Think Before you Post - Using Social Media in the Workplace
1. Using Social Media in the
Workplace
-Dr. Curtis R. Rogers, Communications
Director, SC State Library | 803-734-8928
crogers@statelibrary.sc.gov
2. • Library card sign
up/Overview of library
services
• Social Media for PR
• Thinking Differently about
Social Media
• Do’s and Don’ts
• Resources
• Q&A
3.
4. “The days of shouting and imposing your message on the masses are
gone.”
– Erik Qualman, Author of Socialnomics
5. • What types of social
media are out there? Social media sites
• How are state will change.
agencies and Concepts will not.
organizations using Be flexible.
them?
• Why is social media
different from
traditional forms of
communication (i.e.
email, telephone,
press releases)?
• How is it effective?
11. Don’t Do
Friend your Use for work
boss or related
colleagues research
Share personal
Understand
opinions about
your social
your workplace
media policy
or coworkers
Did you see Sara’s Leak Promote or
bachelorette party confidential share work
pictures on Facebook? work related related
So Mike is looking for information resources
a new job while we’re
thinking about
Learn how to
promoting him? Stay logged in
use social
all day (unless
media
you’re in PR)
effectively
Communicate
Waste time or with followers,
get distracted *friends and
*family
12. • Doing social media so it matters by Laura
Solomon
• Social media analytics : effective tools for
building, interpreting, and using metrics by
Marshall Sponder.
• Mining the social web by Matthew A. Russell.
• The social media survival guide : strategies,
tactics, and tools for succeeding in the social
web by by Deltina Hay.
• ROI of $ocial media : how to improve the return
on your social marketing investment by Guy
13. 1. What are some innovative
ways you COULD use
social media for your
organization?
2. What are some ways you
SHOULD NOT use social
media for your
organization?
3. What do you think is the
best social networking tool
and why?