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#PuttingFansFirst
The Real Value
of your Fan Base
Starcount, a little background.
1.7 Billion people
35,000 Starcount Charts Everyday
	
  
The Social Star Awards
	
  
We celebrated the Super Fans too
	
  
The Starcount
Social Playlist
Recognising and rewarding fans
Starcount
Insights
#PuttingFansFirst
#PuttingFansFirst
The Real Value
of your Fan Base
#PuttingFansFirst
Let’s consider
1. The myth of the big number
2. Discover the 10%
3. Interaction platform
4. People and data
5. Value exchange
6. Targeting and activation
The 1,9,90 rule
The myth of the big number
Discover the 10%
Advocacy
network
Interaction Platform
Interactions, motivations and
collect a single view
ENGAGE
RECOGNISE
Interaction Platform
REWARD
The advocacy network
The advocacy network
Source:	
  2013	
  survey	
  carried	
  out	
  by	
  Adblock	
  Plus.	
  
At least 95% of people don’t trust
commercials seen online
Consumer reviews are trusted
nearly 12 times more than
manufacturers descriptions
Source:	
  eMarketer	
  report	
  2010	
  
People and data
I value my data. It has a value
#PuttingFansFirst
Personal
API
Value exchange
(Clarity, Transparency)
#PuttingFansFirst
#PuttingFansFirst
#PuttingFansFirst
The
human
genome
project
#PuttingFansFirst
Let’s consider
1. The myth of the big number
2. Discover the 10%
3. Interaction platform
4. People and data
5. Value exchange
6. Targeting and activation
#PuttingFansFirst
#PuttingFansFirst
The Real Value
of your Fan Base
#PuttingFansFirst

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