Simulated Eye Tracking with Attention Wizard

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Presentation from the 2/8/10 Fox Valley Computing Professionals meeting. I spoke about Attention Wizard, a service I love. They use algorithms to simulate the results from expensive eye-tracking hardware, at a fraction of the cost.

Technologie Gesundheit & Medizin

Simulated
Eye-Tracking
with
Attention Wizard

Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

Inexpensive Eye Tracking
Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

The cost of a new eyetracking
system is $40,000 to $60,000
Rental prices can be up to
$3000 per day
Source: http://www.uxmatters.com/mt/archives/2009/10/eyetracking-is-it-worth-it.php

Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

Free for
“occasional informal use”

Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

$10 - $40
depending on quantity
and watermarks

Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

75% correlated with
eye tracking

Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

Where are
they looking?

Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

Your content?

Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

First impression

Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

Relationship

Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

Dave Ross has been making
web sites since 1995.

He makes his living as a web
developer, runs a popular
group for web developers,
and volunteers at a cat shelter.

If you need a website
or a cat, talk to him.
davidmichaelross.com

Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

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Simulated Eye Tracking with Attention Wizard

1. Simulated Eye-Tracking with Attention Wizard Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

2. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

3. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

4. Inexpensive Eye Tracking Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

5. The cost of a new eyetracking system is $40,000 to $60,000 Rental prices can be up to $3000 per day Source: http://www.uxmatters.com/mt/archives/2009/10/eyetracking-is-it-worth-it.php Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

6. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

7. Free for “occasional informal use” Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

8. $10 - $40 depending on quantity and watermarks Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

9. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

10. 75% correlated with eye tracking Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

11. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

12. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

13. Where are they looking? Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

14. Your content? Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

15. First impression Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

16. Relationship Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

17. Dave Ross has been making web sites since 1995. He makes his living as a web developer, runs a popular group for web developers, and volunteers at a cat shelter. If you need a website or a cat, talk to him. davidmichaelross.com Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

Hinweis der Redaktion

October, 2009. Lot of buzz.
Google heatmap. Shows people only look at first two links.
Edmund Huey made the first eye tracking hardware in 1908. Big ugly hood with lens at the front. Marketers picked it up in the 1980s & 1990s.
Looks like a normal LCD monitor, but has cameras behind the screen or in the bezel.
NOT PAID ENDORSEMENT

Simulated Eye Tracking with Attention Wizard

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Simulated Eye Tracking with Attention Wizard

Hinweis der Redaktion