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GET OUT OF YOUR
     INBOX
 How To Dominate Email in 1 hr a Day


            Chris Schultz
What email do you use?


• me@gmail.com
• penpal@hotmail.com
• grandma@aol.com
• corporate@outlook.com
What email do you use?


• me@gmail.com
• penpal@hotmail.com
• grandma@aol.com
• corporate@outlook.com
Email Goals

• Don’t leave Gmail to do stuff
• Don’t waste time on unimportant stuff
• Don’t get overloaded
• Don’t get ignored
USING EMAIL
Email that gets read

•   Tools:
•   Plain text
•   CAPITALIZATION
•   Bullets
•   Line spacing
•   2-3 sentence paragraphs
•   Links
Email that gets read
Email that gets read
        One sentence intro
Email that gets read

     Clear CAPITALIZED headings
Email that gets read


         Descriptive links
Email that gets read



          Bulleted lists
Email that gets read




          Call to action
Email that gets read




           Thank you!
A great header
A great header


•   Using [Brackets] for instant mental filing
•   Descriptive header with what you want
•   Forge a connection
•   Feed a need: ego, curiosity, fun
Proper use of CC & BCC
    CC                          BCC
•   people who need to      •   any list of people who
    know                        don’t know each other
•   reply to conversation       to prevent exposing
    by one member of            emails
    larger team             •   take people off a thread
Need BCC

SPAM
Getting a response
• Send 3 sentence emails. Not 3 paragraphs, 3 sentences
• Don’t ask for meetings, ask for the one thing you want
• If you don’t hear back, ping her again
• Don’t send attachments, send links
• Make it easy for people to do what you want
• Use good plain text formatting
• Write a clear subject
Reminder
                             Hi Peter -
    DO
•   short                    I know you’re busy, so this is just a
•   friendly                 quick ping to see if you’ve had a
•   understanding            chance to look at the proposal I sent.
•   include original email
                             It’s included below. I’d appreciate a
    DON’T                    quick update when you have a
•   Get pissed or passive    moment.
    aggressive
•   be longwinded            Thanks,
                             Chris
Signature
    YES                        NO
•   name                   •   images
•   title                  •   physical address
•   phone #                •   legalese - unless you must
•   twitter                •   “please do not print”
•   1 or 2 URL’s - blog,   •   embedded HTML iFrame
    company
•   call to action
    promotion
Signature
Signature
       NO!
Auto-responder etiquette

            • Subject Line: Out of Office
            • No cute vacation talk
            • Give date you will be back
            • Give alternative or emergency
              contact info
            • Turn it off - NO “I check my email
                2x per day”
http://shankman.com/auto-responder-email-replies-u-iz-doin-it-wrong/
USING GMAIL
Send attachments
Send attachments
Attachment hygiene

• Small files < than 1 meg or use
  Dropbox
• PDF or file format people can open
• NO Microsoft formats *.pdtx
• Think mobile
Send calendar invites
Send calendar invites
Send calendar invites
Send calendar invites



It’s on my CALENDAR
Send calendar invites



It’s on my CALENDAR
Tag, Folder, Archive
    TAG                      FOLDER                   ARCHIVE
•   associate w/ a tag   •   active folders ie:   •   always get email
    (or multiple tags)       Sane Box are             out of your inbox
    for bulk review          helpful                  after acted upon
    later                •   use google rules
•   I use this to            to put things in
    collect contacts         folders
•   I may want to find    •   I need to do
    this later               something with
                             this now


Use search to find stuff later, not folders, tagging.
Find Stuff with Search

           SEARCH
Save stuff with Labels
              Tag with LABELS
Find stuff with Labels


       Search by LABELS
HACKING GMAIL
Syncing

  Easy


 Harder
Taking Friday off!
thank you!

Now Go out there and Dominate Email
               @cschultz
        chris@launchpadnola.com

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Get out of your inbox

  • 1. GET OUT OF YOUR INBOX How To Dominate Email in 1 hr a Day Chris Schultz
  • 2. What email do you use? • me@gmail.com • penpal@hotmail.com • grandma@aol.com • corporate@outlook.com
  • 3. What email do you use? • me@gmail.com • penpal@hotmail.com • grandma@aol.com • corporate@outlook.com
  • 4. Email Goals • Don’t leave Gmail to do stuff • Don’t waste time on unimportant stuff • Don’t get overloaded • Don’t get ignored
  • 6. Email that gets read • Tools: • Plain text • CAPITALIZATION • Bullets • Line spacing • 2-3 sentence paragraphs • Links
  • 8. Email that gets read One sentence intro
  • 9. Email that gets read Clear CAPITALIZED headings
  • 10. Email that gets read Descriptive links
  • 11. Email that gets read Bulleted lists
  • 12. Email that gets read Call to action
  • 13. Email that gets read Thank you!
  • 15. A great header • Using [Brackets] for instant mental filing • Descriptive header with what you want • Forge a connection • Feed a need: ego, curiosity, fun
  • 16. Proper use of CC & BCC CC BCC • people who need to • any list of people who know don’t know each other • reply to conversation to prevent exposing by one member of emails larger team • take people off a thread
  • 18. Getting a response • Send 3 sentence emails. Not 3 paragraphs, 3 sentences • Don’t ask for meetings, ask for the one thing you want • If you don’t hear back, ping her again • Don’t send attachments, send links • Make it easy for people to do what you want • Use good plain text formatting • Write a clear subject
  • 19. Reminder Hi Peter - DO • short I know you’re busy, so this is just a • friendly quick ping to see if you’ve had a • understanding chance to look at the proposal I sent. • include original email It’s included below. I’d appreciate a DON’T quick update when you have a • Get pissed or passive moment. aggressive • be longwinded Thanks, Chris
  • 20. Signature YES NO • name • images • title • physical address • phone # • legalese - unless you must • twitter • “please do not print” • 1 or 2 URL’s - blog, • embedded HTML iFrame company • call to action promotion
  • 22. Signature NO!
  • 23. Auto-responder etiquette • Subject Line: Out of Office • No cute vacation talk • Give date you will be back • Give alternative or emergency contact info • Turn it off - NO “I check my email 2x per day” http://shankman.com/auto-responder-email-replies-u-iz-doin-it-wrong/
  • 27. Attachment hygiene • Small files < than 1 meg or use Dropbox • PDF or file format people can open • NO Microsoft formats *.pdtx • Think mobile
  • 33. Tag, Folder, Archive TAG FOLDER ARCHIVE • associate w/ a tag • active folders ie: • always get email (or multiple tags) Sane Box are out of your inbox for bulk review helpful after acted upon later • use google rules • I use this to to put things in collect contacts folders • I may want to find • I need to do this later something with this now Use search to find stuff later, not folders, tagging.
  • 34. Find Stuff with Search SEARCH
  • 35. Save stuff with Labels Tag with LABELS
  • 36. Find stuff with Labels Search by LABELS
  • 38. Syncing Easy Harder
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 45. thank you! Now Go out there and Dominate Email @cschultz chris@launchpadnola.com