you have to set up a website for your organisation. Internet is also used for sending e-mail and e-newsletters. Use the internet, try social networking Promote your work
  • 21. 09/29/09 Getting publicity is important to help drive public awareness of fundraising activities. You can use newspapers, magazines, radio, and TV to get coverage and advertise in media. Use media Promote your work
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  • 25. 4 Get government support
  • 26. Thank Properly Communicate frequently Phone your top donors 5 Work at retaining your regular donors
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