Craig Rispin, Business Futurist presentation for executives of Oracle and Telstra on - "The Steep Forces Driving Cloud Computing" on 19th Nov 2009 in Melbourne, Australia. For more info on Craig Rispin, CSP: www.FutureTrendsGroup.com

1. The STEEP Forces Driving
Cloud Computing
a Presentation for:
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by Craig Rispin, Business Futurist Up

2. The STEEP Forces Driving
Cloud Computing
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3. The STEEP Forces Driving
Cloud Computing
Social F
Technological O
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Economic C
Environmental E
Political & Legal S
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4. What is Cloud Computing?
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5. Up

6. “Cloud
Computing isn’t
really about
technology - it’s
really about
thinking of IT in a
whole new way.”
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7. “Cloud
Computing isn’t
really about
technology - it’s
really about
thinking of IT in a
whole new way.”
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8. Cloud Computing - The Buzz
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9. Cloud Computing - Gartner
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10. Cloud Computing - Gartner
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11. Cloud Computing - Gartner
Gartner states that Cloud computing is
"changing the way the IT industry looks
at user and vendor relationships."
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12. Cloud Computing - Recent Results
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13. Cloud Computing - Recent Results
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14. Cloud Computing - Recent Results
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15. Cloud Computing - Recent Results
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16. Cloud Computing - Recent Results
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17. Cloud Computing - Recent Results
Amazon Web Services Growth - Source: www.JackofAllClouds.com
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18. The STEEP Forces Driving
Cloud Computing Adoption
Social F
Technological O
R
Economic C
Environmental E
Political & Legal S
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19. Social Forces
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20. Social Forces
“Connected Generation”
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21. Social Forces
“Connected Generation”
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22. Social Forces
“Connected Generation”
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23. Social Forces
1382%
“Connected Generation”
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24. Social Forces
1382%
“Connected Generation”
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25. Technological Forces
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26. Technological Forces
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27. Technological Forces
Processors
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28. Technological Forces
Processors
Storage
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29. Technological Forces
Processors
Storage
Bandwidth
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30. Technological Forces
Processors
Services/Apps
Storage
Bandwidth
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31. Technological Forces - Storage
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32. Technological Forces - Storage
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33. Technological Forces - Storage
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34. Technological Forces - Processor Costs
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35. Technological Forces
We’ve Come
Full Circle
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36. Technological Forces
Mainframes
We’ve Come
Full Circle
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37. Technological Forces
Mainframes
Minicomputers
We’ve Come
Full Circle
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38. Technological Forces
Mainframes
Minicomputers
We’ve Come
Full Circle Workstations
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39. Technological Forces
Mainframes
Minicomputers
We’ve Come
Full Circle Workstations
PC’s
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40. Technological Forces
Mainframes
Minicomputers
We’ve Come
Full Circle Workstations
PC’s
Client/Server
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41. Technological Forces
Mainframes
Minicomputers
We’ve Come
Full Circle Workstations
Internet PC’s
Client/Server
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42. Technological Forces
Mainframes
Minicomputers
We’ve Come
Mobile Computing Full Circle Workstations
Internet PC’s
Client/Server
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43. Technological Forces
Mainframes
Smart Phones Minicomputers
We’ve Come
Mobile Computing Full Circle Workstations
Internet PC’s
Client/Server
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44. Technological Forces
Cloud Computing Mainframes
Smart Phones Minicomputers
We’ve Come
Mobile Computing Full Circle Workstations
Internet PC’s
Client/Server
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45. Big Really Soon: Augmented Reality
Powerful Displays
Tapping into the
Cloud
Minority Report 2002
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46. Big Really Soon: Augmented Reality
Powerful Displays
Tapping into the
Cloud
Minority Report 2002
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47. Big Really Soon: Augmented Reality
Powerful Displays
Tapping into the
Cloud
Minority Report 2002
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48. Economic Forces - The GFC
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49. Economic Forces - The GFC
The GFC is Driving Cloud Adoption
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50. Economic Forces - The GFC
The GFC is Driving Cloud Adoption
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51. Economic Forces - The GFC
“They’re saying that they don’t want to
The GFC is Driving their books.
have cap-ex on Cloud Adoption
You need to help me deploy a solution that
doesn’t have a large amount of cap-ex on
my books. As soon as the CFO sees it, it
isn’t going to go anywhere.”
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52. Environmental Forces
Growing costs to the environment and the
bottom line drives Cloud Computing adoption.
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53. Environmental Forces
Forrester Research estimates IT power costs now
at 11% of total power costs for organisations.
It could quickly reach 22-25%.
Growing costs to the environment and the
“At that point CEOs will be asking big
bottom line drives Cloud Computing adoption.
questions if they aren’t already. Many
companies will be looking to outsource their
growing power and cooling costs - driving
many to Cloud Computing offerings.”
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54. Environmental Forces - Power Concerns
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55. Environmental Forces - Power Concerns
Outdated hardware uses significantly more
power and cooling costs.
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56. Political & Legal Forces
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57. Political & Legal Forces
Compliance Gets More Complicated -
Which Drives Cloud Computing Adoption
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58. Political & Legal Forces
Compliance Gets More Complicated -
Which Drives Cloud Computing Adoption
CaaS (Compliance as a Service) is an area that is just emerging.
Telstra is providing one of the first examples of this with
Workforce Guardian.
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59. Political & Legal Forces
Compliance Gets More Complicated -
Which Drives Cloud Computing Adoption
CaaS (Compliance as a Service) is an area that is just emerging.
Telstra is providing one of the first examples of this with
Workforce Guardian.
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60. In Conclusion
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61. In Conclusion
Cloud Computing now delivering real
financial results for providers
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62. In Conclusion
Cloud Computing now delivering real
financial results for providers
STEEP Forces are driving adoption
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63. In Conclusion
Cloud Computing now delivering real
financial results for providers
STEEP Forces are driving adoption
We’re at the beginning of the market
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64. In Conclusion
Cloud Computing now delivering real
financial results for providers
STEEP Forces are driving adoption
We’re at the beginning of the market
Invest in the Cloud to compete in the future
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65. The STEEP Forces Driving
Cloud Computing Adoption
Social F
Technological O
R
Economic C
Environmental E
Political S
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66. The STEEP Forces Driving
Cloud Computing
a Presentation for:
S
T
E
E
P
by Craig Rispin, Business Futurist Up