ALPMA Online Reputation Management Workshop

1. Online Reputation
Managment
(ORM)

2. Online Reputation Management
Online reputation management is the understanding
or influencing of an individual's or business's
reputation.
It was originally coined as a public relations term, but
advancement in computing, the internet and social
media made it primarily an issue of search results.

3. Why ORM is Critically
Important Today and
in the Future

4. 1 Billion Names are
Googled Every Day

5. Google & Yelp

6. We Live in Google’s World

7. SEO is Dead (or Dying)
Paid Placement &
Social Proof Rules

50. What Did Google Look
Like in 2008?

52. And It’s Not Going to
Get Any Better...

56. What’s the Worlds’ Most
Popular Mobile App?

57. Google Maps for Mobile
54% of Global Smartphone
Owners Use it Monthly
(Aug 2013)

61. Yelp

63. Sensis Has Gone
All-In on Yelp

65. As of 2012, 45 percent of
Yelp searches are done
from a mobile device

66. But There is Lots of
Controversy Around
Yelp and It’s Power

67. So Let’s Get Started with
Your Personal ORM
Project!

68. Getting Started
- with -
Look great when employers, clients and even dates Google you.

72. BrandYourself empowers anyone to
take control of Google results for
their own name & improve their
online reputation.

73. BrandYourself is the first DIY
online reputation management
tool that takes you through the
process of improving Google
results for your name.

74. TURN THIS INTO THIS

75. By boosting positive links & profiles about you, like:
A PERSONAL
WEBSITE
NEWS
ARTICLES
SOCIAL MEDIA
PROFILES
(And other types of web content!)

76. Not all links are
created equal

77. Submit a positive profile or link about you that you want people to find
when they Google your name in the My Links tab. Links rank differently in search results for a number of reasons
• How credible the domain/
site it’s associated with
• how recent it was
posted/updated
• Popularity - Views, likes,
shares, comments, etc.
• Keywords - Where does
your name appear & how
many times
!
!
News initially ranks well b/c search engines view
them as credible & relevant but may drop in
rankings once no longer relevant
Social media profiles rank well because they
are a credible site about you that can be
constantly updated

78. DIY TOOL

79. when they Google your name in the My Links tab. 1
Submit a positive profile or link about you that you want people to find
Start by submitting one of our top recommended profiles. If you don’t have one of those,
click the “(+) view all” link on the right to see more recommendations
Or paste a link in
the bar and hit
“submit”!

80. If you click “(+) View all” in the previous screenshot, you’ll see the full list
of recommended profiles, if you have one, just click its name to submit it

81. results for your name 2
Follow the suggested Boost Steps to help the link rank higher in Google
When you submit a profile or link (we picked LinkedIn here), our software automatically analyzes it and
finds steps you can take to help it rank higher in Google. Click “Boost” to see the ones you should take.

82. You’ll see this overview popup when you click “Boost”. It lists all the steps you can take to
help your LinkedIn. Every step you take will help make the link more search engine friendly

83. Setting my name is my first boost step because my name on LinkedIn is “PeteK179”, which is
a problem. I need to change it to “Pete Kistler” (my full name) so Google knows it’s about me.

84. To do this step, I’ll click the “set your name” link. This will open simple
directions showing me how to change my name correctly on LinkedIn.

85. BrandYourself links to the exact page on LinkedIn where I can set my name. I’ll change my name
to “Pete Kistler”, click save, close this LinkedIn window and then return to BrandYourself.

86. Back on BrandYourself, click “ 3 Verify this step” to mark the step as complete.

87. Woohoo! This step is complete, and my LinkedIn profile is now more likely to
rank higher when people Google “Pete Kistler”
Earn boost
points with each
completed step -
see how many
you can get!

88. Keep submitting positive profiles/links about you. You can submit up to 3
links as a free BrandYourself user and unlimited links as a premium user. 4
IMPORTANT: My LinkedIn won’t immediately rank higher. In can take
Google 2-6 weeks to rerank it among millions of other webpages.

89. receive alerts when something changes. 5
Monitor your profile / links’ movement in search rankings &
If you find a link slipping in results or not ranking as high as you would
like, revisit the boost steps for tips to keep it relevant & ranking well.

90. Set up your BrandYourself profile in the profile tab. It’s
optimized to rank well in search results for your name. 6
Fill out all areas of your profile completely to give it the BEST chance to
rank well for your name.

91. 6 See when someone visits your BrandYourself profile
Know if the hiring manager looked you up after the job interview or put a link to your profile
on your resume and know if your resume has been looked at

92. CONCIERGE SERVICES

93. For most situations, our DIY tool is all you need to start improving your
Google results, but some situations need more hands-on attention.
That’s Trevor, one of our
Reputation Specialists
As a client of our Concierge Services, a Reputation Specialist will create and implement a custom
strategy to improve your online presence and make sure you put your best foot forward online.

94. NEED MORE HELP?

95. Contact our awesome support team
Or chat with someone
during business hours
(yes, a real person!)
315-565-1799
support@brandyourself.com ( )