This is the presentation I frequently use when speaking with a business group on local SEO. The performance is intended to spark discussion - it isn't a how-to for DIY SEO although there are plenty of local SEO tips in it. Be DISCOVERED http://sidewalkbranding.co/local-seo-company/

1. Local SEO gets businesses DISCOVERED

2. Chris Sheehy
• Small Business Owner (x4)
• Local SEO Specialist
• Small Business Focused
• Family of Business Owners
• SCORE Business Advisor
• Tech Advisor @ NEIT
• Curriculum Writer @ NEIT

3. Presented – Published - Quoted

4. Local Elements That Matter
• Keywords
• Website
• Links & Citations
• Content Marketing
• Social Media

5. [keywords]
Foundation of Internet Marketing
Focus On:
• Ones People are Searching
• High Search Volume
• Local Reference
• FRESH LOCAL DATA
Use throughout front/back end of website

6. [website]
Focus On:
• Unique META Titles
• Unique META Descriptions
• Keyword Synergy
• Easy & Direct Navigation
• Footer Text
• SCHEMA
• NAP (name, address, phone)
Websites alone do not drive traffic to
businesses – no matter how cool they look

7. [links]
Other than Website SEO – Creating Backlinks is
Super Important for Local Discovery
Focus On:
• Citation Consistency
• High Authority Ranking Links
• Complete Listings
• Keyword Synergy
80% of small businesses have online
business NAP errors

8. [citations]
Any reference of your business contact
information is a citation.
NAP (name, address, phone) is an element
of a citation
Focus On:
• Dead-On Consistency
• SEO Formatting
• Authoritative Link Building
• Category (think Keyword)

9. [content marketing]
Content is (still) KING
Focus On:
• Blogging
• Photo Sharing
• Press Releases
• News/Media Opportunities
• Keyword Synergy
Min: 2 (something) each month

10. [social media]
Optimized Profiles are more
DISCOVERABLE – in/out of network
Optimized Posts are more
DISCOVERABLE – in/out of network
Focus On:
• Keyword Synergy
• Drive Traffic to Online Assets (link
building)
• #hashtags and #custom_hashtags

11. FREE Consultation & SEO Audit
Local SEO Circa 1997 BG (before Google)
401-481-4939
http://sidewalkbranding.co