Presentación del programa de aceleración del programa TechBA Monterreal y TechBA Austin, impartida el 12 de febrero, donde pretenden apoyar a las pequeñas y medianas empresas a expandirse a mercados internacionales

1. TechBA + CSOFT
IT Opportunities for Mexican SME Companies in
North America
Manuel Ribeiro
February 12, 2013
1

2. New Market Opportunities
• Nothing should be more
important for any
enterprise than to find and
exploit new market
opportunities. Even when
business is robust, there is
always the need to hunt for
new turf, to guard against
the time when a strong
product or service category
will become static or
declining.
• Skill in finding new market
opportunities is the
lifeblood of business
worldwide.

3. New Market Opportunities
• New market opportunities spring from a
range of possible sources and vary in their
size, importance, and risk. The list of places
to look includes the following:
• Different uses for an established technology
• Alternate or improved technology
• Alternate offerings of service models,
supplies, and other annuities
• New geographic regions
• New demographic or vertical industry
segments
• For IT entrepreneurs, the task of
investigating possibilities beyond their
existing markets requires judgment, energy,
creativity, and objectivity.

4. Market Size
Median Age
Heftier markets 60
40
Stronger Per capita Income
20
Older population
0
GDP (Trillion USD Current) U.S. Canada Mexico
20
GDP Per Capita (Current USD)
15 $60
10 Thousands $40
$20
5
$-
0 U.S. Canada Mexico
U.S. Canada Mexico

5. Market Size
ITC Revenues
Industry with a Steadfast $126
Billions
growth
$106
Canada and Mexico Common $86
market
$66
ITC Revenues Comparison
$46
$26
$6
Canada Mexico U.S. Canada Mexico U.S.

6. Salary & Wages
Entry Level Median Senior
Job Description for Software Developer I
Codes software applications to adhere to designs supporting internal 68 69
business requirements or external customers.
60
Standardizes the quality assurance procedure for software. Oversees
55
testing and develops fixes. 49
43
May require a bachelor's degree in a related area and 0-3 years of
experience in the field or in a related area.
Has knowledge of standard concepts, practices, and procedures within a
particular field. Relies on experience and judgment to plan and
accomplish goals.
Performs a variety of tasks. Works under general supervision.
A certain degree of creativity and latitude required. Typically reports to a
project leader or manager.
Austin Montreal
Alternate Job Titles: Entry Level Software Developer, Software Developer I

7. Pros
7

8. Cons
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9. Windows of opportunities for
Mexican IT Industry
Verical Markets
E-Health
Financial Services
Process monitoring &
Productivity
System integration in
Aerospace industry
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10. How to Export your IT Services & Products to North
America?
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11. How to Export your IT Services & Products to North
America?
Today Preacceleration Acceleration
Step 2 Discover
and create your
Hypothesis Step 5 Decision
making
Step 3 Get Ready
Step 1 Diagnosis
to get ready Step 6
International
Step 4 Expose Action Plan
Yourself
Montreal
Execution
Step 7 Feedback
& Ramp-up
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12. Quebec ITC Outlook
Computer services and software
Multimedia Industry Telecommunications industry
industry
• 80 businesses involved in games • Primarily integration and outsourcing • Energetic, innovative and avant-
development, publishing, production services. garde.
services, software and middleware • Mostly located in Metropolitan • The sector is concentrated in
• International reputations. Montréal. Metropolitan Montréal
• Employs 7,000 people (plus many • Designing vertical and generic • Benefit from the presence of a
other jobs indirectly) application software. number of renowned research
• Revenues over $1 billion. • Investissement Québec can advise centres.
• Creativity and quality of its you or provide funding for your • Total sales in this industry are edging
resources. business to set up shop or expand in up to the $9 billion mark.
• Renowned training institutions with Québec
over 5,100 graduates each year
• Extraordinary conditions for high-
tech companies wanting to do
business in Québec.
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13. Ontario ITC Outlook
Software and systems developers Wireless and telecommunications Digital media
•HP, IBM, Microsoft, Oracle, Siemens have their •RIM has reinforced Ontario’s long-standing •More than 950 interactive digital media firms
Canadian headquarters and R&D in Ontario reputation for innovation and excellence in that generate about $1 billion in revenue each
•Number of homegrown high performers got telecommunications. year. Growing at a rate of 30 per cent a year.
their start: Constellation •Home to more than half the leading companies •Includes premier games developers/publishers:
Software, Corel, Cyberplex, Descartes in Canada’s $16 billion wireless industry such as Beeline Interactive, Gameloft, Tecmo
Systems, MKS, OpenText and Platform Rogers Communications, Alcatel- Koei, Ubisoft, Artech Studios, Digital Extremes
Computing. Lucent, Ericsson and Nokia. and Magmic Games.
Animation and special effects E-Health Security software
•Recognized leaders as Autodesk •North American centre for life sciences and ICT •World-leading Certicom, (clients include : U.S.
Canada, Nelvana and Side Effects, •High performance e-health solutions. National Security Agency
•Award-winning film and television productions. •Helping major international firms (Agfa (NSA), IBM, Continental Airlines, General
•3D-industrial design and training simulators. HealthCare) and domestic providers Dynamics and Sony Ericsson)
(Nightingale Informatix and Diversinet) succeed •This sector includes other world-leading
in a rapidly growing field. Ontario companies like Third Brigade and
international providers such as
McAfee, Symantec and Cisco Systems.
Green IT
•Companies in Ontario are making
breakthroughs on every front, from
Zerofootprint to Fifth Light Technology.
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14. Debemos buscar la internacionalización?
1. Nos sentimos más cómodos bajo nuestras fronteras y nos parece que
traspasarlas es cosa de grandes corporativos. Nos conformamos con un
mercado limitado y cuyo crecimiento se estancará en algún momento. ¿Por qué
no internacionalizarse? La apertura al extranjero supone la apertura al éxito si se
hace correctamente. Si el negocio nos va mal por falta de mercado es un buen
motivo para salir fuera, si nos va bien, ¿por qué no hacerlo crecer en otros
países?
2. Estamos cómodos en nuestras fronteras, cómodos con nuestro idioma. Es hora
de cambiar. Debemos abrir los ojos y ver el mercado extranjero, la
internacionalización, como parte de nuestro futuro de expansión del negocio. La
internacionalización ha de dejarse de ver como un gran reto al que enfrentarse
sólo cuando las cosas nos van muy bien para convertirlo en un paso necesario
durante el crecimiento de la compañía, cualquiera que sea su estado, siempre
que el modelo de negocio lo requiera.
3. No todas las compañías son susceptibles de internacionalizarse (por lo menos
no en el sentido estricto de la palabra).
4. Habrá empresas que por sus servicios o productos no necesiten o no deban
realmente internacionalizarse. Se ha de tener un plan para llevarlo a cabo en el
momento adecuado.