Looxright is an online analytical tool, that provides detailed reports to students, publishers, teachers and parents. Visit: www.looxright.com for more information

1. Provide added value
Track the usage of your products
Offer personalized coaching
Spread the word on social media
Cloud-based reporting and advanced analytics
for publishers and learners
on interactive online tests

2. What is it?
Looxright is an online service enabling publishers to...
• provide added value by assisting learners to track and improve
their performance
• offer virtual coaching to learners and parents by promoting
personalized additional material
• evaluate the usage and effectiveness of their digital products by
tracking how they are used
• exploit social networks to address targeted audiences
Learners
Publishers
Parents
Educators
Publishers

3. The looxright concept
Three simple elements
• Publishers
offer Looxright-enabled interactive tests (web, tablets, CDROM).
Any automatically-graded test can be "looxright-enabled"
• Learners
take tests and transparently send scores + semantics to the
looxright web service
• Looxright
provides advanced reporting and analytics to learners, parents,
publishers and other stakeholders

4. The looxright concept
Learners complete
Looxright-enabled
1 content by Publishers 2 interactive tests on the
web, pc or tablet
Learners, parents, publishers,
3 educators receive performance
reports and analytics

5. looxright for learners
1. Take a looxright-enabled test on a tablet, a pc, the web
2. Accept submission of your answers to looxright
3. Receive your personal report by email
4. Link to looxright for a wealth of reports, analytics and
personalized advice

6. looxright reporting for learners
Buy Submit your answers
Use app on companion cd
- a print book
Take tests on web site
- an iBook
- an online test Take tests on a tablet
Immediately receive report
by e-mail
Follow the link for more
reports, analytics and advice

7. looxright reporting for learners
Learner reports available by looxright
• Current test score graphs
Comparison of learner’s test scores to scores of others who took the
same test in the same educational context as well as by other criteria
(geography, age, level etc).
• Best/worse/average scores graph in "this test", compared to the
scores of others who took the same test.
Comparison with learners in the same educational context as well as by
other criteria.

8. looxright reporting for learners (2)
• Best/worse/average performance graph in "this book"
Comparison to the performance of others who took tests of the "same
book", with learners in the same educational context as well as by other
criteria.
• Best/worse/average performance graph in tests with specific
semantic annotation tags
Comparison to the performance of others who took tests with the same
tags, with learners in the same educational context as well as by other
criteria.

9. looxright reporting for learners (3)
• Performance graphs and ranking in a series of tests in the learner's
educational context
Tests and context can be selected by interactively defined criteria
• Spider-type graph displaying the learner's performance in "all
topics"
Comparison to the average performance of the learner's educational
context as well as to the performance to similar educational contexts
based on other criteria (geography, age , level, etc.)
• Highlights of the learner's strong and weak thematic areas

10. looxright report samples for learners

11. looxright report samples for learners

12. looxright report samples for learners

13. looxright report samples for learners

14. Looxright
reporting for publishers
Discover the hidden knowledge
about your interactive digital products

15. Discover the hidden knowledge
You and your products
• Get usage reports of your customers worldwide:
How is your content used?
• Correlate reporting with demographics and other market criteria
to conceive new ideas for new digital products
• Collect quality assurance data for your educational content

16. Discover the hidden knowledge (1)
What you have always wanted to know...
• How are my digital products used by geography over time?
Reports, graphs and maps about the usage of your products worldwide
• What are my best and worst digital product performers based on
geographical and time criteria?
Is your content equally used in all markets?
• What are my best sellers in a specific market segment?
Define "market segment" by drilling as deep as you want
• How do my customers perform on my books, tests, thematic areas
based on geography over time?
Gossip? Not really...

17. Discover the hidden knowledge (2)
What you have always wanted to know...
• What are my best market segments based on loyalty, number of
tests completed and scores achieved?
Discover where your additional material is most welcome in real
practice: charts, maps, tables, using your criteria
• How popular my interactive digital products are?
Flexible, interactive criteria that help you discover useful knowledge
• How many facebook / tweeter posts have been posted per book
per country and time period?
• How does the use of online interactive tests compare to use of
print books?

18. Discover the hidden knowledge (3)
What you have always wanted to know...
• How effective have my online campaigns been?
Compare online campaigns with the usage of your digital material in all
markets and market segments
• What is the feedback of learners, parents, educators on my
content?
Rating is possible if desired, too
• Which of my digital products are obsolete?
Discover if your customers never use the companion CD/DVD
• How can I improve my online campaigns?
Compile information into knowledge on new online campaigns.

19. Looxright report samples for publishers

20. Looxright report samples for publishers

21. Looxright report samples for publishers

22. Go further than your competition
You and your customers
• Attract parent attention by automatically notifying the parents
every time a young learner takes a test
• Send summarized reports of the young learner’s progress as an
added value service offered by the you, the publisher, to parents
• Exploit social media with live content in the social context of your
target group
Sample posting
Paul took Grammar Test 1 from the book Fundamentals of English and got a
score of 96%. His score places him at the top 2% performance of his age
group – press here for more info on how you can achieve a similar score

23. Go further than your competition
Provide additional tests and material, free or at a charge
• Online tests
• eBooks, iBooks
• Print books
Offer value-added such as personal coaching
• Make suggestions focused on the weakest thematic areas of
learners, based on their performance
Promote other print or digital products
• Within the interest of your customers

24. looxright for publishers
Discover the Sell more online
Evaluate how your Develop and test
hidden knowledge content:
products are used new ideas into
with advanced personalized,
worldwide products
analytics focused
Address directly Analyze behavior
Notify parents Offer added value
your target groups and performance
instantly to all stakeholders
on social media data

25. The looxright service
Service offerings
• Basic Service
Hosted in shared looxright servers. Useful as a starting service (pilot) and
for small publishers
• Advanced Service
Hosted in dedicated servers for each publisher, such as
[analytics].publisher-name.com
Service options
• Custom web themes, consistent with the publisher's web site
• Custom APIs and integration with LMS/LCMS

26. The looxright service (2)
Optional features:
• Integration of Publisher's promotion material in all test reports
• Social media connectors for Facebook, twitter and Google+
• XML raw data reporting including detailed data related to learners’
usage of each specific title as well as to social media interactions
• Option to customize reports per title/series

27. More looxright
web: www.looxright.com
email: info@looxright.com
twitter: @looxright
facebook: www.facebook.com/looxright
US/Canada HQ: 1709 - 38 Elm Str.
Toronto, ON
M5G2K5
Canada
Phone: (+416) 432 8325
Fax: (+416) 351 8269
EMEA office: CrystalClearSoft
www.crystalclearsoft.com
44-46 Katechaki Avenue
GR 11525 Athens
Greece
Phone (+30) 210 6746200
Fax (+30) 210 6746209