Presentation for South Carolina Association of Countywide Elected Executives 2011 Fall Academy August 23rd-August 26th, 2011

1. Using Social Media to Enhance Constituent Services Dr. Curtis R. Rogers, Communications Director SC State Library crogers@statelibrary.sc.gov South Carolina Association of Countywide Elected Executives 2011 Fall Academy Agenda August 23rd-August 26th, 2011

2. agenda Overview (interactive vs. talking head) Video Questions & Answers No scheduled break Examples Resources - show and tell Group Exercises with Review

3. Bloom’s Taxonomy What you’re actually going to be doing today when you learn about new ways of communicating with your communities.

5. What are your first thoughts?

6. How is local government changing?

9. But how do you find the time?

10. Easy answer/difficult to do… STOP DOING WHAT NO LONGER IS EFFECTIVE OR WORKS AND CHANGE HOW YOU DO THINGS!

13. http://blog.hubspot.com

14. Social Media Resources Exercise In small groups, take ____ minutes to discuss what social media/web 2.0 resources you really like and rely on. Have one person be the note taker and be sure to get the URLs correct if you remember them. One person will from each group will report.

15. Profile vs. page vs. group How is it working for you? Examples of use (show & tell) Keeping up with questions/comments/responding Q&A

16. #hashtags & @signs How is it working for you? Examples of use (show & tell) Keeping up with questions/comments/responding Q&A

17. Hootsuite – social media management tool Manage multiple accounts, schedule tweets and posts. Tweetdeck (another management tool)

18. Channels, creating videos, uploading, playlists, insights, friends, subscribing… How is it working for you? Examples of use (show & tell) Keeping up with questions/comments/responding Q&A

19. Review of SC County Government Web Sites for Social Media Logos (August 2011)

20. Learning exercise Think about Social Media, the communities you serve, and your office workflow. In small groups, take ____ minutes to discuss: How to get more involved. How to make social media more effective. What are your next steps? Each group selects a note taker/speaker to report on what was discussed. Reports – each group will have 2 minutes to report on your discussion.

21. Your homework assignment:

22. Resources How to Embrace Social Networking in Local Government by Pamela Weaver Antil. ICMA press. http://tinyurl.com/3pl4zht 5 Objections to Social Media in Government … and their Responses by Kieran Harrop. http://tinyurl.com/43883hz DISCUS – South Carolina’s Virtual Library Use your local public library!

23. Be flexible Flickr:Ingorrr

24. Don’t be hostile to new technology Flickr:Lara604

25. Flickr:woodleywonderworks Treat new technology like they would.

26. Keep up! Flickr:whiteafrican

27. Play & Experiment Flickr:TheLightworks

28. Flickr:lovelypetal

29. Thank you! Dr. Curtis R. Rogers, Communications Director 803-734-8928 crogers@statelibrary.sc.gov