The document provides tips and strategies for effective employer outreach. It discusses setting measurable goals, building targeted messaging, leveraging various communication platforms like social media and news media, tracking return on investment, and developing global and individualized messaging. Key recommendations include understanding employer needs, highlighting program successes, and establishing internal systems to coordinate outreach efforts.
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Employer Outreach presentation by Full Capacity Marketing
1. Effective Employer Outreach U.S. Department of Labor Employment and Training Administration Presenter: Celina Shands Gradijan President/CEO Full Capacity Marketing, Inc. 2010 National Reemployment Summit December 14 & 15 - Arlington, VA
23. Imagine having a single virtual repository filled with thousands of workforce success stories from each state and local area accessible to policy makers and other stakeholders that clearly demonstrates the return-on-investment (ROI) of workforce development.
42. EDC Offerings Enterprise Zone Federal/Local Tax Credit Programs Financing/Capital Foreign trade zone Location Assistance Business Attraction Entrepreneurship/Management
43. Referring Partner Offerings Accounting/CPA Services Business/Strategic/Marketing Plan Construction/Engineering/Architectural Services Cost Segregation Analysis/Services Domestic/global marketing and sales Environment/government regulations Information technologies Law enforcement Local government services Operations/production Product development Resource Center - Research State government Transportation/logistics/supply chain Utilities/Energy Savings Web Design/E-Commerce
44. Employment Connection Offerings WorkKeys – WIA client Recruitment Services Training On-the-job (OJT) Occupational Skills Resources & Information Labor Market Trends HR Information EEO Information Labor Relations Government Resources Wellness & Ergonomics Information Employer Incentives Events & Workshops
45. Innovate Tulare County Collective Packaging # 1: Business Incentives #2: Business Services #3: Workforce Solutions
46. Subtle Communication Cues Celina Shands Gradijan – Business Services Representative Employment Connection – Visalia 2222 ABC Street Visalia, CA 22222 Phone (222) 222-2222 [email_address] Partner
47. A Familiar Cycle 2. Connect with them 1. Who might need us? 3. Make a suggestion
52. New Jersey Ohio Wisconsin Oregon California Texas Oklahoma Colorado Florida Dallas Fort Worth Colorado Springs Stillwater Sierra Vista Phoenix Arizona Cleveland Dayton La Crosse Portland Cherry Hill St. Petersburg Sarasota Hammond Louisiana Imperial Beach The Oregon Consortium
54. HGYOI Business Engagement Disconnects Lack of market research No systems to capture voice of business Data not used to improve operational structures Weak message strategies and lack of positioning No consultative sales process Lack of prospect lists Lack of business outreach coordination Defining business engagement Tracking ROI
55. Voice of the Customer Employer Outreach Tracking Tool
58. Demand Dashboard HGYOI Highlights Outreach & Engagement # of all contacts increased 74% 30-45% - cold calls Future Engagement 30% interested in future engagement New Hires # of part-time or full-time hires increased from 65 to 142 per month
59. Conclusions 1. Businesses want a partner that understands their issues. 2. They want a system that has internal efficiencies among its many partners 3. They will engage with you if they understand the value propositions. 4. Communication platforms are critical in both outreach and 1-1 sales efforts . 5. Credibility and perceived value increases if solutions are identified [ regardless of the funding stream ].
64. Resources Online Web Evaluation Tool Complimentary Web Evaluation Web Enhancement Library Social Media Tutorials Marketing Workgroup Quarterly eNewsletter Follow Us www.FullCapacityMarketing.com