2. Content creation is at the core for every
community manager’s role in keeping their
audience engaged.
From blogs to tweets to wall posts, there is a lot to
copy, to message, to push out to the community. For this
reason the community manager’s role is one where great
creativity is needed. Content by itself needs to be
accurate, relevant, thoughtful, unpredictable, and
informative and at times funny. Putting up the same old
content day after day is going to get stale quickly and
end up with you losing the community engagement you
were after in the first place.

3. Where do you come up with fresh
ways to accomplish that 7 days a
week?

4. Multi- Media and Visuals How-to’s and Tips
* Show a step by step guide on * Point out common mistakes
how to do something in a and offer solutions on how to
screencast, how-to-video, or fix or avoid them.
show the steps in a series of * Offer a list of benefits for
photos. doing something.
* Create a music video and post * Share a list of things to avoid.
it on your blog. (Youtube
Channel)
* Share a cartoon or an original
one (Deviantart)

5. Use Existing Content Incorporate other Platforms
* Do a weekly or daily links- * Use Slideshare to present new
roundup of relevant news for statistics related to your
your community. space and share that in a blog
* Share your slides from a post.
recent presentation * Ask a question on Twitter and
* Share conference takeaways share results using Storify.
* Do a roundup of the most * Collect tweets from a Webinar
popular posts. or conference hashtag and
(week/month/year) show them off with Storify.

6. Research Thought Leadership
* Respond to industry research * Get experts to offer a tip and
with your own perspective. do a round-up of their
* Do a survey with Survey recommendations.
Monkey among your
Community * Feature guest post form
industry experts.
* Do a poll of your Twitter
community with a Twtpoll or * Create a list of trends to
Facebook community. watch.

7. Make it about your Community
* Interview your favourite customer.
* Post a Flickr slideshow of pictures from a recent
event.
* Run a contest giving away something relevant to your
community.
* Ask for guest post from community members.
* Publish a post relevant to the current season or
holiday.

8. Responding to followers Twitter Tools
* Check your @ replies regularly * Alert your community if you
and respond to questions on a are tweeting an event they
timely manner. don’t want to hear about to
mute you.
* Assign tweets to the * Identify demographic
appropriate person who can information about your
answer them. followers, by learning
* Offer to email a community nationality and gender and
member if they have further participating in relevant
questions holidays.
* Measure your click-throughs to
see which topic gains the most
attention.

9. Sharing your content
Incorporate other platforms
* Use a variety of headlines * Use other new media tools to
and test what drives the
entertain, inform or even
most clicks.
gain information from your
* Schedule tweets on community.
weekends or even at
* Participate in relevant
night in order to gain a
Twitter chats related to your
larger audience in other
community.
time zones.
* Don’t cross-post your content
* Use the word teaser, onto different platforms,
when making a post with
treat them individually.
a few helpful tips and
linking to the page.

10. Follow Friday
* Use Follow Friday to engage with your most
engaged community members.
* Do “Special Edition” Fridays giving it a theme.

11. Photos
Posting Statuses on the Wall * Tag real people in photos –
* Reply to user’s “likes” and allowing friends to see the
pictures and bring a new
“comments” audience to your page.
* Ask your community their * Post a mystery photo to
opinion on things. have members of the
* Get ideas from your community guessing who it
community. was.
* If sharing information with
pictures on your blog, just
share the picture on your
Facebook page.

12. Analytics
* Celebrate Holidays – Post Status
wishing everyone salutations on a
special holiday. E.g Feast Days,
Holidays, etc
* Use the feedback metric of
Facebook to gain an insight on
which content gets the highest
percentage.
* Add UTM (Urchin Traffic Monitor)
to links you share on Facebook to
track traffic sent from your
Facebook page to your website.