It is the Brand Identity of LMar Gallery.

1. Contemporary. Classic. Human.

2. We incorporated the feel of sophistication and contemporary
classics, but retained the edgy qualities, for a younger
audience, but also a familiar feel that appeals to a more
distinguished crowd.
Since we are not directly putting our logo onto anything
that we sell (i.e. artist retains the rights to their work) we do
not have a trademarked name.

3. Mission Statement
LMar gallery is a contemporary art space, founded in 2010, and focuses on establishing
mid-career artists. A heavy emphasis is laid on experimental medias in the painting,
photographic and installation disciplines. Located in the popular Pilsen Art District in
Chicago, LMar Gallery sets itself apart by bringing non-centralized artists to its walls.

4. By sticking to our mission statement, we are
building trust and respect with artists and clientele.
With galleries coming and going, LMar Gallery guarantees
and vows to stand by the service of providing non-centralized
artist.

5. LMar Gallery Mantra
“LMar Gallery; more then just four walls, but a miracle of endless imagination and talent.”

6. The mantra of LMar Gallery is a simple statement that is the heart of
who we are. This short statement gives a clear indication, to both our
clientele and employees, of what we offer and our main focus. By
displaying our mantra with our mission statement, we make ourselves
memorable in talking firsthand and guaranteeing our service. This is
a way of displaying both our passionate and professional demeanors.

7. Style

8. Font
Our logo has no specific design elements to it, so we only follow by
the rules of; Guideline 1 - Standard character and stylized lettering
trademarks composed merely of standard guidelines, Type, Print,
Block or Stylized lettering are not coded because they do not
contain design elements through the USPTO.gov site.

9. Business

10. Color
LMar Gallery has kept their logo simple
and only uses one color element. The
color red is both pleasing to look at and
signifies strength and authority to the
viewer.

12. They left their fonts in an Times New Roman (Zolla/
Liberman) and Arial (Ann Nathan) fonts. What this
tells me, is that they are already established galleries
with names that are recognizable in the arts industry.
The names alone outweigh the need for any flashy
type or color.
When looking at the logos for both Zolla/
Lieberman Gallery and Ann Nathan
Gallery, we can see that there is main
characteristic for both and that is the
simplicity of their style.

13. This simple and effective logo from Armani
Exchange, has used very simple type, but has
also managed to secure itself in being a
noticible brand. Even without the name
beneath the A|X it is still easily identified as
being Armani Exchange.

14. Since we will be dealing directly with artists
as well as the public (not to mention,
contracted workers) we try our hardest to
provide a welcoming, comfortable,
professional and fun experience.
Since, LMar Gallery is owned and operated
by Liz Mares and Crystal Angeles, it is fairly
easy to keep a clear outline of what our main
values and beliefs are.

15. Each month, LMar Gallery will provide an article/blog to
update our clientele of emerging artists. Intense research
will be done, each month, to find an artist to exhibit and
mention in the monthly gallery article.

16. This tagline is effective in the aspects that it clearly states our mission in three simple words. We
are a contemporary art gallery that exhibits/sells contemporary art in classic disciplines (works on
paper, painting and installations). Every work of art is the soul of the artist, speaking and reaching
for emotional responses; touching the viewers humanity.
Contemporary. Classic. Human.

17. Through these three very specific words (Contemporary.Classic.Human), we are
speaking directly towards our clients and assuring them of the goods that we offer.
We are also personalizing ourselves and saying that we are not above or below
anyone, but rather of one species that has one common bond - art.

18. We have discovered, in our research, that our main
competitors do not have a clearly established tagline (if one at
all.) I do believe this sets us above the rest, in a manner that
we are clearly giving our target audience a reason to see what
we are about.

19. Since we are new and don’t have the prestige of our competitors, it is essential
that we offer a clear picture of who we are without giving too much away. Since
our words are positive and bold, this will create a buzz and a curiosity which
ultimately brings about a following.

20. Sources
http://tess2.uspto.gov/tmdb/dscm/dsc_gl.htm#generalglines
http://outsidecounsel.net/2010/11/07/choosing-a-brand/
http://www.uspto.gov/trademarks/law/tmlaw.pdf
http://www.uspto.gov/web/offices/pac/mpep/documents/appxr_1_84.htm
http://findarticles.com/p/articles/mi_m0HMU/is_3_28/ai_73023792/
Artwork
http://www.artsheffield.org/listings/wp-content/uploads/2008/11/captiveprelimb6001.jpg
http://arttattler.com/Images/NorthAmerica/NewYork/MoMA/Compass%20in%20Hand/26-Boetti.Aerei.jpg
http://www.rockyneckartcolony.org/images/Winter-Vines.jpg
http://www.newasiagallery.com/images/Vietnamese%20Contemporary%20art%20Nguyen%20Trung
%20NT001-100X100cm.jpg
http://images.businessweek.com/ss/05/12/yunghochang/image/small_museum_of_contemporary_art.jpg
http://www.artbywicks.com/midnight%20sun%20contemporary%20art.jpg
http://www.shawnmcnulty.com/art/M/el_mariachi2_blue_contemporary_art.jpg
http://www.artnexus.com/images/content/webimages/2007/u0007904big.jpg
http://www.shift.jp.org/ja/archives/2008/10/09/7_CorbusierMori_SebastianMayer.jpg
http://www.thaddeusc.com/albums/album_image/7428597/6016084.htm
http://www.thaddeusc.com/albums/album_image/6095456/6177441.htm
http://www.thaddeusc.com/albums/album_image/1638763/2942798.htm
http://en.artoffer.com/_images_user/5683/47342/large/Mila-Huber-Movement-People-Women-Contemporary-Art-
Contemporary-Art.jpg
http://www.artknowledgenews.com/files2009b/Okwui_Enwezor_contemporary_art.jpg
http://www.miccicohan.net/images/New-Art-Work/contemporary-art-paintings-new-york-fine-art-micci-cohan.jpg
Thank You