Social media for advocacy

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Curtis Rogers, MLIS, EdD

presentation at American Library Association 2010 annual conference - Washington DC

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Advocacy. Social media. Why bother? Dr. Curtis R. Rogers Communications Director SC State Library

5 Important resources Public Media 2.0: Dynamic, Engaged Publics – February 2009 http://www.centerforsocialmedia.org/resources/publications/public_media_2_0_dynamic_engaged_publics/ Leveraging Web 2.0 in Government - 2008 http://www.businessofgovernment.org/publications/grant_reports/details/index.asp?GID=315 A Guide to Using Web 2.0 in Libraries http://www.slainte.org.uk/files/pdf/web2/Web2GuidelinesFinal.pdf

5 important resources - continued New Media, New Influencers and Implications for Public Relations - 2008 http://www.instituteforpr.org/research_single/final_report_new_media_new_influencers_and_implications_for_the_public_rela/ The Global Online Media Landscape – April 2009 http://www.slideshare.net/nielsenwire/the-global-online-media-landscape

Newsletter (email marketing) Facebook Twitter YouTube Blogging 5 things to do

Newsletter & email marketing Constant Contact Editorial calendar Monthly (minimum) Hit the high points! Get to the point!

Email Marketing Resources http://www.verticalresponse.com/non-profits/ http://www.mailchimp.com/articles/email_marketing_guide/ http://www.emailmarketingprofessional.com/ http://www.constantcontact.com/index.jsp

Facebook Create a FB page Send updates Integrate other tools YouTube Twitter

Facebook resources Facebook Pages: Facebook Pages Insider's Guide http://www.facebook.com/note.php?note_id=12261944821

http://www.slideshare.net/scstatelibrary/south-carolina-state-library-social-media-policy-final

Twitter resources http://blog.ogilvypr.com/2008/11/twitter-strategy-blog-series-6-non-profit-and-issues-advocacy/ http://www.advocacyassociates.com/2007/09/twitter-for-advocacy.html http://themwordblog.blogspot.com/2009/06/great-point-twitter-for-advocacy.html

YouTube Set up a channel Cross promote Interviews Why I love my library Flip video camera Use a Mac/ iMovie

YouTube/Video resources http://www.youtubevideoguide.com/How_to_YouTube.pdf www.Blip.tv www.Vimeo.com Why I Love My Library (at SC Book Festival) http://www.youtube.com/watch?v=vZvFwJR5aTc

Blogging Blogger Wordpress Tumblr Blog Weekly Solicit comments Action alerts Advertise on web site

Blogging resources http://www.blogtrepreneur.com/2007/05/23/101-essential-blogging-resources/ http://www.pronetadvertising.com/articles/my-50-favorite-blogging-resources.html http://casl.wordpress.com/

Thank you Advocate for libraries any way you can! Dr. Curtis R. RogersCommunications DirectorSC State Library803-734-8928crogers@statelibrary.sc.govhttp://curtisrogers.blogspot.com

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Social media for advocacy

1. Advocacy. Social media. Why bother? Dr. Curtis R. Rogers Communications Director SC State Library

2. 5 Important resources Public Media 2.0: Dynamic, Engaged Publics – February 2009 http://www.centerforsocialmedia.org/resources/publications/public_media_2_0_dynamic_engaged_publics/ Leveraging Web 2.0 in Government - 2008 http://www.businessofgovernment.org/publications/grant_reports/details/index.asp?GID=315 A Guide to Using Web 2.0 in Libraries http://www.slainte.org.uk/files/pdf/web2/Web2GuidelinesFinal.pdf

3. 5 important resources - continued New Media, New Influencers and Implications for Public Relations - 2008 http://www.instituteforpr.org/research_single/final_report_new_media_new_influencers_and_implications_for_the_public_rela/ The Global Online Media Landscape – April 2009 http://www.slideshare.net/nielsenwire/the-global-online-media-landscape

4. Newsletter (email marketing) Facebook Twitter YouTube Blogging 5 things to do

5. Newsletter & email marketing Constant Contact Editorial calendar Monthly (minimum) Hit the high points! Get to the point!

6. Email Marketing Resources http://www.verticalresponse.com/non-profits/ http://www.mailchimp.com/articles/email_marketing_guide/ http://www.emailmarketingprofessional.com/ http://www.constantcontact.com/index.jsp

7. Facebook Create a FB page Send updates Integrate other tools YouTube Twitter

8. Facebook resources Facebook Pages: Facebook Pages Insider's Guide http://www.facebook.com/note.php?note_id=12261944821

9. http://www.slideshare.net/scstatelibrary/south-carolina-state-library-social-media-policy-final

10.

11. Twitter Make your background specific – use logo/branding 50/50 rule @Retweet #hashtags Hootsuite.com Tweetdeck.com iPhone: twitpic; twitteriffic

12. Twitter resources http://blog.ogilvypr.com/2008/11/twitter-strategy-blog-series-6-non-profit-and-issues-advocacy/ http://www.advocacyassociates.com/2007/09/twitter-for-advocacy.html http://themwordblog.blogspot.com/2009/06/great-point-twitter-for-advocacy.html

13. YouTube Set up a channel Cross promote Interviews Why I love my library Flip video camera Use a Mac/ iMovie

14.

15.

16. YouTube/Video resources http://www.youtubevideoguide.com/How_to_YouTube.pdf www.Blip.tv www.Vimeo.com Why I Love My Library (at SC Book Festival) http://www.youtube.com/watch?v=vZvFwJR5aTc

17. Blogging Blogger Wordpress Tumblr Blog Weekly Solicit comments Action alerts Advertise on web site

18. Blogging resources http://www.blogtrepreneur.com/2007/05/23/101-essential-blogging-resources/ http://www.pronetadvertising.com/articles/my-50-favorite-blogging-resources.html http://casl.wordpress.com/

19. Thank you Advocate for libraries any way you can! Dr. Curtis R. RogersCommunications DirectorSC State Library803-734-8928crogers@statelibrary.sc.govhttp://curtisrogers.blogspot.com