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Social Media and Advocacy

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Curtis Rogers, MLIS, EdD
Curtis Rogers, MLIS, EdD
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Why bother? Advocacy. Social media. Dr. Curtis R. Rogers Communications Director SC State Library
4 Important resources Public Media 2.0: Dynamic, Engaged Publics – February 2009 http://www.centerforsocialmedia.org/resources/publications/public_media_2_0_dynamic_engaged_publics/ Leveraging Web 2.0 in Government - 2008 http://www.businessofgovernment.org/publications/grant_reports/details/index.asp?GID=315
4 important resources - continued New Media, New Influencers and Implications for Public Relations http://www.instituteforpr.org/research_single/final_report_new_media_new_influencers_and_implications_for_the_public_rela/ The Global Online Media Landscape http://www.slideshare.net/nielsenwire/the-global-online-media-landscape
Newsletter (email marketing) Facebook Twitter YouTube Blogging 5 things to do
Newsletter/email marketing Constant Contact Editorial calendar Monthly (minimum) Hit the high points! Get to the point!
Email Marketing Resources http://www.verticalresponse.com/non-profits/ http://www.mailchimp.com/articles/email_marketing_guide/ http://www.emailmarketingprofessional.com/ http://www.constantcontact.com/index.jsp
Facebook Create a fan page Send updates Integrate other tools YouTube Twitter Charity feature
Facebook resources http://www.nj.com/helpinghands/nonprofitknowhow/index.ssf/2009/02/how_to_setup_a_facebook_fan_pa.html http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/ http://beth.typepad.com/beths_blog/2009/05/so-you-want-a-facebook-fan-page-.html
Twitter Make your background specific 50/50 rule Retweet Hootsuite.com iPhone: twitpic
Twitter resources http://blog.ogilvypr.com/2008/11/twitter-strategy-blog-series-6-non-profit-and-issues-advocacy/ http://www.advocacyassociates.com/2007/09/twitter-for-advocacy.html http://themwordblog.blogspot.com/2009/06/great-point-twitter-for-advocacy.html
YouTube Set up a channel Cross promote Interviews Why I love my library Flip video camera Use a Mac/iMovie
YouTube/Video resources http://www.youtubevideoguide.com/How_to_YouTube.pdf www.Blip.tv www.Vimeo.com Why I Love My Library (at SC Book Festival) http://www.youtube.com/watch?v=vZvFwJR5aTc
Blogging Blogger Wordpress Blog Weekly Solicit comments Action alerts Advertise on web site
Blogging resources http://www.blogtrepreneur.com/2007/05/23/101-essential-blogging-resources/ http://www.pronetadvertising.com/articles/my-50-favorite-blogging-resources.html http://casl.wordpress.com/
Thank you! Advocate for libraries any way you can  Dr. Curtis R. RogersCommunications DirectorSC State Library803-734-8928crogers@statelibrary.sc.govhttp://curtisrogers.blogspot.com

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