A short summary of a workshop presented at various international forums on how to approach rural communities when doing ICT interventions. The presentation show the role of user experience and change management and how important both these areas are when working in rural communities.

1. A
User-­‐centric
Way
to
Change
Management
for
Rural
Community
Development
Prof
Darelle
van
Greunen
&
Ms
Alida
Veldsman
Nelson
Mandela
Metropolitan
University,
Port
Elizabeth,
South
Africa

2. Overview
of
presentaIon
ICT
for
community
development
Methods,
processes
and
tools
to
facilitate
adop9on,
acceptance
and
successful
implementa9on
of
ICTs
as
an
enabler
for
community
development

3. What
is
Change
Management?
Change
Management
is
a
structured
process
and
a
set
of
tools
for
leading
the
people
side
of
change.
During
the
Change
Management
process
one
needs
to:
• influence
people’s
beliefs
&
behaviors
to
bring
about
change;
• manage
&
lead
the
change
to
insure
business/project
outcomes;
• enable
individual
changes
to
bring
about
group
change;
• ensure
that
everyone
is
on
board;
• project
strong
&
sensi9ve
leadership;
and
• help
people
through
transi9on.

4. A
tool
is
only
as
good
as
the
thinking
and
approach
behind
it.
CM
User
acceptance
&
adop9on
of
change
in
rural
communi9es
UX

5. What
will
we
do?
Agree
on
some
broad
guidelines
to
assist
development
pracIIoners
with
the
essenIal
work
for
a
healthy
change
process.
What
will
you
learn?
• How
to
manage
the
change
brought
about
by
the
introduc9on
of
ICTs;
and
• How
to
contextualize
the
systems,
guided
by
use
needs
to
drive
requirements
and
design.

6. What
is
User
Experience
(UX)?
Eisch
mama!
Before
During
ARer
UX
goes
beyond
the
usability
of
a
product
.
It
is
an
innate,
subjec=ve
emo=on
of
a
person’s
interac=on
with
the
product
in
a
specified
context.

7. Differences
• Where
do
we
(non-­‐rural)
live?
– World
of
things
– Community
of
things
• Where
do
rural
communi9es
live?
– World
of
people
– Community
of
people

8.
Working
in
CommuniIes
Where
do
you
start?

9. Entry
Point
The
Entry
Point
is
the
moment
at
which
you
make
your
first
contact
with
a
community,
in
such
a
way
that
it
s9mulates
community
ac9on.
The
underlying
message
is:
‘We
will
be
there,
but
you
are
the
ones
doing’.

10. Five
Elements
of
a
Developmental
Approach
1. Change
begins
and
ends
with
rela9onships…
2. Gain
understanding
3. Facilitate
change
4. Ground
&
support
the
change
5. Review
and
monitor

11. When
to
use
what?

12. Why
CM
and
UX?
• Keyword:
People/User
• How
do
we
introduce
Change
to
the
world
of
people
and
s9ll
ensure
the
experience
is
posi9ve?
• How
do
we
ensure
the
ubuntu
and
development
of
technology
in
rural
communi9es?
Ubuntu
–
I
am
because
we
are
Spirit
of
wellbeing,
posiIve
support,
relaIonships

13. Rural
CommuniIes
• Preferred
methods
and
techniques
• What
works
and
what
not?
It
is
Puzzling!

14. Contact
Details
• Darelle
van
Greunen
Email:
Darelle.vanGreunen@nmmu.ac.za
• Alida
Veldsman
Email:
alidav@telkomsa.net
Want
to
know
more?
Contact
us
to
present
this
half
day
workshop
at
your
organisaIon.