A breakdown of the results of the first annual Global Crowdsourcing Survey & its implications for Europe. By Sean Moffitt, Wikibrands. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/

1. 2014 Global Crowdsourcing Pulsecheck
Sean Moffitt, Managing Director, Wikibrands
@seanmoffitt @wikibrands @crowdweek #cswbrussels

2. 19th world rank 20th world rank

3. We have Three Reasons, What’s Yours?

4. CSW in Europe =
Crowdsourcing Karma?

5. 54% Europeans willing
to rent TO others
44% Europeans willing
to lease FROM others
A European “Crowd Sharing”
Tipping Point?
Source: 2014 Nielsen Global Sharing Economy Study

6. A Time for Crowding is Now!
THE ECONOMY
now demands it
THE CROWD
now accepts it
THE TECHNOLOGY
now facilitates it

7. The Most
Disruptive

8. The Most
Potential

9. The Most
Citizen-Engaged

10. The Most
Game
Changing
Sept, 2012 Kickstarter Results March, 2014 Purchase

11. The Tastiest
Mainstream

12. The Most
Common
Sense

13. The Most
Poignant

14. Where are you on the crowd continuum?
“It
Makes
Money”
“It
Creates
a Better
World”
“It
Produces
Better
Results”

15. “Crowdfunding” - #1 in Europe

16. No Matter Where You Are…

18. Is crowdsourcing a sustainable thing?
Google confirms the “crowd” has room to grow
Source: Google Search Trending

19. “Substantially more than current growth”
“More than current
growth”
“Same as
current growth”
“Less than
current growth”
What do you expect growth wise in the “crowd
economy” for 2014 and 2015?
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

20. Why are we attracted to the
“crowd” movement?

21. #1 We love crowds’ disruption
possibilities
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

22. #2 Crowds connects people with
purpose
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

23. #3 Crowds keeps us on the leading
edge
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

24. What do we call this “crowd thing”?

25. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

26. Is the “crowd economy” warring with
social media?

27. 77th61st
19th

28. The Crowd Universe The Social Universe
Alternate Business Model Media
Business/Cause Motive Larger Set of Purposes
Innovation Connection
Monetary Outcome Engagement Outcome

29. What is driving our optimism?

30. The big 6 “Meta” Crowd Trends
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

31. Crowd Change Factor #1 -The rise of
entrepreneurial startup culture
60% of millennials consider themselves
entrepreneurs
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

32. Crowd Change Factor #2
– Growth of free
agents/freelancing/independent
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

33. Crowd Change Factor #3
- Expanded global marketplaces and
scale
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

34. Biggest Crowd Growth Sub-Segments
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

35. Biggest Industries
Disrupted by the Crowd
(next 3 years)
* Health Care 7th, Manufacturing 8th, Education 9th,
Public Service & Government 10th
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

36. Leading and Managing the Crowd

37. Why Crowdsource?

38. Top Objectives for
Launching a Crowd Venture
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

39. What are the top 7 ingredients of….

40. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

41. 1.Crowdworthy Idea – Taskrabbit - Your Tasks, Done.

42. 2. Triggers, Incentives and Motivations– Kiva

43. 3. Great Product, Step Change Innovation

44. Top Impasses for Leading
a Successful Crowd Initiative

45. #1 Legal & Regulatory Hurdles
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

46. #2 Time for Staff to Manage It
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

47. #3 Organizational silos/adoption issues
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

48. Crowdsourcing : Storm Clouds Ahead?

49. #1 Intellectual Property Rights/Plagiarism
#2 Weaker Participant Commitment
#3 Regulatory Prevents Expansion
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

51. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

54. Strongly Agree/
Agree
Strongly Disagree/
Disagree
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

56. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

57. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

58. Key Takeaways
 The world is a blur and the time for crowdsourcing is
now – economy/technology and culture line up
 Crowdsourcing is growing up and maturing – less risk
and no longer a play thing
 Best crowd practices are starting to develop – crowds
we are creating impact in business, causes and
government
 Someone has to lead the crowds, will it be you?

59. I. Find survey at:
www.crowdsourcingweek.com
@SeanMoffitt @wikibrands
#cswbrussels #survey
II. Full 2014 Global
Crowdsourcing Paper thought
paper:
July’14

60. “There is a need for a centralized
forum for sharing learnings and best
practices of crowdsourcing.”
“77% Strongly Agree/Agree”