9. 64% of smartphone owners are now using their mobile devices to shop
online
74% of smartphone owners used their devices to get directions and other
location-related information as of February 2012 — up from 55% last
May
44% access the site of a retailer where they typically shop
34% downloaded a retailer‘s app
24% search for a coupon to use at checkout or use a barcode-scanning
app to comparison shop
Sources: (Source: eDigitalResearch and Portaltech Reply, 2012) (Source: Pew Research Center, 2012) (Source: Nielsen, 2012)
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10. Do:
Some research.
Get to know the mobile searcher.
Use what you know to develop
your strategy.
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11. #2 – Don’t:
Use your desktop conversion
for your mobile conversion
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12. We just saw mobile searchers
don‘t behave or search like
desktop searchers …
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57. Do:
Use Mobile Site Best Practices!
Keep it simple
Focus on conversion
Use mobile features, like click to call
Think ―tap-able‖ not ―click-able‖
Use vertical navigation
Page size & load time matters
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