Presented on October 28, 2010 - Beginner level introduction to using social media for small business. See the full presentation here: http://www.youtube.com/view_play_list?p=A33A1A1A53E71C27

1. S i l M di f S ll B iSocial Media for Small Business
Webinar Presented by 1&1
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2. Presenters
Aaron Nye
Customer Relationship ManagerCustomer Relationship Manager
Christine Skiffington
Social Media Communication OfficerSocial Media Communication Officer
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3. Social Media Webinar - Agenda
What is Social Media?
S i l M di St t iSocial Media Strategies
Blogging Basics
F b kFacebook
Twitter
LinkedIn
Yelp and foursquare
Resources and Tools
Q & A
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4. What is Social Media?
Using Web-based technologies to turn communication
into interactive dialogues. - Wikipedia
Kind of like an e-mail, but in public.
Simply another form of communication.
#1 reason to be involved in social media: Your
customers expect you to be there!
Always have open, honest, transparent conversations –
not sales pitches or shouting matches.
If social media use isn’t common in your industry, it’s an
even better reason to start now
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5. Interesting Social Media Stats
The top 1% of Twitter users (Addicts) account for
35% of visits to Twitter
Youtube.com is the 2nd largest search engine in
the US
Foursquare has 4 million users, but added 1
million in the last 50 days
The fastest growing Facebook segment is those
aged 50 and over
An Irish startup raised over $230,000 in 8 days
using only LinkedIn
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6. Social Media Strategy
ListenListen
JoinManage
EngageNetwork
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7. Social Media Strategy
Listen – Look at and learn from others in your industry.y y
Common trends? Writing style? Look/feel?
Join – Open accounts on different platforms and start ap p
blog
Engage – Post, answer, discuss and comment on otherg g , ,
blogs
Network – Add fans, get followers, link in, ask yourg y
readers to participate and respond to their questions
Manage – Use tools to help you be more effective
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g p y

8. Blogging Basics
Why you need a blog in addition to your website
It will drive more traffic to your siteIt will drive more traffic to your site
Search engines love fresh, new content
It will give your business a personalityIt will give your business a personality
Helps to establish a personal connection with your customers
Can answer your customers questions andCan answer your customers questions and
teach them more about your business/industry
Will establish you as an industry expertWill establish you as an industry expert
Worried no one will read it?
Individual posts are found which brings in new business
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Individual posts are found which brings in new business
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9. Facebook Basics
More than 500 million users world wide
1 out of 14 people in the world use it1 out of 14 people in the world use it
Are you one of them?
Is Facebook right for you? Absolutely!
More interaction with your customers
Expand your reach through word of mouth
Increase salesIncrease sales
SEO
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10. Facebook Basics
What do you need to start a business page?
A personal Facebook accountA personal Facebook account
A Facebook objective/goal
Cool stuff to talk about
A few minutes each day
How do you create your Page?
Community Page vsCommunity Page vs.
Official Page
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11. Facebook Basics
Choosing a name for your Page
Use your business name or website address in title
Keep it short and search friendly
Create a unique username (facebook.com/yourname)
Default landing tabDefault landing tab
Apps
Choose wisely and don’t overdo itChoose wisely and don t overdo it
Ideal content
Share your latest news & eventsShare your latest news & events
Be creative with pictures & videos
It’s OK to share links & reference sites you didn’t create
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Offer special promotions & discuss your latest sales
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12. 6 Rules for Facebook Content
#1 – Add new content regularly!
At once per week, no more than 4 posts dailyp p y
#2 – Make sure it’s relevant to your audience
Anything your customers want to knowy g y
#3 – Show your personality, be creative
#4 – Keep it short#4 Keep it short
Link to longer content if necessary
#5 – Ask for opinions & encourage involvement#5 Ask for opinions & encourage involvement
#6 – Monitor daily and always respond!
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13. Twitter Basics
Microblogging tool that allows you to say anything you
want to anyone & everyone at the same timey y
140 characters or less per tweet
Unlimited followers & followingg
You can listen to almost any conversation
www.search.twitter.comwww.search.twitter.com
Instant access to what is being said about your business
& your industry& you dust y
Extend the reach of your blog posts
Customer service
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Customer service

14. Twitter Basics – Getting Started
Search Twitter to see how it’s being used in your industry
Specific businesses or industry key words
Choosing a name (handle)
Keep it as short as possible
Descriptive and relevant to your company
Twitter URL is automatically the same as your handle
Ideal contentIdeal content
Share your latest news, events & product launches
Be creative with pictures & videos
RT other relevant tweets & info from industry experts
Your opinion
Offer special promotions & discuss your latest sales
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Offer special promotions & discuss your latest sales
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15. Twitter Defined
Tweet: when you write/post your 140 character message
Handle: your Twitter name
Follow: adding someone to your list of users whose messages
you find valuable
Tip: Do a local search to find people & businesses near youTip: Do a local search to find people & businesses near you
Replies (at tag): someone writes a public tweet to you @1and1
Retweet (RT): someone reposts a message you originally posted( ) p g y g y p
Tip: RT industry experts & other valuable info (local)
Direct Message (DM): someone sends a private message to you
Hashtag (#): marks keywords or topics so you can easily search
the tagged subject
C St d C ff G d
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Case Study on Coffee Groundz
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16. LinkedIn
Professional Social Network
Over 80 million users in 200 countries
Create a personal profile that includes:
Your basic information, photo and professional background
Recommendations from partners, co-workers or clients
Send messages, update status or share interesting stories
C t th t i l dCreate a company page that includes:
Company Overview
Key statistics such as: number of employees location etcKey statistics such as: number of employees, location, etc.
Company employees will be listed
Answer question to showcase your expertise
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q y p
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17. Yelp
Listing of user reviews and recommendations
Over 38 million people used Yelp in August to make spending
decisions
Take control of your business listing
C i t ith tCommunicate with customers
Track how many people view your page
Add photos detailed description and up to date infoAdd photos, detailed description and up-to-date info
Announce special offers and upcoming events
Unlock your business pageUnlock your business page
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18. foursquare
Location-based social networking site
Check-in at locations using the mobile website, SMS or app
Over 4 million users, but growing quickly
Take control of your business listing or create one
Create specials when people check-in or for “Mayors”
Promote specials in-store
R l ti t tReal-time venue stats
Complete your listing
How does it benefit you?How does it benefit you?
I check-in at your store and send it to 350 FB friends and 200
Twitter followers. They check out your listing-free advertising!
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19. Social Media Tools
Wordpress.org
facebook.com/pages/create.phpp g p p
business.twitter.com
learn.linkedin.com
TweetDeck – www.tweetdeck.com
CoTweet – www.cotweet.comCoTweet www.cotweet.com
Hootsuite – www.hootsuite.com
TwitPic – www twitpic comTwitPic www.twitpic.com
http://foursquare.com/businesses/
https://biz yelp com/
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https://biz.yelp.com/

20. Resources
Mashable.com
Ducttapemarketing comDucttapemarketing.com
Chrisbrogan.com
Briansolis.com
Social-media.alltop.com
ReadWriteWeb.com
Smartbrief on Social MediaSmartbrief on Social Media
SocialMediaExaminer.com
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21. Thank you!Thank you!
Any questions?y q
Facebook.com/1and1
Twitter.com/1and1Twitter.com/1and1
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